Bold just the primary keyword or primary and secondary
-
Hello!
Advice is much appreciated.
I'm targeting two keywords, primary and secondary. Should i bold just the primary keyword or primary and secondary? The same for the alt tag and URL. Should i include just the primary keyword or primary and secondary?
Thank you.
Shane
-
I bold keywords as a way of emphasizing particular words or indicators. If I am trying to provide some detailed instructions or help and advice I will bold a section so the reader knows this is a very important part of the process.
Everyone has different perceptions on the use of bold in text but if it actually helps the reader then it will also help the SEO part.
I agree obvious bolding of text is so old skool and so obvious at times.
Be authentic .
-
I agree Egol.
On page optimization should flow naturaly. You can give it a gentle nudge, but if you have to to force it, your proabably doing it wrong.
-
Bolding keywords is an outdated SEO technique that only makes it looks as if you're trying to over-optimize your content. Don't spend time worrying about things like bolded or italicized keywords, instead use that time towards creating great content that people will want to link to.
-
Here is what I do... I'm not saying it is the best way... just sharing.
I don't bold anything unless the context of the content commands it. I think that SEO bolding puts a bad odor on my content.
My alt tags contain words that precisely describe the image.... and if you have done a good job of sourcing your images that usually produces keywords in the alt tags.
I try not to let the nuances of SEO drive the way I run my websites... I am not saying that I ignore SEO - I don't. ... just saying that I try not to do things that make my visitors wonder... "Why is this bold?"
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ideal number of keywords for a text
Hi there! I am trying to figure out what the ideal number of my queries per copy (400 words) would be. My queries are: lg dryer repair (volume search: 851-1k)
On-Page Optimization | | kirupa
lg washer repair (volume search: 851-1k)
lg appliance repair (volume search: 851-1k)
lg repair service (volume search: 501-850)
lg washing machine repair (volume search: 501-850)
lg dishwasher repair (volume search: 201-500)
lg appliance repair (volume search: 851-1k) How many times do you think I might use each of those quires? Is there any algorithm to figure that out? I would appreciate very much any thought you could share with me.0 -
Why my keyword rank fell down while I didn't do anything wrong?
Hi! I just got ranking results for the past week, and I am a little bit confused about what I saw. Two weeks ago, I optimized one of my website's page for the keyword "viking appliance repair in Los Angeles" (was #43 before), and one week later I found it on the second page of Google (ranked #21). I continued working on other pages thinking that all I need to do for "viking appliance repair in Los Angeles" to get it ranked even higher is to gain high quality inbound links. But for some reason updated ranking results I got today show this keyword fell down and now ranked #51. Could you please tell me why that might happened? What affected this keyword performance while I didn't do anything with it in between that much?
On-Page Optimization | | kirupa0 -
Should I optimize my home-page or a sub-page for my most important keyword
Quick question: When choosing the most important keyword set that I would like to rank for, would I be better off optimizing my homepage, or a sub page for this keyword. My thinking goes as follows: The homepage (IE www.mysite.com) naturally has more backlinks and thus a better Google Page Rank. However, there are certain things I could do to a subpage (IE www.mysite.com/green-widgets-los-angeles ) that I wouldn't want to do to the homepage, which might be more "optimal" overall. Option C, I suppose, would be to optimize both the homepage, and a single sub-page, which is seeming like a pretty good solution, but I have been told that having multiple pages optimized for the same keywords might "confuse" search engines. Would love any insight on this!
On-Page Optimization | | Jacob_A2 -
Designing path structure - readability or keyword density
We are looking at redesigning our URL structure to accommodate our expansion. This gives us a chance to change the path, but we have found conflicting advice on readability vs. keyword density. These are our three options. mywebsite.com/s/birmingham/restaurants (Keep it short so that the keywords dominate the path) or mywebsite.com/search/birmingham/restaurants (Accurately describe the content on the page) or mywebsite.com/top/birmingham/restaurants (Be a bit spammy and include a word often associated with our inbound searches) Does anyone have any experience on what works best?
On-Page Optimization | | HireSpace0 -
The seomoz on page keyword analysis tool is not showing title or keyword in document
the SEOMOZ onpage analysis tool is not not showing title or keyword for any page in one of my sites. It says there are no title elements on my page and there are, i checked the source code myself and they are there and correct. my title and keywords are in there and show up fine in firefox and internet explorer even after i refresh them. why would this tool show them as missing in one of my sites but not others? I'm worried that google's spider might not see them if the on page analyzer doesn't see them and my rankings might drop. they showed up the other day in the seomoz on page analyzer just fine and i haven't changed anything. Thanks mozzers!
On-Page Optimization | | Ron100 -
The need of two-keyword optimization in the same page
Hi there! Due to the business model of my company I have to optimize two keywords in one page. I just asked about this question before and someone told me thant as long as they refer to the same concept and have almost the same "meaning", it is possible. The problem is how to face it up. I mean, there's one H1 label, one title, etc....and what's the "policy" of key distribution in the content in order to priorice these keywords? What you guys recommend? many thanks
On-Page Optimization | | juanmiguelcr0 -
Catergory keyword word in every post title
Will i get slapped by Google if i use the following post titles in my wordpress blog Category keyword : name of post
On-Page Optimization | | umkhy0 -
Avoiding keyword stuffing and self cannibalization
Hi, I am creating an e-commerce website and will obviously have a number of category pages i.e. T-Shirts. Each category then has a number of products with the word t-shirt mentioned in the name i.e. red t-shirt, blue t-shirt. Now obviously I would like to search engine the category page with the keyword t-shirt but how do I go about avoiding keyword stuffing as well as self-cannibalization?
On-Page Optimization | | PIXUS0