Is Yahoo Directory worth the money?

[leighw]

Our listing is up for renewal in Yahoo Directory.  Is there a way to measure the impact the listing had  vs. the year before without the listing beyond direct referrals?

Thanks!

[activitysuper]

How much is the link for the year again, from what I can remember about $299.

I think the $299 is better spent else where, if it costs you $20 for a article to be written I would produce 15 articles and either put them on your website or use them for guest blogging, I think this will give you a better return SEO wise then a Yahoo listing.

Like Rob said though, if your a large company with a big marketing budget, there is probably 4-5 directories they would signup with and just repeat the subscription year on year.

[RobertFisher]

The Yahoo directory is still a good link. The question of value can only be answered by you. Do you have a site with a lot of links to it that are strong? Did your PA/DA improve with that and did you measure other links that were added over time? (This in my estimation would be the only way to determine even a quality guess).

For me, some sites - clients who are new with reasonable spend available, clients who really need all they can get, etc. it is a good spend. For smaller local without highly competitive areas, those with history (2 plus years), strong locally, i do not see the point in it as there are good ways to optimize them without the spend.

Best