What will be the best practices of Video Optimization?
-
Please let me know the best practices of Video Optimization
-
Hi there,
Tom provided a great bulleted list, however the title of your video is probably one of the most important elements - not just for indexing but to attract the right viewers. You can see a great summary of video optimization here:
http://www.seomoz.org/blog/video-seo-basics-whiteboard-friday-11080
Another opportunity is to use video sitemaps. Video sitemaps are similar to regular sitemaps - they provide Google with more information about your videos. It tells Google exactly where and what the video content is on your site and will help it get picked up.You can add duration, and incorporate keywords in the title and descriptions.
Compatible video types include: .mpg, .mpeg, .mp4, .mov, .wmv, .asf, .avi, .ra, .ram, .rm, .flv and need to be directly available via HTTP (which means no streaming media).
Reel SEO has a great overview Google Video Sitemaps - How to Create a Google Video Site map
You can also review more at Webmaster Central: http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=80472
I absolutely recommend video sitemaps, especially if you have many on your site. It's really a great way to increase visibility.
Good luck!
-
A quick Google showed me this result: Video Optimisation
Essentially these appear to be important
- HTML surrounding video
- Filename, title, description
- Video Files Metadata Optimization
- Keyword “video”
- Links and Backlinks
- Video sitemaps / MRSS / RSS
- Optimize your URLs
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it still true that when your video is shown in a Google Video Carousel your page is not shown in the normal SERPS?
Hello everybody, I'm trying to decide whether it's worth it to invest time in optimizing my video's to appear in the video carousels on Google. I read that once your video is in the carousel, your normal snippet in the SERPS is removed. Is this still the case? Thank you for helping out!
Image & Video Optimization | | klaver1 -
NAP: Best practices on your website?
My store currently has 2 location and will soon have 3. I was wondering what the best practice for listing your address information on a website. I currently have all 3 listings on one page, but would like to have a separate page for each location (to include managers and specific location info). My question is what is the best practice for listing locations on a website (for SEO)? Should I have a landing page with all 3 and their NAP info then have a link to the specific page with the same NAP info. Would having that info twice be a negative?
Image & Video Optimization | | nat88han0 -
How can I make embedded YouTube videos point to my domain in the search results?
We've recently moved to using YouTube for embedded videos on our site. We have a number of videos that are embedded and then a larger number of videos which are part of our YouTube channel. I've been reading recently that it's possible to get Google to list embedded video links pointing to your site rather than to YouTube itself. I am interesting in driving traffic directly from the search results to our pages rather than via YouTube. Could somebody provide a basic step by step guide on how to do this please? Or is this something that is not possible? I've been doing a lot of research online but, sadly, can't work out how to do this.
Image & Video Optimization | | RG_SEO1 -
Video sitemap
hello, what is the best and easiest way to creat and submit a video site map. I have abot 20 videos in production and would like to optimize them Thank you, much appreciated MOzzers! Go Mossers!
Image & Video Optimization | | vijayvasu0 -
Video xml sitemap: how to build with 1000 videos on your site?
Hey Mozzers, We have a vacation rental site where every property has its own video of the property. (i.e. YouTube embedded video) So, with more than 1000 homes, how do you make a video xml map? Or, should we have an xml map with 1000 links on it? Can't wait to see your insights!
Image & Video Optimization | | Discountvc0 -
Video SEO - Youtube vs. 3rd party hosting with Video Sitemap
We need some feedback on the best place to upload videos. Should we be uploading our videos everywhere (YouTube, Metacafe, Vimeo, etc.)? Note: Currently we are using a 3rd party video video hosting solution called Treepodia. Previously we used Wistia. Both host our videos, and submit a Video Sitemap through Webmaster tools. When one of these videos shows up in search results and somebody clicks on it, they are directed back to our website. Are we competing against ourselves if we upload videos to other networks like Youtube, etc. if we are already submitting a Video Sitemap through a 3rd party? I've noticed we rank higher in Google Videos search for our Youtube videos vs. our 3rd party hosted videos. Also, how do Youtube video views tie into this situation... we used to embed videos via Youtube embed code. Now we seem to be missing out on the extra views we were getting by doing so. Ultimate question: host videos through a 3rd party and submit a video sitemap OR host videos on Youtube and embed on our website?
Image & Video Optimization | | tennisexpress0 -
Getting indexed into Google video search
I have a website that has videos hosted from youtube.com embedded onto it. I created and uploaded the videos to youtube and want them on my website. My question is which would be a better option, hosting the video on my website or embed them from youtube? I currently have them embedded onto youtube but when I do a Google video search I cannot find my company's website anywhere. My videos are shown on the results but they are linked to youtube and not my website. Is there a way to get the search results to show listing of the videos posted on my website?
Image & Video Optimization | | Shawn1240 -
Video on Search Engine Results Page Ranking.
Hi, i have a question. I have a website of my company with Page and Domain Authority 55. PA:58 and DA:55 And now, i like to rank a video for my brand name on SERP. What to do? should i place the video on my main page, domain.com/index.php and to upload the video on the folder domain.com/video/ and than to optimize the video like images for SERP. I read articles online, about video sitemap, optimization etc.. but can you tell me the exactly steps to rank an video. What kind of video embed should i use? to upload at any vimeo,youtube, or should i upload on my hosting, what kind of coding etc.. if you have experience on video ranking, tell me the steps please. Thanks.
Image & Video Optimization | | leadsprofi0