Ecommerce: content on category pages
-
I have to optimize some online Shops and after Panda I really don't know what to think about thin content on product overview pages anymore... used to be that we could improve our rankings easily just by adding 1-2 sentences on such a page. This always worked for non-overly competitive terms.
Now It feels like it doesn't work any longer, but I couldn't put my finger on it and I don't have the resources to test.
Here's an example of what I mean: http://www.geschenkidee.ch/wandtattoos/aus_aller_welt.html
I would add max. 3 lines of text directly over the product thumbnails.What do you think? Is it worth adding some text on a product overview page or do I not even have to bother post-Panda?
-
Hi Erica
Yes, we've considered the solution with featured products (for other reasons than SEO though). But it seems to me that it can be difficult to integrate the generic keywords for our category pages in the product review.
Anyways, that's definitely a solution I will take into consideration besides the general descriptive category text.
-
Unfortunately, more text is what Google wants. Have you thought about adding maybe a featured product with a good review on it to both enhance the page & to add more content to it?
-
thanks Brendan.
What I'm wondering is if 2-3 lines not paragraphs can do the job as well. Due to usability-concerns the maximum space I can get are about 200 characters and I'm not sure if that can have the same positive effect.
Thanks for mentioning the link amount - we're trying to minimise those somehow...
-
hi Philipp,
We did something very similar recently. Our rankings had dropped significantly for a particular keyword. We added 2-3 paragraphs of well optimised text to the page (amongst other changes) and our ranking recovered within a couple of days and is now back on page 1.
I'd absolutely add some text to the page you shared but it seems to have other problems too - 298 links on the page for example. I'd look to cut those down too.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema Markup for eCommerce Category Pages?
My research indicates that applying an ItemList schema markup to our category pages is likely the best way to go. However, I've also ready that Google discourages schema markup on category pages. I'm just wondering if any of you have applied schema markup to your category pages and, if so, how did you do it? John,
On-Page Optimization | | JohnBrown75
Essay Writer1 -
Combining products - edit existing product page or 301 redirect to new page?
We want to combine existing products - e.g. 'hand lotion' and 'body lotion' will become 'hand & body lotion'. As such, we'll need to combine the two product pages into one. What would be the best route to take in terms of SEO to do this? My initial reaction is to create a new product page and then 301 or 302 redirect the old products to the new product page depending on if the change is permanent or temporary. Would you agree? Or am I missing something?
On-Page Optimization | | SwankyApple1 -
Duplicate page content
These two URLs are being flagged as 98% similar in the code. We're a large ecommerce site, and while it would be ideal to have unique product descriptions on each page we currently don't have the bandwith. Thoughts on what else might be triggering this duplicate content? https://www.etundra.com/restaurant-parts/cooking-equipment-parts/fryers/scoops-skimmers/fmp-175-1081-fryer-crumb-scoop/ https://www.etundra.com/restaurant-equipment/concession-equipment/condiment-pumps/tablecraft-664-wide-mouth-condiment-pump/ Thanks, Natalie
On-Page Optimization | | eTundra0 -
Word Count - Content site vs ecommerce site
Hi there, what are your thoughts on word count for a content site vs. an ecommerce site. A lot of content sites have no problem pushing out 500+ words per page, which for me is a decent amount to help you get traction. However on ecommerce sites, a lot of the time the product description only needs to be sub-100 words and the total word count on the page comes in at under 300 words, a lot of that could be considered duplicate. So what are your views? Do ecommerce sites still need to have a high word count on the product description page to rank better?
On-Page Optimization | | Bee1590 -
"Issue: Duplicate Page Content " in Crawl Diagnostics - but these pages are noindex
Saw an issue back in 2011 about this and I'm experiencing the same issue. http://moz.com/community/q/issue-duplicate-page-content-in-crawl-diagnostics-but-these-pages-are-noindex We have pages that are meta-tagged as no-everything for bots but are being reported as duplicate. Any suggestions on how to exclude them from the Moz bot?
On-Page Optimization | | Deb_VHB0 -
Duplicate content
Are images considered duplicate content too? Example:
On-Page Optimization | | BridalHotspot
I've got a size chart on each my lingerie pages. All written content is unique but I'm using the same chart for all those pages.0 -
Anchor text in Ecommerce site without relevant pages
I'm posting articles to my e-commerce site and just wondering about the anchor text links within the posts. I don't have relevant static pages but the items do come up in a search query. For example i don't have a specific page for red wine but if a user searched for red wine it would give a search query URL. Should I use that search URL query as my anchor text?
On-Page Optimization | | acs1110 -
Page Indexing
Hello All Nice easy question! I've made some on page changes to page titles, content, H1s etc but wanted to know if there was a way to check if Google has reindexed the page since the changes were made? I appreciate the different factors that will help improve your crawl rate like new content, external links, domain authority etc. I made these changes around 2 weeks ago. Google has cached the pages since I made the changes but not picked up on the new page titles in the search results. Cheers Todd
On-Page Optimization | | todd75850