Hierachy in a Title Tag Needed?
-
When coding the title tags of a website, is it important to note the hierarchy of the website so the search engine can find that page? So, for example, the title tag would be, for a subcategory:
Webpage Subcategory>Category>Website name
Does this help the search engine rankings at all? Or can the search engines figure out the hierarchy by reading a sitemap or the HTML readable navigation? Then you could focus on the descriptive keywords of the subcategory page for the title tag.
Also, should you always include the site name in the title tag?
-
My pleasure !!
Cheers. -
Thanks Rob!!
-
My testing has not shown any improvements with regards to this effort - BUT you could try it, and share the results with the rest of us!
Best practice for SEO TITLES is something like:
Optimal Format
Primary Keyword - Secondary Keyword | Brand Name
or
Brand Name | Primary Keyword and Secondary KeywordSee this article on from the Moz team and a pretty good read too!
http://www.seomoz.org/learn-seo/title-tag or
http://www.seomoz.org/beginners-guide-to-seo
Cheers! Rob
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Need advice on overcoming a Google penalty
Here is the situation. Our website for our primary product (www.thetablift.com) has received a penalty by Google. Not long ago we had excellent rankings; (1st page) for some of our primary keywords, like "tablet stand". Now we are not in the index at all. Here is what happened (or at least what seems to have happened in my non-SEO opinion). Around October 2016, we had the "bright" idea to try and emulate a campaign that Eat 24 did, utilizing inexpensive traffic from advertisements on porn websites. The idea was a play on a joke we often hear about our product being perfect for certain activities where one needs to free one's hands while watching a screen. Of course this is not how we market our product (it is a best selling mainstream product), but we wanted to see if we could emulate the success of another mainstream brand that utilized this kind of non-mainstream advertising. The immediate result was a whole lot of traffic, but obviously the wrong kind, as it did not convert. So we pulled the plug after about 3 days. Flash forward several months later and we not only lost our great SEO rankings, but we were removed from Google's index entirely. I assume the reason for this is that somehow the website got dinged for being somehow related to porn. But of course it has nothing to do with that. So the question is: how do we go about getting un-penalized by Google? We had build up some solid SEO over the previous couple of years, and I'd like to get back to where we were, if possible. Oh, and this may or may not be relevant, but we also switched from www.tablift.com to www.thetablift.com a few months before we did this campaign. However, we used permanent redirects and did a textbook changeover, so I don't think that had any bearing. But I can't be sure. What are the steps to reverse this damage, if any? Thanks!
Intermediate & Advanced SEO | | csblev0 -
H3 Tags - Should I Link to my content Articles- ? And do I have to many H3 tags/ Links as it is ?
Hello All, On my ecommerce landing pages, I currently have links to my products as H3 Tags. I also have useful guides displayed on the page with links useful articles we have written (they currently go to my news section). I am wondering if I should put those article links as additional H3 tags as well for added seo benefit or do I have to many tags as it is ?. A link to my Landing Page I am talking about is - http://goo.gl/h838RW Screenshot of my h1-h6 tags - http://imgur.com/hLtX0n7 I enclose screenshot my guides and also of my H1-H6 tags. Any advice would be greatly appreciated. thanks Peter
Intermediate & Advanced SEO | | PeteC120 -
Canonical tag + HREFLANG vs NOINDEX: Redundant?
Hi, We launched our new site back in Sept 2013 and to control indexation and traffic, etc we only allowed the search engines to index single dimension pages such as just category, brand or collection but never both like category + brand, brand + collection or collection + catergory We are now opening indexing to double faceted page like category + brand and the new tag structure would be: For any other facet we're including a "noindex, follow" meta tag. 1. My question is if we're including a "noindex, follow" tag to select pages do we need to include a canonical or hreflang tag afterall? Should we include it either way for when we want to remove the "noindex"? 2. Is the x-default redundant? Thanks for any input. Cheers WMCA
Intermediate & Advanced SEO | | WMCA0 -
Need onpage site audit and seo
i have a pretty old ecommerce website for home decor products. It has been experiencing some rank loss in the past year. No manual penalty but algo rank losses. I need someone to fix seo related issues on my site. It runs on magento with multistore configuration. please reply if you can offer any help nick
Intermediate & Advanced SEO | | orion680 -
How to title my products?
Hi, really struggling with product titles. Or should I say keeping staff writing out titles. If I sell a Coat. I would like the product titled like: Armani Jeans Coat Green but staff are doing it like Armani Jeans Fur Hooded Coat Green. Now I think this effects our SEO efforts as how likely are people to search for the Fur Hooded coat part? Yes we might hit the numbers of the small search but is it really worth it? Would it not be best put this Fur Hooded part in the short description and long description? I am trying to make my SEO titles and meta descriptions consistant for 1 product. But find it hard writing out Fur Hooded in the Meta Title when I know numbers will be minimal? The SEO titles or the product titles are effectively links on the website for each product. So hold more weight and the product titles act as the H1 titles on the product page itself. Surely we would be best using Armani Jeans Coat Green rather than such a long, obscure title that will gain very little search? Whats best way to approach this issue? As we can have products titled like: Creative Recreation Kaplan Patent Leather/Snake Trainers Charcoal. Which to me is too long, too obscure. Surely the extra detail should go in Short Description which is visible on the catelog page and keep the product titles shorted and more to the point, eg Creative Recreation Kaplan Trainers Snake Charcoal? All this Patent Leather/ business seems pointless to me? Any ideas?
Intermediate & Advanced SEO | | YNWA0 -
Duplicate Page Content / Titles Help
Hi guys, My SEOmoz crawl diagnostics throw up thousands of Dup Page Content / Title errors which are mostly from the forum attached to my website. In-particular it's the forum user's profiles that are causing the issue, below is a sample of the URLs that are being penalised: http://www.mywebsite.com/subfolder/myforum/pop_profile.asp?mode=display&id=1308 I thought that by adding - http://www.mywebsite.com/subfolder/myforum/pop_profile.asp to my robots.txt file under 'Ignore' would cause the bots to overlook the thousands of profile pages but the latest SEOmoz crawl still picks them up. My question is, how can I get the bots to ignore these profile pages (they don't contain any useful content) and how much will this be affecting my rankings (bearing in mind I have thousands of errors for dup content and dup page titles). Thanks guys Gareth
Intermediate & Advanced SEO | | gaz33420 -
Need help in Title tags
Hi I have word press site and it has 24 pages and the main keywords is Stairlifts there are various kind and type of stairlifts and all the 24 page has the title tag stairslifts , i have tried to make each unique but i cannot avoid using the keyword stairslift. Will that have a negative impact if my main keyword is stairlifts. My target page for stairlifts is the home page. Any suggestions please Many thanks
Intermediate & Advanced SEO | | conversiontactics0 -
Am I keyword stuffing my titles?
I run a site where I answer questions. As I answer each question I choose a title for the page. I have been trying to get good keywords in my titles, but now I am wondering if I have been keyword stuffing them and perhaps I should be more succinct. So, let's say I had a question about a sore back. Here would be the title tag I would use: Why is my back sore? I have spinal pain and need relief and help. | My Main Keyword That's a fictitious example, but the idea is that I would be trying to get the keywords "back", "sore", "spinal", "pain", "relief" "help" and my main website keyword into the title. As I'm writing this I'm seeing the folly in this. I think it would likely be much better to simply have a title of Why is my back sore? So, I have three questions: 1. Is it better to have a succinct title targeting one keyword/keyword phrase than to get lots of keywords in my title? 2. Should I be putting my main keyword after each of my title? Shortly after doing this on 1700+ pages I was #1 for my main keyword. But, I was also doing other things as well to boost my presence for this keyword. 3. If I decide to do more succinct titles, how would you suggest I go about running a test to see which is better? Looking forward to your responses! Thanks!
Intermediate & Advanced SEO | | MarieHaynes0