How to optimize for a product by two names
-
So let us assume I am selling an item on my website and it comes in a large array of varieties. Let us also assume that this item is commonly referred to by two different names. (i.e. Cover & Case, Car & Automobile, Notepad & Notebook) Both of these names that are used, in regards to this product, have, for the sake of argument here, the exact same search volume.
I want to make sure that I rank for both terms. In my Title Tags I am currently thinking about the following methodology to help that cause.
"GE Motors Super Fast and Awesome Car / Automobile"
"Ghostwriter Kids Notebook / Notepad"
"Super Soft Pillow Cover / Case"
Notice I have the space in between the words and the / but my question is if this is necessary or not? What is Google's policy on how they view that / ?
Can I do this and still have Google see it as two different words?
"GE Motors Super Fast and Awesome Car/Automobile"
"Ghostwriter Kids Notebook/Notepad"
"Super Soft Pillow Cover/Case"
Apologies if this is a fairly basic question but cannot seem to find this information.
-
Hi Thomas
This is really a nice question. I found a nice post on Is Google’s Synonym Matching Increasing?.
Also there is a good post on More info about synonyms at Google by Matt Cutts on Jan 2010.
-
I would use the space for better readability. Even if Google disregards the / it's not going to replace it with a space so you would want that space there for separation of keywords.
-
My understanding is that it disregards punctuation altogether.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Brand name in title?
Hi all, I have noticed that a lot of companies put there brand/company name at the end of their page title. To me, that seems like a huge sacrifice of your limited 60 characters. Wouldn't it be better to use characters for words that people might actually be searching for?
On-Page Optimization | | RaoulWB0 -
Need to change permalink structure - need advice on these two options
I have a client with a robust Wordpress blog that ranks well for a number of high-volume terms. We are doing a site rebuild, and they are adamant they don't want to lose any SERP ranking. However, their permalink structure contains the date the post was published, i.e. https://www.company.com/blog/2018/10/28/blog-post-title The date inclusion is not ideal for obvious reasons, but also because it's creating 404 links when pre-scheduling with Hubspot. Option 1: Change the permalink structure for all posts, past and future, and implement 301 redirects The only reason I'm not outright doing this is because there will be some slippage in the rankings, given that redirects only pass on a percentage of juice. The client doesn't want any slippage. Option 2: Create a new instance of Wordpress in a new subdirectory and continue the blog from there This will mandate a new structure for the blog posts; now posts will be children of /industry-blog/ instead of /blog/, but the old posts will remain as they are under /blog/ (and with dates intact). But I don't know if this will cause some hierarchical confusion that will negatively impact both the old blog and the new blog. Any advice given is appreciated. Please feel free to correct me if I've gotten anything wrong, I've only been practicing SEO for a few years now.
On-Page Optimization | | Marce5210 -
Why don't all my pages have On Page Optimization Reports
Apologies if this question has been asked a million times, but I can't find it. I have 35 pages, yet only 5 of them have generated On Page Optimization Reports. I know I can create them manually, but wondered if I've done something incorrectly? Iain.
On-Page Optimization | | iainmoran0 -
Meta name and other data on home page
I am in the process of building a new website with wordpress to replace my static HTML site but cannot find out where to place my meta data such as meta name (google verification etc) on the home page. Using Yoast SEO plugin and all I can find is place for title and meta description. Anyone have any experience with this SEO problem? thanks
On-Page Optimization | | casper4340 -
How many keywords max can I optimize each page for?
I don't want to over optimize by doing 1 keyword per 1 page, but then if I do more, seomoz on-page tool report doesn't give an A grade for each keyword I optimize. I usually optimize for max 3 keywords that are very closely related, meaning they use the same words. Ex. dentist los angeles, los angeles dentist, dentist in los angeles Am I on the right track or what's your recommendation? Should I create different landing pages for each keyword?
On-Page Optimization | | sub90900 -
Domain Name and On-Page SEO
Where are the best places to put your Domain name in On-Page SEO? My domain name ends in .net so I would like to put it as many places as possible to brand the .net . On the analysis page I have found out that it is not a good idea to put it in the title page...but that is what the SEO guy I hired told me to do. Thanks, Utah Tiger
On-Page Optimization | | Boodreaux0 -
5 websites, 1 root domain name: good or bad?
Hi guys, I'm new here, so this might be a basic question to the experts here! So here is my situation: I have 1 "umbrella" website (root domain name) that contains 4 different websites, for a total of 5 different websites. They are related, but we needed to brand each website differently to fit each strategy. Q: I have 23 domain names.. this means I have 23 sub-domain names?
On-Page Optimization | | Jacky_C
Q: Is this practice good or bad for my SEO?
Q: should I analyze each domain name/SD? Here are my 5 websites
RD: furisgreen.com
SD1: furcouncil.com
SD2: furfashions.com
SD3: naffem.com
SD4: beautifullycanadian.com Thank you for your help!!0 -
Question regarding two versions of a page (redirect)
At one point in my SEO journey I had noticed some duplicate issues going on in Google webmaster tools (I could have been reading it wrong.) It looked like WMT was saying I had 2 versions of some of pages...it looked like pages that ended in a '/' ranking differently than pages that have no slash at the end. So I downloaded the redirect plugin and redirected many non / pages to the page that end with the "/". This was probably a mistake. but I'm trying to clean all of that up. (I'm also noticing that SEOMoz tools tells me my site has many, many redirected url's. I'm not sure why. I was looking at http://www.opensiteexplorer.org/pages?site=noahsdad.com%2F this morning at my top pages and it shows 2 versions (one being redirected) of the page about my son who was born with Down syndrome. (Noahsdad.com/story and Noahsdad.com/story/) I don't know if I've built rankings for those pages separately and it would now hurt me if I did away with the redirect. I'm not sure why I did the redirects (I must have read something online somewhere.) I'm wondering if someone wouldn't mind looking at the report and letting me know what the best way to 'clean' this stuff up...Should I go into the redirect software and delete all of the redirects where the non / page is being redirected to the / page? Thanks.
On-Page Optimization | | NoahsDad0