Creating new url structure for inbound links
-
In an effort to make is easier for our clients to link to content on our site we intend on creating a simpler url structure for them: site.com/1234 will 301 to site.com/xyz/abc/1234-this-is-where-we-want-you
Is there a danger of creating new 301's just for this purpose, the goal here is to make it easier for clients to link to content and thus garner more inbound links.
-
Yeah, if it's essentially just a URL-shorterner, then that should be fine. It's how Bit.ly and other shorteners work - the 301-redirect passes the link "juice" to the appropriate page. I've built my own shorteners for a couple of sites and have never had trouble. For example, this URL:
...goes to...
http://www.usereffect.com/topic/25-point-website-usability-checklist
It's not being built on a 3rd-party platform (just home-brewed PHP).
-
I dont see a problem with it, Google can tell whether you are trying to do something spammy or trying to make something easier for your website visitors.
In this circumstance, I would say hundreds, even thousands of pages with this type of redirect would be fine.
I would like to hear other people's thoughts on this issue.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the number of links do you require your link builder to attain each week or month? What is a reasonable goal?
Hello Mozzers... I would like to get a survey or feedback from other Mozzers who owns an SEO company or manages / hire link builders. **What is the average number of links does your link builder need to attain per week or month? what is their goal? ** I understand quality over quantity but I want to make sure there is a reasonable average to provide them goals and something to achieve on. Of course reward them more if they exceed or get .edu links. What do you institute? What do you think is fair and achievable per website? PS. There is no right or wrong answers here. I am looking for a measurable answer not subjectable. Again just gathering MEASURABLE GOALS.
Link Building | | ChatterBuzzMedia0 -
New article algorithm changes -- links allowed
hey guys, i understand that google has made algorithm changes for article writing in that only one link is allowed now per 500 words. would this include the "author resource" box if you don't place links in the body? any suggestions would be great: Due to the latest changes in Google's algorithms, regarding the proportions between the length of the content to the outbound links, ArticleSlash's requirements are changing effective immediately. • - For articles with up to 500 words, we will allow only one hyperlink • - For Articles up to 900 words - two hyperlinks • - For articles with 900 words and above - three hyperlinks Short articles with many outbound links are running the chance to get into Google's spam filters, which is why we are implementing this change, effective immediately.
Link Building | | tm46150 -
Drop in rankings after gaining new link
Hi everyone I have seen an odd trend in my rankings over the past 6 months that I would like to hear your experiences about. Everytime a get a new link I see an imediate minor drop in rankings only to bounce back to a higher level tah before. Has anyone seen a similar trend in their rankings and what might be causing it? I have made no changes to the site during the link building process.
Link Building | | AndersDK0 -
"Activating" Links - Do External Links Have to Be Clicked On to Really Have Value?
I heard an SEO talk about the concept of "activating" a link - meaning that if an external link to your site exists, but google doesn't detect that it has gotten any actual clicks, they will significantly discount or ignore the value of the link. Obviously between Chrome, toolbars, and GA, google does have a lot of ways to detect whether a link has gotten clicks. What is the SEOmoz take on this issue?
Link Building | | kbrake0 -
Is it worth it to link to sites that link to you in guest posts?
Suppose you published a guest post on a quality site and you link to a previous guest post you have written for another site (which links to you). In theory you could send link juice to the page that links to you for a second order effect. Has anyone seen results from this tactic?
Link Building | | ProjectLabs0 -
Reciprocal Link URL Question
I've been analyzing my competition and found some great directories with High DAs that require the Reciprocal code to be on the same domain as the submitted link . When I went to my competitor's website, the reciprocal link is not there. Does he/she put the link on their page, than have directory verify the code, and then remove the link? If anyone fully understands how this works, please let me know.
Link Building | | DmitryP0 -
When new links to site do we see DA improve right away?
If I get a new link from a external site with a high DA, will it show has soon has the link is available on the referring site? My new site as NO Domain Authority, I guess a link with a DA of 83 will in-cress it.
Link Building | | BigBlaze2050 -
How do you find out what (and when) new websites are linking to your site?
I may be missing the obvious here, but is there any way (a programme or site) of seeing what new links come into your site? Obviously as anyone who works in SEO, I like to see which links we have got with the work we put in contacting webmasters, etc. But is there a better way than just manually looking through ALL the links? Any help will appreciated.
Link Building | | Weerdboil0