I am working SEO on a website that has 2 pages for different variations of a keyword.
-
I have run into a situation where a website has 2 pages for different variations of a keyword. I personally like to use 1 page and make it powerful for a variety of variations of that keyword. Unfortunately for the site I’m working on, using only one page is not an option. Here is an example: They have a page for “Alex Miley Cameras” and then they have a page for “Alex Miley Cell Phones”. On the first one they want to rank for Alex Miley & Alex Miley Cameras. For the 2<sup>nd</sup> they want to rank for “Alex Miley Cell Phones”. My concern is will Google be indecisive on which page to rank for the keyword “Alex Miley” since they both contain this word. Also, will it affect any of the other words and spread the juice making each page weaker. I would appreciate advice on how to rank these pages each separately for their keywords and not have to worry about any confusion from Google. I can’t change the structure of the site. I only have access to the Meta info and page content. Thank you for your help
-
There is something still missing. I must have not noticed before responding to your answer in my last message. Although you gave me a good understanding of the issue. I am now still questioning on how the brand name which we are also trying to get ranked for will fall in play. Keep in mind "Alex Miley" was also a keyword. Based On what your showing me in the example to Avoid would leave the keyword "Alex Miley" at the same amount of strength between the 2 pages. I'm am still left at the stage of how can I make sure that the broader keyword Alex Miley will get all the juice going to only 1 of the pages.
-
Great job! You understood my question and gave me a great example. I want to extend the question to one additional thing. If I don't absolutely have to do it this way, what other option do I have. Originally I though of having one page for all those keywords. What's your stance or method on this. Either way you have given me the best information on this question and I will mark it as my best answer. Thank You
-
If you absolutely have to do it this way, then I would ensure you have a sufficient amount of content on each page, that is unique - and NOT a simple re-write.
For example, rather than lots of content about "Alex Miley" on each page, focus on the product (Cameras/Cell Phones etc).
I would also look to ensure that you have different wording in each of the two title tags, h1 tags, and ideally some product related h2 tags too!
For example, title tag suggestion (not well thought out, but gets my point across I hope!)
<title>Alex Miley Cameras | Buy Alex Miley Cameras Online</title> <--- Avoid!
<title>Alex Miley Cameras | Buy A.M Digital Cameras Cameras Online</title> <--- Better, as only mentioned the brand name once.
Then, ensure there is sufficient unique content on each product, on each page - unique and well written!
-
revising...
-
How competitive is the phrase "Alex Miley"? I searched for it exactly, and there was no competition, so I'm assuming that you are using that to fill in for a different phrase.
-
Actually, I don't feel comfortable trying to rank one keyword for both pages either. I would rather make sure absolutely, positively that Alex Miley & Alex Miley Cameras ranks for 1 page while Alex Miley Cell Phones ranks for the other. Again, I am trying to do this without confusing Google and causing to bounce back and forth or having Google make that decision for me. I would rather have a strategy in place to where Google will give the each page complete juice for the keywords I want them to rank for. Is there anything I can do to the Meta or On Page to solve this?
-
With enough unique content you would be able to rank both pages for the keyword. However, make sure that you aren't linking internally to either page as just Alex Miley. This might show biased for the one, and not allow you to rank for it. Instead, link internally with the full phrase every time.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local SEO - ranking the same page for multiple locations
Hi everyone, I am aware that issue of local SEO has been approached numerous times, but the situation that I'm dealing with is slightly different, so I'd love to receive your expert advice. I'm running the website of a property management company which services multiple locations (www.homevault.com). From our local offices in the city center, we also service neighboring towns and communities ( ex: we have an office in Charlotte NC, from which we service Charlotte plus a dozen other towns nearby). We wanted to avoid creating dozens of extra local service pages, particularly since our offers are identical per metropolitan area and we're talking of 20-30 additional local pages for each area. Instead, we decided to create local service pages only for the main locations. Needless to say, we're now ranking for the main locations, but we're missing on all searches for property management in neighboring towns (we're doing good on searches such as 'charlotte property management', but we're practically invisible for 'davidson property management', although we're searvicing that area as well). What we've done so far to try and fix the situation: 1. The current location pages do include descriptions of areas that we serve. 2. We've included 1-2 keywords for the sattelite locations in the main location pages, but we're nowhere near the optimization needed to rank for local searches in neighboring towns (ie, some main local service pages rank on pages 2-4 for sattelite towns, so not good enough). 3. We've included the searviced areas in our local GMBs, directories, social media profiles etc. None of these solutions appear to work great. Should I go ahead and create the classic local pages for each and every town and optimize them on those particular keywords, even if the offer is practically the same, and the number of pages risks going out of control? Any other better ideas? Many thanks in advance!
Intermediate & Advanced SEO | | HomeVaultPM0 -
Any Website SEO Benefits from SAAS Linked Content?
An installed software application has a help section for users, and that help content is housed on the software company website. Would the links from the software application to the company website benefit the websites SEO efforts? Or, would no referring URL mean no SEO value?
Intermediate & Advanced SEO | | sysprousa1
Thanks!0 -
Move Pages From One Domain To Another - The SEO Friendly Way
Hi All, One of our clients is a hair salon, that's currently dividing into two separate entities. For over 10 years the hair salon has been for both men and women, but that's now changing. The company is splitting into two, the original website contains pages for both men and women, but will soon only contain pages for women's hairdressing. The problem I have here is that there's probably around 20-30 service pages that get really great, targeted traffic on the men's side. There's a brand new domain for the men's hairdressing company and I'd like to know how you'd go about retaining the SEO value instead of just culling the pages. I'm thinking that we should maybe take the content from the original website, re-write it slightly to match the new brand, add it to the new website and then 301 the pages on the original website across to the new website. Has anyone had any experience in doing something like this before? and will the SEO value move across to the new domain? Also, I'm scared that the internal pages of the new domain may hold more authority than the home page and could cause problems. Any ideas on this would be great.
Intermediate & Advanced SEO | | Townpages0 -
Should I use individual product pages for different formats of the same product?
Hi All -- I'm working with a publishing client who is launching a new site. They have a large product catalogue offered in a number of format types (print, ebook, online learning, packages) with each one possessing a unique ISBN code. From past experience, I know that ISBN codes can be a really important ranking factor. We are currently trying to sort out product page guidelines. The proposed methods are: A single product page for all formats. The user then has the option to select which format they wish to purchase. The page would contain all key descriptors for each format, including: individual ISBN, format, title, price, author, etc. We would then use schema mark-up just to assist search engines with understanding and crawling. BUT we worry that the single page won't rank as well as say an invidual product page with a unique ISBN in the URL (for example: http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470573325.html) Which leads to the next option... Individual URLs for each format. We understand that most e-commerce guidelines state you shouldn't dilute link equity amongst multiple pages with very similar products and descriptions. BUT we want searchers to be able to search by individual ISBN and still find that specific format within the SERPs. This seems to rule out canonicalizing, because we don't prefer one format over the other and still want say the ebook to show up as much as the print version. If anyone has any other options or considerations that we haven't thought about, it would be greatly appreciated. Thanks, U
Intermediate & Advanced SEO | | HarborOneBank0 -
Indexing a several millions pages new website
Hello everyone, I am currently working for a huge classified website who will be released in France in September 2013. The website will have up to 10 millions pages. I know the indexing of a website of such size should be done step by step and not in only one time to avoid a long sandbox risk and to have more control about it. Do you guys have any recommandations or good practices for such a task ? Maybe some personal experience you might have had ? The website will cover about 300 jobs : In all region (= 300 * 22 pages) In all departments (= 300 * 101 pages) In all cities (= 300 * 37 000 pages) Do you think it would be wiser to index couple of jobs by couple of jobs (for instance 10 jobs every week) or to index with levels of pages (for exemple, 1st step with jobs in region, 2nd step with jobs in departements, etc.) ? More generally speaking, how would you do in order to avoid penalties from Google and to index the whole site as fast as possible ? One more specification : we'll rely on a (big ?) press followup and on a linking job that still has to be determined yet. Thanks for your help ! Best Regards, Raphael
Intermediate & Advanced SEO | | Pureshore0 -
How to optimize an about page for SEO. Best practices? Word count?
Does anyone have any advice on word count and best practice SEO for a blog about page or even a website about page?
Intermediate & Advanced SEO | | jdodd0 -
Page information out of date - implications for SEO
Hi everyone, We have a page on our website which is optimised for "London to Amsterdam trains" and "Any Dutch station" (a particular fare type). It's one of the best performing pages in terms of organic SEO. However the fare is being discontinued so the information is now redundant... what should we do? It's an old blog post so it's dated but it will be frustrating for people to get to it through a search engine and then realise that it's old information. Should we create a new page and optimise it for the same keywords or will this be detrimental? Should we update the original page or add a note that links to a new page? Confused as to the best way forward... Thanks Nila
Intermediate & Advanced SEO | | anilababla0 -
Should I redirect secondary keyword page
I have a reasonably high authority home page and have decided to optimise the home page to target a competitive keyword that previously had a specific page that was optimised on an internal page of my site that I have spent time building links to. The internal page has over 200 links to it so should I 301 redirect this internal page to the home page. Will that increase the auhority of the home page further? Or should I keep the internal page as a 'secondary' page for that keyword?. If I do have two pages don't I risk confusing google?
Intermediate & Advanced SEO | | SamCUK0