Competitive Research
-
Hi there,
I been using http://www.opensiteexplorer.org to check my competitor link profile for a specific keyword, apart from Root domain being one of the most important factors, what else should I be looking for, Page Authority?
Kind Regards
-
Hi Gary
You'll find an excellent Link Analysis Guide at http://seomoz.zendesk.com/entries/20036956-link-analysis
It highlights all the important elements to analyze, such as Followed Linking Root Domains and Page Authority.
Really worthwhile working through it in conjunction with the available tools in your Pro account. Focus on your own sites' strengths and weaknesses and how you can improve it in various ways, a competitor analysis will give you some ideas for links and such like, though the real effective work is focusing on your own site first and foremost.
Hope that helps,
Regards
Simon
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Beating the competition
Hello, My competitor is www.barcodesinc.com I am not sure what I can do to beat their strategy in ranking for the keywords. Mainly I can't seem to figure how they are getting such high ranking on Google searches in the US. Any suggestions on what to do?
Link Building | | vkpolar0 -
Article marketing, keyword research, traffic kaboom and you tube views?
Is article spinning and article marketing has its place in video marketing after Google Updates? which is the best Keyword research tool to buy? Is services like traffic kaboom is worth buying? Is buying youtube views is effective? Sorry for asking too many questions, but i can't resist.
Link Building | | Sajiali0 -
Has anyone done any real research about paid directories?
Hi Guys Im doing a little link building and in the industry Im working in there are quite a few directories....most offer free inclusion as long as you link back to them. This process can be slow due to the number of people trying to get listed. Also most offer a "express service" whereby you can get your site reviewed and uploaded faster if you pay a nominal fee circa £15. I'm not refering to any old directories these are directories which are industry specific and related to my site, however they are not confined to the country I am in (UK) but extend world wide So that got me thinking has anyone actually done any conclusive research which suggests that either A) you will not get any benefit from being included in such a directory or B) that you get penalised if you do so or C) none of the above and there is some benefit. I have been using open site explore and I can see these sites are giving link juice to my competition (as far as I can tell ofcourse) I found a site with almost all of its back links from these types of directories ranking on the first page for a very competitive term (67% using Keyword Difficulty tool) Would be interested to hear your thoughts / experiences
Link Building | | RankStealer0 -
How many links with page authority to beat competition if we already score 62
How many links with page authority do I need to beat or get closer to competitor with page score 78 and domain authority score 72, if we already score 68 on page and 62 domain authority. This is in one of many beauty product markets. I ask because there is a company offering me for $80 each 10 links with higher than 70 page score (up to 80) and higher than 74 domain score (up to 86). All the other factors: number of links and social are almost the same for our website and the competitor's
Link Building | | beehappy1 -
Question about Competitive Link Comparison
Hi, I am trying to see where backlinks are coming from into my site using the competitive link comparison tool but it only seems to be finding those from my own site, even when I click on 'only external'. I know there should be links from Twitter, forums and our blog so I don't understand why these aren't being picked up. Any ideas? Cheers
Link Building | | kingwheelie0 -
About to get my competition domain, how what I can do?
Hello, I'm trying to get a domain from what it used to be my main competition, if I get this domain can I forward the domain to my website? because they have good local ranking that I don't have and also a lot of links. I don't really want to use that brand name, I just want to take advantage of the links they already created if that possible. Or can I do something else with the domain or just buy it and keep it so nobody else can buy it? Thank you
Link Building | | jpgprinting0 -
Link Building in non-competitive industry
Hello, My client's home page is targething 2 keywords - one at 43% difficulty (SEOMoz Keyword Difficulty Tool) and one at 50% difficulty. I want to link build for this person, but I analyzed the top 5 competitors and there is no resource section on any of the sites. We want to write 20 articles for our site. So there's no people linking to content that I can find. This messes up my link building because I always make targeted content on the subject that people are already linking to How do I link build in this case. Nothing stands out as something I could do with my site for link bait. Thanks!
Link Building | | BobGW0 -
Confused About All Those Seomoz Link Competition Analysis Results Numbers
Any pdf or videos that can clear up for me how to interpret those seomoz numbers that help determine what links to go for and not go for from competition ?
Link Building | | helpwanted0