Internal Links & Title Tags, Which Page Benifits?

[donford]

The best way I can explain why question is with an example.

Lets say I have a parent parent page that is focusing on a broad keyword.
I also have a sub-page which is focused more on long-tail keyword variations.

When I make an internal link and give it a title tag, should I give it the long-tail keyword for the juice, or should I use the broad keyword for the parent page's relevancy?

Thanks for any help, advise or pointers.

[donford]

Great that is exactly what I needed to know.

[Devin_Anderson]

Hi Don,

Text contained within a hyperlink applies to the page which the hyperlink points to.

So, let's say your parent page is named "Expensive Cars", and your sub-page is "Expensive cars for old people". If the text on the parent page reads "This webpage is about expensive cars", then that text will count towards the parent page's relevence. But if it instead reads "This webpage is about expensive cars for old people" - then those words highlighted in blue are used to determine what the other page, the page the hyperlink points to, is about.

The parent page will not be considered relevant for 'expensive cars for old people' because that text is hyperlinked.

As an aside, if you read up on SEOmoz's 2011 search engine ranking factors, you'll see that Google now appears to be favouring non-exact match anchor text > exact match. This means that the hyperlink pointing to your sub-page would be slightly more effective if it said something like "old people's cars". instead of "expensive cars for old people"

Hope that helps