How to optimize content pages with ecommerce?
-
Some content pages act as buyers guides for certain products for example
Used Paddle Boards for Sale - http://www.islesurfboards.com/used-paddle-boards-for-sale.aspx this is a content page that gets huge amount of traffic and is pure content with no products on the page,
but we also have a ecommerce section of the site that is
Used Paddle Boards for Sale -http://www.islesurfboards.com/buy-used-paddle-boards-for-sale.aspx however this page just has a small paragraph and all the ecommerce product related to this section on the page.
The content only page above gets all the traffic and rank and then they click over to the actual ecomm section wiht the products from a link on that page.
Should i merge these two together so its just one page and put the content on the ecom page? If i do all the content with push the ecommerce products down which is not good so what does anyone recommend as a best practice? Also will this mess up the content pages rank is i merge them assuming i redirect?
or Keep them seperate like i have with a content page regarding "used paddle boards for sale" and an ecommerce page that sells acutal "used paddle boards for sale"
-
One thing to try testing is to have your product at the top of the page, with all your content below it utilizing tabs. A great example of an ecommerce site that does this (that's killing it in SEO) is Overstock:
http://www.overstock.com/Office-Supplies/Ergo-Value-Mesh-Medium-Back-Task-Chair/3861788/product.html
See how they have the product at the top with a short paragraph and a buy button, but below it they have a bunch of tabs with content on them with additional info such as product details, reviews, q&a, etc. This is a great approach for balancing sales conversions and having more content on the page.
-
If I were you, I'd consider merging them. The intent of the page is to sell and I'd rather present them what they are looking for right there or a clear call to action.
I am guessing you have multiple sets of pages like these. What's I'd do is find 1-2 examples of lower risk pages and merge them. Make sure you use the better ranking page and optimize it better (if you can) and then 301 redirect the other page to this page.
Based on the results of this test, you should have a solid plan of action. I hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Writing <200 word pieces of content in a 7.5 hour day
My employer has a content writer who is currently working on writing unique descriptions for many pages, on the order of around 150-200 words per piece of content. A recurring theme in this content is to write a list of features such as "it does X, X, X, X, X and X", which can sometimes happen a couple of times during the content and takes up a decent chunk of wording. This content does not require in-depth research over and above reading the about us page of some sites and looking at what services they provide, as well as some quick details like their payment and delivery methods etc. As well as that the writer also writes the Meta Description and then uploads these to a CMS. There are no other tasks. Considering the writer is doing this 5 days a week, 7.5 hours a day, and isn't getting paid a poor or trainee-type wage, what would you say would be an acceptable amount to achieve on the average day? The current average works out to around, or slightly less than 8 of these pieces of content each day. Thoughts?
Content Development | | crystal.fde1 -
Developing supporting content for main ideas
I attended Mozcon this year and the session by Joe Hall "Rethinking Information Architecture for SEO and Content Marketing" has me considering some changes to our site structure and architecture. I'm currently putting together a landing page for our webinars but could things like webinars and case studies be considered supporting content to our main ideas? For example instead of my architecture being: home > webinars > webinar about an idea It could be: home > main idea 1 > webinar about an idea So my webinar landing page would link out to all of the different webinar pages on the site instead of being contained in this bucket. Just wanted to get some thoughts on this.
Content Development | | Brando160 -
New website content before or after new webdesign launch?
Hi, We are planning a full website redesign and rewriting the content of the key pages. The new contents will be ready sooner than the new website, what is the better solution? 1. Replace the content of the old site with the new (better) contents
Content Development | | Jozsefodor
or
2. Waiting until the new website will be ready (over months) and launch it with it?0 -
Why is redirecting all broken pages to the homepage is a bad idea?
I have a site where all broken pages are redirected to the homepage. I've been told that it's a bad idea in terms of SEO. I just can't figure out why 🙂
Content Development | | VinceWicks0 -
How does one write different pages of their website that are very similar in nature with using too much duplicate content?
We are a service provider and we have different links on our website to each of our services. The problem is the content that we would have for each is very similar. How can I ensure that it is not deemed duplicate content and ranked poorly because of it. Thanks
Content Development | | JayTurner0 -
Is there a way to repost content (with permission) to another site without being penalized by Google?
I write a monthly Social Media Marketing column for a local Business Journal and the column is printed in their paper as well as posted on their website. Is there any way I can repost these articles on my website's blog without being penalized by Google for "duplicate content"?
Content Development | | vyki0 -
Is this facebook a paid for page please advise
Hi i would love to have a commercial facebook page instead of my personal name, i would like to have my company name on facebook like the huffington post but not sure if you have to pay for it or not here is the huffington facebook page, can anyone let me know if this is a paid for page http://www.facebook.com/HuffPostUK
Content Development | | ClaireH-1848860 -
What is the best way to get around duplicate content when you are advertising exactly the same content on two different sites?
I am currently trying to improve exposure for an online degrees website but the content for the degree program pages is exactly the same as the company's main website. What would you suggest for getting around the duplicate content issue as a lot of the curriculum content will obviously be the same for each module, etc? Thanks
Content Development | | BeattieGroup0