Page title structure?
-
From an SEO and user perspective what structure do you recommend for page titles. For example (given that they shouldn't ideally be more than 70 characters) :-
Keywords (maybe two or three) | Company Name | more keywords
I understood the best place for the company name was about second place. Is this now the considered view taking into consideration 'branding' which has been flagged up as the way forward.
Keywords are separated by the vertical bar | - any thoughts?
For 'house keeping' pages such as Privacy Policy - should this be optmised or simply stated as 'privacy policy'
Thanks
-
Thanks Damien - all helpful
-
I don't usually index privacy policies and such pages so don't think too hard about those particular titles but something like: 'Privacy Policy | Brand' is the general way I'd go about it.
DD
-
Thanks Damien, I certianly agree with putting the main keyword first - I just wondered what happened next.
What do you do with housekeeping pages -such as Privacy Policy - do you optimise it for the site, or state Privacy Policy first and then the company name?
-
I always start with the keyword I'm targeting and then finish with the brand. To me the general keyword is always going to be more competitive than your brand term so in my eyes that goes first.
DD
-
Thank you - Yes, I have seen the cheat sheet, but it was produced in a 2009 and as things change I wondered what the current feeling was.
-
If you go to Learn Seo page here on SEOmoz there is an article called SEO Cheat Sheet and in there you will find recommended title tag syntax. And some more interesting stuff if you are new to SEO - just as I am
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have updated title 4 days ago but still still showing old title and description on Google serps, How to resolve it?
I have updated the title tag but not showing, Please have look at the view source for this website- https://m.yolobus.in/ I want to show this title and description- <title>Online Bus Ticket Booking | YoloBus India</title> But showing the wrong title and description on google SERP- Title - YoloBus :: Home Description - Delhi Lucknow; Lucknow Delhi; Delhi Gorakhpur; Varanasi Lucknow; Gorakhpur Delhi; Delhi Delhi; Bangalore Bangalore; Manali Manali; Chennai Chennai 7mHsdmu
On-Page Optimization | | AnkitS.19900 -
What to do about pages I have deleted?
I have been working through the dead links on my page and recreating the page with new content for those pages that it still makes sense to have on the site. But I have a few that were just changes of the title, spelling mistakes or other ways of saying the same thing In other words I created a page called "areas of the UK we cover" but decided to change it to "areas covered" However, I must have created links to this page and now it is a dead link with a page authority of 19 I think it would be spammy to have two pages, one called "areas covered" and the other called "areas of the UK we cover. It's not a disallow in Robots.txt because the page does not exist Please note I do not have access to the header to add code for a 301 redirect. I'm still using webs.com but not for new sites. I also have a page called singing telegrams london, that I changed from singagrams london. These are two words for the same thing but they are two very different keywords would it be ok to recreate this page and create content for singagrams london. Help is much appreciated
On-Page Optimization | | singingtelegramsuk0 -
Home page and category page target same keyword
Hi there, Several of our websites have a common problem - our main target keyword for the homepage is also the name of a product category we have within the website. There are seemingly two solutions to this problem, both of which not ideal: Do not target the keyword with the homepage. However, the homepage has the most authority and is our best shot at getting ranked for the main keyword. Reword and "de-optimise" the category page, so it doesn't target the keyword. This doesn't work well from UX point of view as the category needs to describe what it is and enable visitors to navigate to it. Anybody else gone through a similar conundrum? How did you end up going about it? Thanks Julian
On-Page Optimization | | tprg0 -
Page Title
Hi All, I am wondering if you could help me please. I am getting the following result after I run my On-Page Analysis Avoid Multiple Page Title Elements _Easy fix _ <dl style="font-style: normal;"> <dt>Page titles</dt> <dd>"Aquashowers-Shower Repairs Dublin -" and "Aquashowers - Shower Repairs Dublin"</dd> <dt>Explanation</dt> <dd>Web pages are meant to have a single title, and for both accessibility and search engine optimization reasons, we strongly recommend following this practice.</dd> <dt>Recommendation</dt> <dd>Remove all but a single page title element.</dd> </dl> Does this mean that i have 2 pages that are nearly identical or i should only name a page with one word? The reason i ask is because i have 1 page called "Aquashowers-Shower Repairs Dublin" and another called "Aquashowers-Dublin Shower Repair" I don't have a page called "Aquashowers - Shower Repairs Dublin" (with the space inbetween the words and the hyphen) Any help would be great. Thanks again Aidan
On-Page Optimization | | aidanlawlor0 -
Lead With Branded Keywords or Descriptive Keywords in Page Title for (Niche) Site?
Our site is hingeheads.com, and our products and product catalog are unique in two ways. For one our product is not something that people are generally aware of, and secondly our entire product catalog consists of different variations of the same product. **Catalog Overview: **http://hingeheads.com/collections/all Product Example: http://hingeheads.com/products/dolphin I keep wondering if it is better to lead the title with "branded keywords" [1] or with "descriptive keywords" [2]? Dolphin HingeHead | Unique Home Decor & Gift Idea | HingeHeads Dolphin Decor Accessories & Unique Gift Ideas | HingeHeads I am currently going with the second solution, but I am always wondering if that's the right/better solution. I am curious to hear feedback from people who have more experience with this than I do. How would you structure the title for our product pages? Thanks! Kai
On-Page Optimization | | hingeheads0 -
Dupelicate content home page and custom page question
I am working on a website that got hit by the penguin update. Didn't get hit terribly bad, but dropped from number one to number 9. As I'm going through the pages, the theme and content is a mess. To give an example, say the site is about custom colored marbles. The main page content covers custom colored marbles, custom promotional marbles, custom glass marbles, etc. Custom colored marbles is mentioned and covered on all pages, which I am going back and trying to make each page theme specific. There is also a custom page, so I am at a cross roads on how best to employ the focus of the custom page and the home page. I am thinking the home page should emphasize colored marbles, and the custom page should emphasize custom colored marbles. My fear is that making such a drastic change will bounce the site completely off front page and that it will take time for the custom page to come up in rankings. AS it stands now I am confused as to how it even ranks on first page as there's two pages with custom colored marbles emphasis. Id like to clean this up as much as possible so there are no big hits with future google updates, but I don't want the site to drop off either as that would be hard to explain to the owner. Yeah, we are cleaning up your site and making it google compliant and in so doing you no longer rank on first page. That won't put food on the table. Thanks for any advise on this.
On-Page Optimization | | anthonytjm0 -
Internal Links & Title Tags, Which Page Benifits?
The best way I can explain why question is with an example. Lets say I have a parent parent page that is focusing on a broad keyword.
On-Page Optimization | | donford
I also have a sub-page which is focused more on long-tail keyword variations. When I make an internal link and give it a title tag, should I give it the long-tail keyword for the juice, or should I use the broad keyword for the parent page's relevancy? Thanks for any help, advise or pointers.0 -
I am optimizing my webpages according to suggestions from the On Page Report Card. Should I have more than one keyword for a page?
I am optimizing my webpages according to suggestions from the On Page Report Card. Should I have more than one keyword for a page or should I make separate pages for each keyword even when they are similar? Will Google penalize me for making similar pages? Imagine selling, bargain milk chocolate peanut clusters. Keywords examples could be: Bargain chocolate Bargain milk chocolate Bargain milk chocolate peanut clusters Bargain chocolate peanut clusters Chocolate peanut cluster bargains Milk chocolate peanut cluster bargains Etc. Will one page called http://mycompany/bargainmilkchocolatepeanutclusters.com be OK or should I have one called http://mycompany/bargainmilkchocolate.com and one called http://mycompany/bargainmilkchocolatepeanutclusters.com and one called http://mycompany/chocolatepeanutclusterbargains.com , etc.? Thanks for your advice.
On-Page Optimization | | KSHAYY0