What if it is a domain name
-
The suggestion is that my keyword food truck be in the URL of gourmetstreets.com. But what if my URL which is the domain name of the site does not contain the keyword?
I cannot change the domain name, can or should I?
Thanks
-
Good responses
Having a look at your site.. another option you could look at is to create a "food-truck-franchise" landing page, i.e.: http://gourmetstreets.com/food-truck-franchise (with content targetted to food truck fanchises & links to each different franchise type)
And have all the franchise pages site in a folder beneath:
- http://gourmetstreets.com/food-truck-franchise/american
- http://gourmetstreets.com/food-truck-franchise/chillipeppers
- http://gourmetstreets.com/food-truck-franchise/deli-cuisine
From that "parent" page you could create a whole heap of knowledge base articles:
-
Excellent response by Andrew. I would add that you should also create specif pages on your site for some of your long-tail keywords and include those keywords in your URL.
Example: www.gourmetstreets.com/food-truck-franchise-oppertunities/
or like the one you already have http://gourmetstreets.com/how-to-start-a-food-truck-franchise/
-
HI Richard,
While it is commonly regarded that a keyword loaded URL is a ranking signal and beneficial to rankings, you would really want your full keyword target 'food truck franchise' in the URL to get the full benefit you are referring to.
That said, Google is placing stronger focus on 'brands', and the leading SEO's feel keyword loaded domains will hold less value over the coming months/years.
Looking at your website, 'Food truck' on its own is quite generic and will generate a lot of irrelevant traffic even if you did rank well with it. I would focus your efforts on 'offsite' SEO and link building related to people looking for franchise/new business opportunities via blogs, guest posting, local business forums, startup/entrepreneurial forums etc etc for your 'food truck/business franchise' related keywords.
Hope that helps.
Cheers,
Andrew
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz bar not working on https://www.fitness-china.com/gym-equipment-names-pictures-prices
Moz bar not working on our website about gym equipment names https://www.fitness-china.com/gym-equipment-names-pictures-prices How long fix it?
On-Page Optimization | | ahislop5740 -
How can I outrank a website whose brand is named specifically after a product / service (and mine is not!) ?
Hi everyone, I've been working hard on my on-page SEO lately so I can gain visibility for my website. The results have been great and I am now on top of the SERP for the services I propose. I think that my content is almost fully optimize and** I've respected all the best practices (both on-page and technical SEO)**. However, there is one problem I just can't deal with for I don't have the knowledge, hence this post. I'm pretty sure that this issue is quite common for SEO experts. Here the thing: I offer dental emergency services, which is my core business. I'm ranked 4th for that request in my area, which is good, but I'd like to rank 1st as** I have a better DA and content than the 3 websites outranking me**. Also, I'm the first result for any other related services such as "dental services" or "dentist". However, when it comes to the theme "dental emergency", I'm constantly outranked by the same 3 websites. I ran an audit on their website but **my content and technical SEO is way better **than theirs. I suppose that the only reason I'm behind them is because they used "dental emergency" in their **Brand name **and, therefore, in the Home page URL. Every time someone is looking up online for "dental emergency", these websites will be on top of the SERP as I think that Google is unable to know whether the users are specifically looking for their websites (aka Brand) or for "dental emergency" services. Here is an example of a competitor: https://www.urgencedentairedemontreal.com/ (urgence meaning emergency in French). His whole Brand name and URL have been built after the "dental emergency." service. On the contrary, **my Brand name does not mention "urgence". ** I see that as a trick that is confusing Google. The fact that my competitors named their Brand after a specific service I also offer is real pain for my SEO. I also think it's really unfair as I've put a lot of effort in designing a nice website with great UX and content. This is the kind of practice that should be penalized in my opinion. Please, does anyone know any way to resolve this issue?
On-Page Optimization | | AlexTL0 -
Domain Redirection
hi all - question we seem to see people ranking better naturally when they have the seo term in their title. Say we were optimising for "red buses". Our company was called Diamond we are using Diamond.co and have a DA of 32 (Page Title Diamond Red Buses | Bla) Should we buy diamondredbuses.co.uk ? Is it best to continue on our domain and redirect? Or move domains? How much would it affect?
On-Page Optimization | | KellyDSD860 -
Naked domain redirection info
Hi Guys Been reading one or two posts about 'naked domains' v the 'www' derivative and was wondering... What is your opinion on this, is there a definitive benefit to your business in making the switch in terms of ranking? Apart from the Google released info, do you have any further recommended reading on this subject matter? Thanks in advance Daren
On-Page Optimization | | ITsoldSEO0 -
Duplicate blogs across different domains
Hi, I am running a blog for several English speaking websites ( e.g Australia, UK ) and I plan doing SEO for these websites. I want to know if it's a must changing all the blogs for these countries in order to avoid Duplicate Content ?
On-Page Optimization | | kiraftw0 -
How would you target alternative names for your product with the use of internal/landing pages?
Recently, there has been some new industry names that have emerged for the type of software we provide and we want to make sure that we rank for those terms (of course!). The 3 names combined are too long for a title tag and would look odd to incl all 3 in the homepage. Any suggestions (or examples) of how this could done without looking spammy? I also don't really know where to put this within our website. e.g. enterprise portal, enterprise information portal (EIP) or corporate portal Any suggestions would be most welcome
On-Page Optimization | | alexpeps0 -
How to optimize for a product by two names
So let us assume I am selling an item on my website and it comes in a large array of varieties. Let us also assume that this item is commonly referred to by two different names. (i.e. Cover & Case, Car & Automobile, Notepad & Notebook) Both of these names that are used, in regards to this product, have, for the sake of argument here, the exact same search volume. I want to make sure that I rank for both terms. In my Title Tags I am currently thinking about the following methodology to help that cause. "GE Motors Super Fast and Awesome Car / Automobile" "Ghostwriter Kids Notebook / Notepad" "Super Soft Pillow Cover / Case" Notice I have the space in between the words and the / but my question is if this is necessary or not? What is Google's policy on how they view that / ? Can I do this and still have Google see it as two different words? "GE Motors Super Fast and Awesome Car/Automobile" "Ghostwriter Kids Notebook/Notepad" "Super Soft Pillow Cover/Case" Apologies if this is a fairly basic question but cannot seem to find this information.
On-Page Optimization | | DRSearchEngOpt0
