Launching a PPC Campaign during the Holidays
-
Hi Mozzers-
I have a client who is interested in running a PPC campaign. We are all setup to go...Here's my dilemma.
The client provides moving services - household and commercial.
I'm torn whether or not to launch the campaign during the holidays.
Pros:
We're not paying for impressions so it won't cost us any more $$.
Cons:
It probably won't show the best outcome over December - clicks/conversion.
Thoughts? Pull the trigger and launch or wait until January?
Thanks!
LHC -
Yes, it's really awesome. You will love it, trust me. I'm glad I could help.
-
Thanks - Excellent point about remarketing.
-
Client is "in the business" so should not be tapping his toe for holiday customers.
However, it will take you a while to get this campaign set up, experiment with bidding, get multiple ads working, discover negative keywords... I would attack. Some people looking to move soon will be doing research.
-
I agree that you should run the ad. The holidays should not affect you CTR. If they are searching for that topic they are in the moving mindset not the holiday mindset. You just might not get as many hits as you would for summer but you are still getting at your target audience even if it is a smaller group.
-
Hi Lisa,
According to Google Trends, 'moving services' topic is hot in the middle of the year. Nov-Jan is the slowest time for this industry, but it doesn't mean you won't generate qualified leads. The amount of leads may not be as high as middle of the year, but it's not a reason to say no. If it's ready to go I would definitely start the campaign right now but make sure you use Adwords remarketing technique. It's almost holiday time so people will try to do research right now but they may not be ready to pull the trigger. Remarketing will allow you to follow them online for another month or two (or more). Once the holiday time is over they will still remember about you It's a win-win.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Finding Average Session Duration for AdWords Campaigns
Happy Holidays Mozzers! Does anyone know how to view 'Average Session Duration' for AdWords campaigns? I can't seem to be able to add it within the AdWords platform and when i try and view it on Analytics, the #/visits isn't matching the #/visits I see when I try and review the campaign via AdWords. Any help on this issue would be great! Thanks for reading!
Paid Search Marketing | | maxcarnage0 -
Google Shopping Campaigns
We have noticed a noticable (typo correction) drop in Adword sales since switching to the new Google Shopping Campaigns in Google Adwords. I have just posted a comment to a Fellow Mozzer on here, as this reflects in his question too. Has anyone else noticed this?
Paid Search Marketing | | BruceA0 -
PPC strategies in a competitive ecommerce market
Hello, What's the top 5 things to keep in mind when doing PPC in a competitive ecommerce market? Our competitors are buying PPC leads based on gathering long term customers that only have to get bought once and then they are repeat customers with no more cost. Thus, PPC cost is through the roof in this niche. Anyways, what's the top 5 pieces of advice you would give and you're also welcome to reference any good or harder to find references for me to read or watch. Thank you, Bob
Paid Search Marketing | | BobGW0 -
Is there a tool that can use measure and improve the quality score of my PPC landing pages?
Hey guys, I'm trying to improve the quality score for a few of my PPC landing pages. Does any one know a Tool that can help me in the process. Something kind of like the "on page grader" but for quality score. Thanks
Paid Search Marketing | | Felip30 -
Google Analytics CPC and PPC not Matching
Hi Why do our CPC in Google Analytic not match our PPC in Adword, surely they should be identical? We have Auto-tagging switched on and data in our history is wrong so it is not a timing issue. Thanks
Paid Search Marketing | | Studio330 -
Starting Out With PPC, Need Some Advice
We are starting out with PPC for our site. I wanted to know what the best starting point is for our site. First, some basic info: We sell thousands of products from a large number of manufacturers We can offer the same prices as competitors, but we can't beat their prices Here are my questions: What would be my USP if my prices are the same, and we have the same store policies as competitors? Is it best to start with product pages (as opposed to keywords)? Meaning, setting up a feed via MC and connecting to our adwords account. Any advice is appreciated 🙂
Paid Search Marketing | | inhouseseo0 -
SEOMOZ of PPC?
Hi The site I'd been following over the years last updated in May, so it's clearly not the authority it once was, I know there's a PPC post here about once a month but I was wondering where do the PPC brigade spend most of their time? My work is 50/50 atm but was once much more PPC focused, is there an SEOMOZ equiv. in the Paid Search world?
Paid Search Marketing | | xoffie0 -
Google PPC Management
Okay, so I have a client who wants me to manage their ppc on Google. It seems like either they give me access to their PPC account or I manage it via my own account and pre-bill for the cost, later supplying reports. Are those the two options? Thanks...MJ
Paid Search Marketing | | 945010