Moving a site as a folder of existing one
-
We have the following case:
Site A with domain authority 65 and 2,750 linking root domains (139K total links) and
Site B with domain authority 68 and 1,336 linking root domains (38K total links)
There's a suggestion to move Site A as a folder of Site B so it becomes something like this: domainB.com/domainA using 301 redirects for the existing domain A. We'd like to better understand what such move will result in.
I imagine at first Site A will drop in rankings, but after that will it be better for it to be under Site B domain? Also, moving all the pages a step behind in the URL path may slightly affect their rankings.
What do you think? Would you move Site A or leave it as a separate domain? I understand there can't be an exact estimation what will happen, but I'll appreciate your thoughts.
-
I would redirect the brand site to the company site. I'd place it into a folder.
-
Thanks for your reply, Stephen.
Products on Site B get similar traffic volumes to Site A. The decision to split SiteAProduct and have it on a separate domain was made back in 2004 because of a partner relationship, which is no longer in place.
-
Hi
This sounds like you already have a model to use as Site B has product on it already.
What are the comparisons for similar products on Site B adn the Single Product Site A in terms of traffic.
I'm assuming that you have SiteB/ProductPages already so do you know why Site B/ProductPage is different from SiteA?
What was the strategic reason behind splitting off SiteAProduct?
I would make my decisions based on the answers to the questions above.
Hope that helps
Steve
-
Sorry for missing some details in my initial question.
Site B is the company site, while Site A is one of its product brands. There's no topic duplication and they don't compete for traffic. Site B gets 8-9 times the traffic of site A, as it contains other products as well. There's about 10% duplication in the linking root domains. Site A has over 55K pages, and site B has over 400K pages.
The team developing the site A product hopes that by moving the whole site to siteb/folder it will gain more authority, better ranking positions and more traffic overall.
-
Not enough information has been provided to make a decision.
How big are these sites?
If you place all of the content on the smaller site onto the larger site will there be topic duplication?
How much duplication is there in the linking root domains?
How much traffic do they get?
If these sites were on same topic, did not have duplicating content, had a huge diversity of different linking root domains and both ranked well in the SERPs, I would redirect the one with smaller traffic to the one with larger traffic and where content is topic duplicated I would rewrite/redirect to merge their strengths.
-
Pushing your SITEA content down one directory level to "SITE-B.com/SITE-A" will probably have an effect on ranking that content.
lower directory = less Importance
I tend to agree with kjay on combining the content.
Do the two sites compete for traffic?
-
Are these sites similar? Could you not combine the content and 301 each page as you combine the info into site B.
I would only considering combining the content and then 301'ing from site A to the combined page on site B if the site content is similar.
If the sites are of completely different content then leave them as separate sites.
HTH,
K
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
site speed
i use mid-quality pic and... but my site speed is low
On-Page Optimization | | zlbvasgabc
any suggestion?
my site is:
https://bandolini.ir/0 -
Duplicate content on partner site
I have a trade partner who will be using some of our content on their site. What's the best way to prevent any duplicate content issues? Their plan is to attribute the content to us using rel=author tagging. Would this be sufficient or should I request that they do something else too? Thanks
On-Page Optimization | | ShearingsGroup0 -
Should I use nofollow when interlinking large, networked sites?
My company runs a network of very large networked sites, each with thousands of content pages. In our main navigation we are currently not nofollowing links between these networked sites. The links appear on every single page in the top navigation, and there are thousands of pages on each site. I am worried this will look to Google like we have suspiciously received thousands of links from one domain - one link from every page on the domain. Should we be nofollowing these navigation links between the different sites in our network?
On-Page Optimization | | Natasha90040 -
How important are internal pages to overall site rank?
This seems like it should be an easy question (and probably is), but it has stumped a few of us over the past few days. Here's the scenario: We have a site that we are trying to optimize to rank well for a set of keywords. We have a lot of internal pages that are important to users when they visit the site (case studies, for example), but they aren't the pages that we want people to find when they search for our primary keywords. Our question is, is it valuable to optimize those internal pages for our keywords? In other words, will having a lot of internal pages that mention our keywords affect how well our overall site ranks for those keywords? Or, is it only important to have one "hero" page for our important keywords? Thanks!
On-Page Optimization | | omg_jlsa0 -
Canonical Tag for Ecommerce Site
I implemented a canonical tag on each product page for my clients ecommerce site and my rankings tanked. Has this happened to anyone else? If so, when can I expect rank to return?
On-Page Optimization | | DynoSaur0 -
One of my Campaigns have a problems!
Last week my Campaign "De Prevención" crawled many pages, and sudenly, only crawled one???? Canyou help me.
On-Page Optimization | | ClaritaMurcia0 -
Nofollow on site-wide banner links
Hi I have a blog in relation to my webshop. On the blog I have two banners linking directly to the webshop on every page (site-wide links). Should I make the banner links nofollow? Thanks, Rasmus
On-Page Optimization | | secubi0 -
New site not ranking for it's name
Performed on-page SEO for this new site that went live a couple of weeks ago - no link building or anything of that nature yet. http://maven-management.com I'm starting to see the site rank on Bing for some keyword phrases but it doesn't rank for the business name "Maven Management" on any major search engine. SEOMoz gives my on page optimization an A for the business name for the home page. Am I just being impatient? I didn't really put much effort into ranking for the business name because that generally seems to happen without any issue. There are other companies online with the same name. Any insight is appreciated.
On-Page Optimization | | DenverKelly0