Hosting a Niche Directory on your Site
-
I'm keen to hear feedback from anyone who has installed a directory onto their e-commerce site.
By directory, I mean that - subject to human review and possibly a small fee - a relevant site owner in my niche can create a listing that is effectively a page on my site where they control the main content, links & images.
People using our site would enter the directory section from our resources / advice top level category and browse the index of the directory to reach a listed site's dedicated page.The idea for it came up when we were discussing ways to get more backlinks. Offering people a whole page directory listing seems like a good way of negotiating a link in return that isn't just from the other site's link page.
I'm looking for everyone's stories on this: your reasons for doing it, how you went about it and the tools you used and what your results where, in particular: was it worth it?
We aren't thinking about starting a new site for the directory, it would be added onto our main site (which is old and has good PR etc etc). However, it would still be good to hear from both sides of the fence on that issue.
Over to you.
J
-
Hi! We're going through some of the older unanswered questions and seeing if people still have questions or if they've gone ahead and implemented something and have any lessons to share with us. Can you give an update, or mark your question as answered?
Thanks!
-
Thank you Eric,
Speed is also one of our priorities and I'd be delighted to have good reason to buy some more server vrooom.
The charge for a listing idea was just being thorough, I doubt we really will, after all, we want backlinks. Affiliate links are a better of raising some nice lunch money.
You're spot on about the niche relevancy & user experience - we hope the directory will be popular, judging by all the calls we get about related products that we don't sell!
Was your site selling any / many products? Was there some clever tracking going on around people who left the site through the directory?
J
-
I have a some experience in this. I added a directory package to an already up-and-running site, utilizing eDirectory (http://www.edirectory.com/) and we kept it on the same domain (ex: directory.example.com). Overall, aside from a few hick-ups, the installation and implementation went well, and search engines are crawling the directory. The tough part is to make sure that your template on the edirectory, matches your site. This was easy with navigation and not so easy with banner ads, but we eventually got it looking good. Depending on the size of your site, expectations of your directory and resources, you may want to consider diversifying the hosting of the directory onto separate (virtual) machines, but that's of course up to you.
The one thing I did want to mention is that when creating a directory, especially if you're considering charging for ANY aspect of it, is thinking of it from a visitor prospective. Why would I want to pay (or spend time uploading to) a directory to host info/images/etc I could do elsewhere, or am already doing elsewhere? Having a niche site might negate that question, tho. Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International Re-sellers Scrapping My Site Should I be Worried?
We are a USA based company and we only sell direct to the US and Canada. However, we have partnered with other companies that are now distributing our products in other places like Australia and Mexico for example. These partners have scrapped our site and have used large chunks of our content to create a website for themselves on their intentional domains (ex.. .au and .mx). How concerned should I be about this? Should I reach out to them and require that they use rel="alternate" hreflang="x" or request the to stop? I have never had to deal with international SEO issues before, so any advice and direction would be appreciated!
Affiliate Marketing | | ChadC0 -
New site started doing well, now it's tanking
Im confused by activity from a site I opened less than a month ago. I ranked in the top ten for the local version of my primary phrase. Within two weeks I was up to number two. I created a few new pages without content in order to build age. I also paid for a pair of clearly marked classified ads at trusted sites thatprovide traffic from potential clients. Next, I stated revamping my pages by revising and editing content. my site has dropped like a brick. My content is the best it's been and improving daily. Im not sure what to do. Should I start over? Do I keep improving my site and give it a few months? Would anyone be willing to review my site and provide a few tips? Fyi, I understand some of my pages need more content. my formatting is a mess with iOS 7 on iPad.
Affiliate Marketing | | youngmaster0 -
Affiliate site
I have a client I am doing SEO work for. He sells a system that helps people win at video keno. He sells a system for like $200 that shows people step by step how to play and win. Its a good site and he has a ton of verified winnings. My point in saying that, its not a fly-by-night system he wrote in his basement. I know - gambling, not easy for SEO. I don't know why I didn't think of this sooner. Wouldn't this potentially be perfect for affiliate marketing? He offers a good commission to whoever sends him traffic if they buy. If anybody could direct me to a resource or two that is reputable and would handle as much of the set up and management of this I would be very grateful! Thank you! Matthew
Affiliate Marketing | | Mrupp440 -
What is the right way to link to your main site?
Hi, we have a system for tracking the leads that comes from a specific affiliate website. each affiliate has a unique tracking code. not only for affiliates that work with us but also for the SEO team has an affiliate tracking code so our bosses can track the leads and traffic that come from the activity of the SEO team. this means, links towards our website look like: www.mydomain.com/?t_src=campaign&t=AFF&t_cre=links&A=371 www.mydomain.com/?A=371 I have few questions about this: 1. This is the right way to link to my company site? How dose google crawl those link? It's can harm the link value? 2. What is my option to show my boss all the traffic / leads that our seo team brings to the site trough Google Analytics? Hope to get your support. Thanks in advance.
Affiliate Marketing | | JonsonSwartz0 -
Google Analytics Tracking Pixels for Third-Party sites???
Hello, Does anyone know if it is possible to track an event on a third party site and have it post back to your Google Analytics account? For example, I am sending traffic to a partners site and I want to know if that traffic I am sending them will hit a specific point of conversion (a sale) and I'm wondering if it possible to place a tracking pixel on their thankyou.html page that gets recorded in my google analytics?
Affiliate Marketing | | shawn810 -
New site setup questions
Working with a law firm with a well-established website that wants to build a separate website for their affiliate title insurance company. Currently, they only mention this company (and list a phone number) on their Real Estate page under Practice Areas. Although the affiliate company doesn't have a website, their location and phone number are listed in tons of local business directories. I'm currently working on a law firm site that was just built, and the process of getting that one listed in all the directories has been time consuming, so I'm guessing this new site will be much easier, since all I'll have to do is claim ownership of the current listings so I can add a link to the new website (and add additional info to make the profile complete). Would I be correct in assuming this will be a much easier link campaign? As for new site setup questions, they will obviously get some strong links coming from the existing law firm site. Should they host this new site on a different server so the SE's give more power to the law firm links? Is there really a value to reserving the new domain for 3+ years right off the bat? Any other suggestions welcome. Thanks.
Affiliate Marketing | | c2g0 -
Link juice from my affiliates to my site
I'm setting up an affiliate program through 1shoppingcart. Even though I run 3 different websites, the way their program works is that I have to have 1 domain name that my affiliates get as their affiliate link, with their unique id attached at the end. I can give them multiple links that will redirect to various places on my 3 websites, but those original links that they put on their site will all be to just 1 domain. I'm wondering if I still get link juice to my sites even though the links are obviously being redirected? Does it depend on the redirection method? I was just thinking that getting hundreds of affiliates who run related sites could be a very good seo boost if they're all linking to my site, but I feel like it's going to be wasted because of this redirection thing. Hope this made sense. Thanks very much,
Affiliate Marketing | | philraymond
Phil0 -
Specialized on a Niche.
Here is a question,
Affiliate Marketing | | stakouman
if i have a keyword that have over 150.000 searches/Month and the competitors are very low, but if i give the keyword on google search, the site that are listed at top 10 have a Page Rank from 2 to 5, or even 8.
How can i know if the Page Rank from this sites, have to do with the keyword i wont to optimized? Does the Page Rank have effect to the top 10 Ranking, even if this sites are not specially optimized for this keyword.
A example:
www.amazon.de has a PR 8, they sell Books. If i wont to Optimized for a specially book Category, do i can compare to the amazon? or because the Central Page has a PR8, it does have effect on all the under-sites by Amazon, and it will be to difficult to Optimized for this? even if the Searches for the special category are a lot and google keyword says the competitors are low? How can i see if the PR has to do with the keyword, or the site just have this kind of PR without being specialized for the keyword i look after? thanks for all
stavros0