Content placement
-
Does content placement on a page have any effect, bring up top as opposed to bottom as opposed to embedded within?
On my product detail page it comes up last after image, social section and add to cart
-
Hi there,
The nearer to the beginning of a page that content appears, the more prominence and perceived importance it has.
It's always a fine balancing act between User Experience, Core Messaging and SEO. If in doubt, do what's best for the user experience (pretty images often don't have the desired result) then cater for Search afterwards.
You may find a blog post here on SEOmoz from yesterday a worthwhile read, it's very long but worth the time. It's entitled "Just How Smart Are Search Robots?" and highlights towards the end just how important User Experience is and the content that appears above the fold.
So yes, it is believed that content placement does matter, both for user experience and for search. I'd suggest ensuring that your core messaging and most important content for each page is above the fold, whilst also ensuring that the user experience is a pleasant and easy one.
Hope that helps,
Regards
Simon
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Another website copying our blog content but credit us. Still bad?
Hi Moz community, A few businesses that we work with are asking if they can leverage our content such as blogs by basically copying it and post it on their site. They will give us credit for the content though. My concern is that going to cause duplicate content issue and hurt us with our SEO? We'd like to provide it to them in a way that would benefit us or at least doesn't hurt us. I can think of a few possible options... 1. Have them only copy part of the content and link back to our site with a link "Read the original article" or something similar 2. Have them implement rel=canonical back to our site 3. Have them just copy the whole thing (because it doesn't really hurt us?). In that case, do we have them link back to us or no? Is there anything I missed? What's the best option for us? Thank you for the help in advance!
Content Development | | aphoontrakul1 -
Community Discussion - Are data AND storytelling the missing ingredients for successful content marketing efforts?
Data is an important element of content marketing. Storytelling, too, gets readers' attention and has been shown to be instrumental in prospects and customers forming strong connections to brands. But using data and storytelling helps produce some of the strongest content there is to be shared, says Nichole Elizabeth DeMeré in her latest YouMoz article, Here’s How to Combine Storytelling and Data to Produce Persuasive Content. What are your thoughts? Think data and storytelling work best separately? Read the post are share your thoughts below. RS
Content Development | | ronell-smith2 -
Why is content getting longer?
I find it odd that with the way life is today -- the gotta-have-it-now, instant gratification, can't hold someone's attention span for longer than 3 seconds -- why Google is wanting content to be REALLY long?? I've read articles saying content should be as long as 2,000 words per page. This just seems nuts to me. No one wants to read anymore. Look at how short Twitter posts are and how videos are so prevalent now. Any thoughts?
Content Development | | SEOhughesm0 -
Duplicate content between my web and Youtube
I have a web with 90 vídeos hosted in my Youtube channel and each video have an description in single url, but Youtube videos have no description. If I copy description from my web and paste to Youtube description, this is duplicate content for Google ?
Content Development | | VisualService1 -
Can We Publish Duplicate Content on Multi Regional Website / Blogs?
Today, I was reading Google's official article on Multi Regional website and use of duplicate content. Right now, We are working on 4 different blogs for following regions. And, We're writing unique content for each blog. But, I am thinking to use one content / subject for all 4 region blogs. USA: http://www.bannerbuzz.com/blog/ UK: http://www.bannerbuzz.co.uk/blog/ AUS: http://www.bannerbuzz.com.au/blog/ CA: http://www.bannerbuzz.ca/blog/ Let me give you very clear ideas on it. Recently, We have published one article on USA website. http://www.bannerbuzz.com/blog/choosing-the-right-banner-for-your-advertisement/ And, We want to publish this article / blog on UK, AUS & CA blog without making any changes. I have read following paragraph on Google's official guidelines and It's inspire me to make it happen. Which is best solution for it? Websites that provide content for different regions and in different languages sometimes create content that is the same or similar but available on different URLs. This is generally not a problem as long as the content is for different users in different countries. While we strongly recommend that you provide unique content for each different group of users, we understand that this may not always be possible. There is generally no need to "hide" the duplicates by disallowing crawling in a robots.txt file or by using a "noindex" robots meta tag. However, if you're providing the same content to the same users on different URLs (for instance, if both example.de/ and example.com/de/ show German language content for users in Germany), you should pick a preferred version and redirect (or use the rel=canonical link element) appropriately. In addition, you should follow the guidelines on rel-alternate-hreflang to make sure that the correct language or regional URL is served to searchers.
Content Development | | CommercePundit0 -
On page content and PDF - Dup?
Hi We are writing a useful article which we want to put on our site, but we also want to add it as a pdf which people can download - will this be classed as dup copy?
Content Development | | jj34340 -
Does content have a shelf life for link building efforts?
Do you think that content (that doesn't have a date attached) has a shelf life? Especially content that is effectively timeless such as a quiz? I've noticed in my link building efforts that most links are achieved within the first couple of weeks, and that there seems to be a point of diminishing returns. Why do you think that may be?
Content Development | | nicole.healthline0 -
My WebSite has two sections with overlapping, or redundant articles on the same topics. Google is only listing one or the other article in Search Results. What should I do to have both pages (similiar but unique content ) to be listed?
My Web Site has two sections with overlapping, or redundant articles on the same topics. Google is only listing one or the other article in Search Results. What should I do to have both pages (similar but unique content ) to be listed? Example: http://www.womenshealthcaretopics.com/pregnancy_week_12.htm http://www.womenshealthcaretopics.com/pregnancy_12_weeks.html
Content Development | | docjamesmd0