E Commerce Blogging
-
I have an E commerce site that I want to boost search rank for. I had taken some else's advice and created a wp blog on a different url then created content around the products we offer and linked back to the main site using the specific keyword in anchor text.
I just joined seomoz earlier this month. It seems like the main consensus here as far to install the blog in the domain.com/blog and I just did that. So now when I create content for that blog should I just link back to the specific categories and or products then? Should I be aware of duplicate content issues? So if the product is widgets and I am talking about widgets in the blog, or blog title, could they be competing or helping the main URL?
-
There are many routes you can take with your new blog to drive traffic.
One of the most cost and time effective strategies is to determine your most effective keywords. These are ones that are driving traffic and sales to your site already.
If these phrases are low on the first page of results, or on the second page AND sending you leads, these are the phrases to target first in a blog post to get them higher in the search results.
The duplicate content will only happen if you copy exact product descriptions from the main part of the site onto the blog. As for categories vs. products, it really depends on your top keywords and your goals. If you are in a micro niche, it may be better to lean towards products.
Don't let these choices freeze you up, though. Make related original content as you flesh out a plan and stay consistent!
-
**It seems like the main consensus here as far to install the blog in the domain.com/blog and I just did that. **
Nice!
So now when I create content for that blog should I just link back to the specific categories and or products then?
If you blog about a product or a category of products it is appropriate to link straight to them.
However, instead of worrying about where you are linking, I think it would be a better idea to put as much effort as possible into creating content that will be shared, remembered and subscribed to.
Share = inspire others to tweet, like, email, link
Remember = bookmarks that will be used
Subscribed to = rss and email subscriptions to your blog feed
Should I be aware of duplicate content issues?
Absolutely.
**So if the product is widgets and I am talking about widgets in the blog, or blog title, could they be competing or helping the main URL? **
BOTH
The links from your blog to the product page will give a very small amount of help.
However, it is not a sin to make a blog post that is so interesting, funny, or informative that it generates so much sharing that it competes with your product page. I my opinion that makes you a huge success. And... contrary to what some people say it is not a "problem".... the problem that you have in that situation is to then drive that traffic to your product page... or bring product purchasing opportunities directly to the content page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Advanced Commerce Category Descriptions and Features - How?
Hello, We are finding that our Ecommerce categories are very important along with our blog and product pages in one niche. How do we deck out a category description so we can have 10X content for that category? For example, if it as "blue running shoes" here's what I have designed so far: A short description at the top that is like two sentences with a "Read More" expansion div that drops down to a menu. The menu is anchor links to BELOW THE PRODUCTS description (rarely read thus the problem) to things like 1. What you should know about blue running shoes 2. Best blue running shoes in this category, a highlight of top product too 3. Features of blue running shoes in this category 4. a table comparison table of the top 5 products 5. FAQ 6. 1 minute video overview of blue running shoes The thing is, I don't think anyone reads the product description in our niche so I won't benefit much from "Time on Site". What can I do to get people to spend time reading my category descriptions and benefit from some "Time on Site" and other similar factors and thus move up above less comprehensive competitors?
Intermediate & Advanced SEO | | BobGW0 -
Blog Content Displayed on Multiple Pages
We are developing an online guide that will provide information and listing for a few different cities in Canada and the US. We have blog content that will be pulled into each different city's blog articles page. Some articles are location agnostic and can be displayed for any city, and other articles will only be city specific, and only appear under a particular city. www.mysite.com//blog/seattle/article1
Intermediate & Advanced SEO | | EBKMarketing
www.mysite.com/blog/portland/article1 From what I know of SEO, it seems that this is a perfect example for the use of canonicalization. So for article that will appear in multiple city guides, should there be a tag that points to a home for that article www.mysite.com/blog/article1 Thanks0 -
Blog Content In different language not indexed - HELP PLEASE!
I have an ecommerce site in English and a blog that is in Malay language. We have started the blog 3 weeks ago with about 20-30 articles written. Ecommerce is using MAgento CMS and Blog is wordpress. URL Structure: Ecommerce: www.example.com Blog: www.example.com/blog Blog category: www.example.com/blog/category/ However, google is indexing all pages including blog category but not individual post that is in Malay language. What could be the issue here? PLEASE help me!
Intermediate & Advanced SEO | | WayneRooney0 -
Why is Google rewriting titles with the brandname @ the front followed with a conon " : " i.e. > Brandname: the rest of the title
Example: https://www.google.nl/search?q=providercheck.nl&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a#bav=on.2,or.r_cp.r_qf.&ei=9xUCUuH6DYPePYHSgKgJ&fp=96e0b845c2047734&q=www.providercheck.nl&rls=org.mozilla:en-US:official&sa=X&spell=1&ved=0CC4QBSgA Look @ the first result: www.providercheck.nl
Intermediate & Advanced SEO | | Zanox0 -
Redirect posts from a wordpress.com blog over to a self-hosted blog
Hi All I started a wordpress.com blog with a few posts on it, and these have been shared using social media so links to these exist on Facebook and Twitter. I've decided that its going to be better and more effective to have the blog on my primary domain. How would I setup a redirect from the wordpress.com blog to my self hosted blog? Normally I'd write a .htaccess file but I'm unable to do that over at wordpress.com. I can't even see an option to install plugins, otherwise I would have used the "Redirector" plugin.
Intermediate & Advanced SEO | | blacey0 -
Duplicity Problems - What to do with similar products in e-commerce?
Hello, I have an eCommerce website with hundreds of similar products. On some occasions, besides for their measurements they are completely identical. The titles are kept different by using the stock reference and the meta descriptions also use their measurements. However, I'm gettingDuplicate Page Content errors by the MOZ crawler. This is more than understandable since the products are very similar -
Intermediate & Advanced SEO | | BeytzNet
WHAT SHOULD I DO??? I noticed a similar situation in BlueNile (the diamond ecommerce site) - They have numerous almost identical pages, see example: http://www.bluenile.com/round-diamond-1-carat-or-less-ideal-cut-g-color-vs1-clarity_LD02424873 http://www.bluenile.com/round-diamond-1-carat-or-less-ideal-cut-g-color-vs1-clarity_LD02430168 For some reason, they did on each page a canonical to it's self... I wanted to add... It is impossible to add different descriptive texts due to the amount of products and to the rapidness they are sold (each product is unique - similar to the diamonds in the BlueNile example).0 -
Do you use your own Blog networks?
Do you use a network of sites you own for links to your clients in your seo efforts? I see so many seo companies doing this from such junk sites with all their clients in the blog roll, it seems totally crazy. It seems this stuff works do any of you do this if so how do you keep it white hat?
Intermediate & Advanced SEO | | DavidKonigsberg0 -
Subdomain v. subdirectory v. other domain for blogs
I have a good amount of content on our main domain ( http://m00.biz/w4Ljfr ) let's say for discussion it's doctors.com and as you can see, much of it is in subdirectories. Traditionally this was the approach. Now I have some other content on subdomains but it's primarily directories and databases. Now I see that Google is giving subdomains their own SER as if they are a separate site and competitors are locking in the top few results merely by having their content on subdomains. Now I have an opportunity of doing two things: 1. Current content: moving all the content of the past few years on their own subdomain (forum, blog), and I'll be moving forum software anyways. Not sure about our own guide, which has been up there for a while. 2. New content: putting up some new blogs/magazines such as "Doctor's Handbook." Let's say that is a common phrase. I can choose between the following: (a) www.doctors.com/handbook/ (b) handbook.doctors.com/ (c) www.doctorshandbook.com I've got a bit of a quandary here, not sure of the best course of action and am curious to hear from many of you who have handled situations like this before.
Intermediate & Advanced SEO | | attorney0