Broad Match and Exact Match
-
Using the keyword tool Ive noticed theres Exact match and Broad Match , Exact match is always way less . Is exact match only when a person puts the keyword in quotes? or is that the number of times when a person puts in the exact keyword. ? I see that google adwords only puts the broadmatch.
-
Correct but keep in mind that seo does effect longtail words you arent going after as well.
-
thats what I thought but then if I target a keyword for SEO , my site will be only ranked for the exact match and not for the broad ?
-
If you are doing keyword research per specific keywords and phrases... use exact match. This is the exact number of searches for exactly what you type in. I only use broad match when doing research on a general industry to get an idea about search volumes. If you want to do it right, use exact match, and type in all of the variations (plural (s), non-plural) etc. Log out of Google AdWords, and go here and do your keyword research: https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.none
Best of luck!
-Josh
-
Ressler Motors is correct
****4 keyword types exist in adwords - broad, broad modified, phrase and exact
-Exact is when you only show your ads to people who type in the exact words
-phrase is when you show your ad to any search term that has the keyword phrase in it - even if extra words are before or after the keyword
Broad , phrase and exact can be seen in the tool on the left side after you do a search.
-
It's when someone searches for that exact phrase. You can change your Google Adwords to exact on the left side of the page.
Exact = Blue Widgets
Broad = My Blue Widgets are Crazy Awesome
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google do keyword matching when deciding whether to rank a page?
Hi, another newbie question on keyword research and selection (can't find any information on-line with this low level of detail)... If I've decided that my primary keyword for a given product page is the product name, something like 'AquaPower wet and dry cordless vacuum cleaner', can I assume that it isn't worth additionally optimising the page for 'cordless vacuum' as this has a phrase match in the primary keyword? Is it still worth additionally optimising for 'wet and dray vacuum' which has a broad match within the primary keyword or is Google bright enough to drop the intervening word 'cordless' when deciding whether to rank my page? Thanks for any guidance on this.
Keyword Research | | Alli70 -
Exact match keyword phrases, are they still really important to search engines?
This has been bugging me for a while now and I'd like to know what you guys think. I often find what I can only described as 'oddities' in our rankings for certain search terms. For example, we might rank top 5 for 'A5 week view diary' and then second page for 'Week view diaries A5'. (Not an actual example, I just find stuff like this all the time across our various pages) They are basically the same query, so I don't understand why so often there is such a discrepancy. I can only put this down to exact match keyword phrase still being an important ranking factor. What do you guys think? Are exact match phrases still an important part of the SERP results? Thank you. Isaac.
Keyword Research | | isaac6630 -
What do you consider a good Global Exact Match for a key word?
The following article implies that 2,400 isn’t bad……Quote from second to last paragraph of #2: “The real problem comes when you choose to target a keyword like 'ladies leather handbags' which has a broad match search volume of 2,400 but an exact match search volume of only 260” http://www.seomoz.org/blog/6-keyword-research-mistakes-you-might-be-making I like to keep mine under 50% competitive. For one site which is in high competition market (as far I can see) has SEO irrelevant brand name domain, a primary key word at 51% with 2900 Global EM for page name with a secondary keyword at 44% and 590 GEM. Another site with primary domain and keyword at 50% and 1000 GEM with other keywords between 40% and 50% and GEM’s of 1300 (also a page title), 1900 (also page title), 1000 (also a page title), 2400, 5400, 14800 (niche I might work on later), 1000, 1900, 4400, 3600, 5400, 1600, 3600 (also a page title), 1300, 1000, 2900, 1300. SEO won’t be my only approach but within my competitive capability I think that’s the best I can get. So, wondering what your thoughts where on a good Global Exact Match?
Keyword Research | | Zoolander0 -
What do broad match keywords represent?
Exact match is perfectly easy for me to get my head around - broad match, not so much! Take the phrase, "removing blueberry stains." Is the broad match data for this that I'm seeing in the Google keyword tool for searches that involve any of these particular words, in any phrase, in any order - just so long as they're all there? Any help with this concept would be much appreciated.
Keyword Research | | ZakGottlieb710 -
Niche Research: Broad Match V.S. Exact Match
Hey SeoMozzers, Do you guys use broad match or exact match to gauge whether or not there's enough volume to be worth your time? Take the freelancing niche for example. These are the results for broad match: <a class="aw-ti-resultsPanel-details">how to be a freelance writer [2,740,000]</a> how to freelance [165,000] In exact match however: <a class="aw-ti-resultsPanel-details">how to become a freelance writer [1,000]</a> how to freelance [480] In this niche in particular, there's not really any keyword that gets more than 20,000 exact match searches a month. However, the broad level keywords have more than 2 million searches. Here's my thinking: Instead of targeting highly specific terms to optimize for, I'm just going to optimize for broad terms and aim to capture the long tail. It seems there's a lot of people searching for things, but they're all spread out across different keywords. So my instinct is to go with the broad match results, assume there's enough traffic to support a profitable website and ignore the low exact match results. Your thoughts ... ?
Keyword Research | | DerekP0 -
Does google exact match domain name bonus work if the keywords are reversed?
For example, we all know that there is a ranking boost to having a domain name: http://bluewidgets.com when someone searches for "blue widgets". But would the domain name http://widgetsblue.com also get a bonus in the serp for "blue widgets" ?
Keyword Research | | adriandg0 -
Do you use broad match or exact match on Adwords Keyword Tool when doing keyword research?
I wasn't sure whether to classify this as a discussion or a question. I'd love "the right answer" but I'm not sure if we're going to get one... Let's try. When you use the Adwords Keyword Tool for doing keyword research, do you use the numbers from "broad match" or "exact match" when comparing relative search volume of keywords? (And yes, I know the numbers need to be taken with a grain of salt, but when it comes down to it, you're using the numbers to compare and come to conclusions regarding the best keyword to use - so which match type gives you the data you're looking for?) To be a little more specific - when you select "exact match" for, let's say the keyword "baking supplies", is that telling you how many people searched for that phrase within quotes <"baking supplies">, or how many people searched for only <baking supplies="">, as opposed to that word within a phrase <baking supplies="" stores="">or with the words reversed <supplies baking="">?</supplies></baking></baking> Based on some keyword research we had done a year ago where any phrase reversals like <water bottles="">and <bottles water="">were coming out with the exact same numbers, even when it wasn't so intuitive that there would be the same search volume, we came to the conclusion - with the tentative suggestion of the SEOMoz staff on the old Q & A - that broad match would include all instances of the keywords in reverse order, so if you wanted to know how many people were searching for <water bottles="">only, you needed to use exact match. </water></bottles></water> That's what we did for about a year (I also think I saw Rand mention that somewhere in a presentation slide recently, although I could be mistaken and I don't recall exactly where it was to check it up) and then based on a recent forum discussion I had where someone was questioning that premise, I did another check with two KW reversals and while <water bottles="">and <bottles water="">still give the same number, <baking supplies="">and <supplies baking="">do not. </supplies></baking></bottles></water> So I'm left with a big question here as to what the best policy is. Google Adwords Help is very vague on what the match type means in the tool (it seems to be talking about only your settings for your campaigns). So - any input after this long saga? Thanks!
Keyword Research | | debi_zyx0