Ranking Factors for Google
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Yesterday a blog post appeared on SEOMOZ titled 'A Tale Of Two Studies' - http://www.seomoz.org/blog/a-tale-of-two-studies-google-vs-bing-clickthrough-rate
It suggested some of the ranking factors Google and Bing take into account when ranking.
A few of them I want to talk about:
Social Signals, Age of Domain and H1 HTML Tag
So I thought age of domain and H1 both had some weight in Google? I guess not!
And social signals, now I know it gives some weight but its right up there in the list for both SE's, so should getting likes, tweets, plus1's now be part of my everyday link building?
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Here is the link for the social development guidelines from facebook
http://www.facebook.com/FacebookPages?sk=app_283788381634959
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got a link to this?
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Getting likes tweets and +1s should be your everyday work man. First thing is that once you get a person liking your page once you do not lose them so it is much different than a click ! By gathering a community of fans you can make them do work for you ... invite new people, spread the word, word by mouth offline advertise you and so on. It is the new age of the online world man. There are really good tutorials on how to do that in the facebook guidelines for pages. AWESOME resource you should really check it out it gives tons of insights how to do social online development for businesses and people.
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Hi there,
Regarding each of the ranking factors you have mentioned:
- Age of Domain - The age of the domain is not a ranking factor per se. However, age is correlated to a build up of links over time, and quality links are a ranking factor.
- H1 Tag - Data suggests that the headline is a ranking actor in Google, whether or not it is in an H1 Tag.
- Social Signals should certainly be a part of your ongoing link building campaign. There are numerous blog posts on SEOMoz with data showing the power of social SEO.
I hope this helps.
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