One Website - Local + National Ranking
-
If a client (e.g. a winery) wants to rank both nationally and locally, what are some best practices for doing this on one Website?
So the goal is to:
-
Rank nationally for their wines, wine varietals, etc.so they're found by restaurants, distributors, customers (could include national directories, content creation ,etc.)
-
Rank locally for their tasting room and wines for people looking locally or looking at that specific region (this could also include include Google places, local directories, etc.).
I'm wondering if the site would need to be subdivided (or "siloed") where one section is heavily focused on national and another is on regional? Also, for the home page, which focus would be most important (maybe national because it's harder)?
Thanks a for any ideas!
Tom
-
-
Thanks to everyone who responded with very helpful suggestions and ideas regarding doing both national and local optimization. - Tom
-
Hi Tom,
Both Richard & TomCraig are giving you some good ideas here. There is no reason your website can't be optimized for both National & Local SEO and the suggestions being given are ones I would agree with. In addition to this, you should properly optimize the footer site-wide for the local address/addresses using hCard microformatting and make sure your contact page is rich in content and well-optimized. Best of luck!
-
If we are talking wine, then the location, or in wine speak appellation, is important (Chimney Rock from the Stags Leap area is my favorite)
I would highly optimize your tasting pages for local by providing address of the tastings and having local neighbors link to that page. Preferably an event page, or if that page expires it stays or 301s to another page as to not spill the link juice.
Restaurants are going to search by appellation or wine names or grape names, so I would optimize for this on the product pages.
Home page should be Brand - Appellation - Grapes - Grower
I hope this helps
-
Tom,
It would make sense to target the home page at the National market, as it will generally require higher Domain Authority to perform well long term! You could have some local pages, with office addressess and relevant local terms and images embedded within it for the wine tasting rooms.
This way, the site would not necessarily be split, but it would be more of a journey for the user through the site. Most visitors would land on the home page, and those interested in local niche's can be funneled through to the sub pages via carefully places links/navigation.
Obviously the on page SEO would have to be considered, perhaps using vcard formats on all addresses, and optimising title and H1 tags, as well as monitoring keyword density, bold, emphasis, etc. (The 'Analyse' tool on the SEOmoz toolbar is good for this!)
Finally, the off page SEO will then have to be considered, such as local directory submissions, DMOZ, BOTW, JoeAnt, Yahoo Directory etc. Then following the top level obvious choices, get links form Blogs, Forums, and articles.
Try running online competitions and offering small online discounts to get lasting links to your site also
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlink (which one is better)
Hi, for guest posting which Anchor is better for my brand website? 1)Naked Anchor text (e.g according to www.example.co.uk) OR Branded Anchor text? (e.g according to Example, which can be clicked to www.example.co.uk ) Thank you
Intermediate & Advanced SEO | | KINSHUN0 -
The client wants to close the current e-commerce website and open a new one.
The client wants to close the current e-commerce website and open a new one on a completely different engine without losing income. I have no idea how to approach this topic. Old site has over 100 000 pages, and in terms of SEO is quite great - we hit almost every important keyword in our niche but thanks to heavy modifications of source code site become unmaintainable. Content on new shop will be almost 1:1 with old page but: domain will be different (I can't explain to the client that this will damage our core brand). Beacuse of that I'm forcing idea of going with brandname.com/shop domain instead of newshop.com beacuse our main brand is well known to our customers, not as much as old shop but still better than new shop brand. engine and design will be different we will lost almost 30 000 backlinks. budget: only IT. No content and seo tools budget. BONUS: client hired before me some "SEO magician" - now SEO audit score with tools like ahrefs etc. is around 6 - 12% for 100 000 pages on new shop. Great. Does anyone have idea how to approach such task with minimal losses?
Intermediate & Advanced SEO | | meliegree0 -
Google WMT/search console: Thousands of "Links to your site" even only one back-link from a website.
Hi, I can see in my search console that a website giving thousands of links to my site where hardly only one back-link from one of their page to our page. Why this is happening? Here is screenshot: http://imgur.com/a/VleUf
Intermediate & Advanced SEO | | vtmoz0 -
Our website is not being indexed
We have an issue with a site that we can't get to the bottom of. This site: (URL removed) is not being properly indexed. When we do a search for (URL removed) in google.com.au. The site appears as the 4th listing with the following title and description: (Title removed) A description for this result is not available because of this site's robots.txt – learn more. We have checked the site's robots.txt and can see its been now implemented correctly: (URL removed) About a week ago, we also went into Webmaster Tools and submitted a request for Google to recrawl our site. We are unsure what the issue is that is causing the site to not be properly indexed and how to resolve it. Any assistance on this topic would be most appreciated!
Intermediate & Advanced SEO | | Gavo0 -
Can I use the old website content on the new website, after deleting it from the server?
My website nowwhatstudio.com hit by google pure spam and google applied manual spam action to the website. I create new website (nowwhatmoments.com) with the same content from the old spam action website (nowwhatstudio.com). As google removed my old website content from search indexed. Can I use the same content for a new website? If I delete my old website from the server, after that Can I use the old website content for a new website? Or Can make edits the old website content and make it 80% original for a new website?
Intermediate & Advanced SEO | | bondhoward0 -
Local Google Place Ranking loss
One of our clients lost rankings on the local map results. Last month we changed the phone number on the G+ page so the number is the same as on the website but it's still a call tracking number. We also changed the url to example.nl/plumber-newyork so it directly links to the local page and we made the local G+ author of the local page in the website. Can these changes have something to do with the ranking loss in google maps results?
Intermediate & Advanced SEO | | remkoallertz0 -
Why Keyword is not ranking
I have blog website - http://uncutweb.com/ My website ranked for keywords - What Color Shoes To Wear With Gold Dress, Keywords is having Moz Difficulty Score: 35% with A grade moz On page Score. But why my website is not ranked for What Color Shoes To Wear With Purple Bridesmaid Dress or **What Color Shoes To Wear With Coral Dress???**They have less difficulty score and having A grade.
Intermediate & Advanced SEO | | ross254sidney0 -
Deep Page is Ranking for Main Keyword, But I Want the Home Page to Rank
A deep page is ranking for a competitive and essential keyword, I'd like the home page to rank. The main reasons are probably: This specific page is optimized for just that keyword. Contains keyword in URL I've optimized the home page for this keyword as much as possible without sacrificing the integrity of the home page and the other keywords I need to maintain. My main question is: If I use a 301 redirect on this deep page to the home page, am I risking my current ranking, or will my home page replace it on the SERPs? Thanks so much in advance!
Intermediate & Advanced SEO | | ClarityVentures0