Local search

[mlc]

hi,

Local search case

i try to evaluate local competition on a local query such as "hairdresser + the city name" in Google for a merchant without website neither a google adresse listing.

• Top results : 7 google adresses pack : ok

• Organic results : SERP  display only directories ! The first 10 pages are reviews platforms & local directories (qype, yelp, yellowpages etc..) except only 1 or 2 urls with personalized domains name.

1/ Would it be easy with to make a website + with a brand new domain name (myhaidresseShop.com) to dominate these serp (organics) quickly (first 2 months)  ?

2/ Would it be better to first launch a targeted submission campaign (popularity)  on those local directories with personalized data  (first month) , and later on, to build a website ?

3/ Or ideally, from start,  to make both a local campaign (Google adresse + submission) and launch a new website ?

Tks in advance...

[mlc]

hi,

What about launching a Google Adwords Express Campaign to make stronger the Seo work ?

Tks in advance..

[mlc]

Tks for your link, but what do you mean by "select local business" ?

I can't see any "local business field" to select somewhere in the form, may be i haven't got the whole picture of it ...

[ResslerMotors]

I personally also like using schema to designate a local business:

schema-creator.org

Click Organization and select local business in the drop down.

[mlc]

I appreciate your reply..and your link also.

Tks a lot..

[SEOKeith]

Hi Mic,

I would focus on Google Places optimization based on the time scale you have it is far more likely you will rank higher for you niche.

I have just posted an article relating to Google Places local search optimization on my blog at http://www.lionseo.com/blog/googl...

The post also contains a list of local business directories I recommend submitting your business to for local search optimization.

K

[BurstMarketing]

I'm with Stephen.

If you go this route, it's not a bad idea to make sure the address on your website matches perfectly the address google has and the address you put on directories. From a workflow perspective, sometimes it's easier to submit the google listing, see how they list your address, and just go with that (as long as it's right)

[mlc]

Many tks for your suggestions ..

[mlc]

Tks for your prompt reply..

[stevecounsell]

Hi,

I'd go for option 3.

A - Make sure you have a fully updates Google Places Page

B - Build your site NOW and start adding content

C - Start a Hairdresser blog and post a small hairdresser advice blog every day. Maybe Style of the day with picture

D - Start a lik build campaign

E - Get listed on all the local and free directories

As for dominating the serp in the first 2 months I'm not sure abiut that but it's worth a go.

Lots of content pages linking etc. Gradual build up of content over the 2 months. It's a whole load of work.

Good luck

[johnshearer]

I will take a shot at the first question. If the current results are just directories, with a website domain with target keywords and some SEO work you should be able to rank top ten in short order. Google does a decent job of filtering out directories and real sites.