Finished On Page optimization and slipping in rankings
-
Just finished on page optimization for a client that was on page 2 for the keyword. Went from an on page score of D to an A. But we are still slipping down the rankings. We were towards to top of page 2 now we are towards the bottom. Is there a time that it takes to change or does the on page not really make a big impact?
-
In Google Webmaster Tools you can fetch the page as googlebot and then submit the page to the google index. No guarantee that this will improve your rankings but it helps insure that Google is looking at the most updated and optimized version of that page.
In Google Webmaster Tools, go to: DIAGNOSTICS > FETCH AS GOOGLEBOT, then enter the url for the page you want crawled and click FETCH. After the url is successfully fetched it will appear in the list below the search box and a blue link next to the "Success" check mark appears with the text "Submit to index", click that and you're set.
-
Hi Devon,
How recently did you finish these changes? It's possible that Google hasn't even seen the changes yet and moved you down for reasons totally unrelated to this. For example, if you changed the page title or meta description, is that new title or description showing up in the search results yet? If not, chances are Google has not crawled the page recently and the changes are unrelated to your ranking change.
If yes, what elements did you change on page? Did you change the URL of your page? If you changed the URL, even if you did a proper 301 redirect right away, you may still see a temporary drop in rankings for about 1-2 weeks before it recovers and rises back up. Even with a 301 redirect and everything done perfectly, it can take some time for Google to recognize the authority of the new URL and rank it appropriately.
Please let me know if you have any questions!
Best,
-
Is there a time that it takes to change or does the on page not really make a big impact?
Google crawls sites in small pieces. Depending on the site's DA and the PA of any given page, it can take a month for your site to be fully crawled. It is normal for a web page to bounce around in SERPs, but it should settle down after a month.
There are many factors of page optimization beyond the grade in the campaign manager. It is a helpful tool which can identify various issues, but it is not complete and there are various site wide and off page factors which influence ranking.
-
On page makes a HUGE impact, at least from my (limited) experience...We have gotten a few backlinks over the past month, but most of what we have done is on page optimization. We've went from page 7 to 2 for our main (very competitive) keyword and we're number 1, 2, 3, 4 (or all of them) for a lot of the long tail keywords we went for.
If you haven't yet, make a sitemap (I've been using gsite crawler), then submit that to google in webmaster tools. Granted, it's taken some time....I haven't actually done very much in the last couple of weeks but we're still slowly coming up the rankings.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking more than one page.
Our travel website has a number of different places listed. The layout of each place is the same as the next. On place ranks on page 1 for its keywords where as others do not. Is there a tool of some description that may identify why this is.
On-Page Optimization | | twiguins0 -
Contact pages coming up for keywords above landing pages
I have two examples of contact pages coming up over designated landing pages Keyword: Nickel Alloys for www.neonickel.com Keyword: Artificial Grass for www.artificialgrass4u.co.uk Is there anyway I can stop this happening?
On-Page Optimization | | icansee0 -
Help With Disappearing Rankings
Hi Guys, I am stumped!!. I have been asked to look at this site http://www.quarrymotors.co.uk. Which has lost rankings for "BMW Parts" since a redesign of the site. Through a bit of detective work I have managed to get hold ot the wayback machine version of the old site here http://web.archive.org/web/20080520104847/http://www.quarrymotors.co.uk/ And according to the onpage factors I have compared with SEOquake, the keyword density, title tag, description is almost identical. I have checked webmaster tools and analytics (I only have data from June 22nd) So I am unable to confirm what traffic was available before the redesign. All other keywords:- BMW Breakers BMW Spares Are on the first page but this keyword "BMW Parts" is on page 22??!?. I have checked open site explorer and it's not a case over optimisation of anchor text as a majority of the keywords are pointing back to the url and it's one of the cleanest profiles I have ever seen. The only issue, which it can't be is right at the top left corner of the site is a piece of text "Used BMW Parts & Spares" Any help would be gracefully appreciated Kind Regards Neil
On-Page Optimization | | nezona0 -
Danger of over optimizing
We have all read about the dangers of over optimizing our sites. Specially in regards to the latest google update. Every time we created a new landing-page we typically made sure that the page get an A-grade using the SEOmoz On-Page Optimization tool. Does this mean its not a good idea to do this? Maybe aim for a less perfect score? Hope to hear from you Fredrik
On-Page Optimization | | Resultify0 -
Pages not cached
Sorry for all the questions. I have dozens of article pages that are not cached by google. How can I get them cached?
On-Page Optimization | | azguy0 -
Should one page with markers or six separate pages?
Hi - I'm working on a site that was set up with 6 bios on one page, with markers jumping to each person's name. I was thinking about separating those into 6 different pages, but not sure if that's the right thing to do. Advice about keeping the bios on one page vs splitting them up? (Am I more likely to rank for those peoples' names if I have a unique page, or is the one page url with each different marker in it, just as good?) Ranking well for those names isn't a huge goal of the site, but it would be nice to make the choice that would help with that rank. Thanks for your input Emma
On-Page Optimization | | emmas0 -
Too many on-page links
I manualy counted the links on my website http://www.commensus.com which came to around 50, but SEO moz says I have over 100 and google isn't seeing them all.
On-Page Optimization | | jawl44630