Minimum text per product page
-
I have an ecommerce site with thousands of product pages. I am using the product details provided by the manufacturer (as with most other sites selling the same products).
I have 3 questions:
-
If I want to set my pages apart with product descriptions, what it s the minimum amount of text I can add to make them unique?
-
The content will be from an offshore company, so it will likely not be of the best quality. Can Google determine the quality of text and evaluate it differently?
-
I have also added product reviews to the site. Are there any other methods to make the product pages more unique or SEO friendly?
-
-
I tried job boards for other jobs (other than writing) an didn't have much luck. I should try again!
Thanks for the advice.
-
Just a thought on your content writers. Are there any universities by you?
We have had great success reaching out to local university job boards and even craigslist looking to hire student writers. The quality is great and we can get quality writing (for general content like product descriptions) for as little as $0.03/word. The best part is they are local, american born english speaking, and eager for more work!
-
Thanks for the response. I am going for around 150 words per description.
The content writers are checking the submitted text against copyscape. That should be enough to confirm uniqueness, right?
I would love to have longer better written copy, but with thousands of products, I just can't afford that.
-
1) If I want to set my pages apart with product descriptions, what it s the minimum amount of text I can add to make them unique?
It is great that you are going after unique content. The more text you can provide for a product the better. Sometimes that text can be easily obtained by writing about the product specifications.
As far as a minimum... I would like to have at least fifty words... but I have taken fifty word descriptions and changed them to 500 word descriptions and the result was... 1) rankings increase... 2) lots more traffic from long-tail keywords.
So, writing the extra words might be a great investment.
2) The content will be from an offshore company, so it will likely not be of the best quality. Can Google determine the quality of text and evaluate it differently?
I work on the assumption that Google can spot misspellings and bad grammar; also that google can determine reading level.
If you are getting offshore writing there is a good chance that you will get content copied from another website or content that is spun from another website. Be careful.
3) I have also added product reviews to the site. Are there any other methods to make the product pages more unique or SEO friendly?
Hard work! As mentioned above, get the product manual and there might be lots of easy writing that can be produced after becoming familiar. Also adding dimensions, weights, speeds, etc. can put lots of words on your pages that will pull traffic.
======================
One more thing... you use the words "SEO friendly".... those make me smile because "SEO friendly" and "SEO effective" are two very different things. You want SEO effective.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pages Not Getting Indexed
Hey there I have a website with pretty much 3-4 pages. All of them had a canonical pointing to one page and the same content ( which happened by mistake ) I removed the canonical URL and added one pointing to its page. Also, I added the original content that was supposed to be there to begin with. It's been weeks but those pages are not getting indexed on the SERPS while the one that they use to point with the canonical does.
Technical SEO | | AngelosS0 -
Canonical for duplicate pages in ecommerce site and the product out of stock
I’m an SEO for an ecommerce site that sells shoes I have duplicate pages for different colors of the same product (unique URL for each color), Conventionally I have added canonical tags for each page, which direct to a specific product URL My question is what happens when a product which the googlbot is direct to, is out of stock but is still listed in the canonical tag ?
Technical SEO | | shoesonline0 -
What should I do about not found pages?
I took over a site that had been hacked. A bunch of pages were created that said domain.com/cms/viagra. The pages are gone but they still show in webmaster tools as not being found, which is what I want. However, should I do anything besides leaving them as 404?
Technical SEO | | EcommerceSite0 -
Unavoidable duplicate page
Hi, I have an issue where I need to duplicate content on a new site that I am launching. Visitors to the site need to think that product x is part of two different services. e.g. domain.com/service1/product-x domain.com/service2/product-x Re-writing content for product x for each service section is not an option but possibly I could get over that only one product-x page is indexed by search engines. What's the best way to do this? Any advice would be appreciated. Thanks, Stuart
Technical SEO | | Stuart260 -
How do I fix issue regarding near duplicate pages on website associated to city OR local pages?
I am working on one e-commerce website where we have added 300+ pages to target different local cities in USA. We have added quite different paragraphs on 100+ pages to remove internal duplicate issue and save our website from Panda penalty. You can visit following page to know more about it. And, We have added unique paragraphs on few pages. But, I have big concerns with other elements which are available on page like Banner Gallery, Front Banner, Tool and few other attributes which are commonly available on each pages exclude 4 to 5 sentence paragraph. I have compiled one XML sitemap with all local pages and submitted to Google webmaster tools since 1st June 2013. But, I can see only 1 indexed page by Google on Google webmaster tools. http://www.bannerbuzz.com/local http://www.bannerbuzz.com/local/US/Alabama/Vinyl-Banners http://www.bannerbuzz.com/local/MO/Kansas-City/Vinyl-Banners and so on... Can anyone suggest me best solution for it?
Technical SEO | | CommercePundit0 -
How can I change the page title "two" (artigos/page/2.html) in each category ?
I have some categories and photo galleries that have more than one page (i.e.: http://www.buffetdomicilio.com/category/artigos and http://www.buffetdomicilio.com/category/artigos/page/2). I think that I must change the tittle and description, but I don't how. I would like to know how can I change the title of each of them without stay with duplicate title and description. Thank you! ahcAORR.jpg
Technical SEO | | otimizador20130 -
301 lots of old pages to home page
Will it hurt me if i redirect a few hundred old pages to my home page? I currently have a mess on my hands with many 404's showing up after moving my site to a new ecommerce server. We have been at the new server for 2 years but still have 337 404s showing up in google webmaster tools. I don't think it would affect users as very few people woudl find those old links but I don't want to mess with google. Also, how much are those 404s hurting my rank?
Technical SEO | | bhsiao1 -
On Page 301 redirect for html pages
For php pages youve got Header( "HTTP/1.1 301 Moved Permanently" );
Technical SEO | | shupester
Header( "Location: http://www.example.com" );
?> Is there anything for html pages? Other then Or is placing this code redirect 301 /old/old.htm http://www.you.com/new.php in the .htaccess the only way to properly 301 redirect html pages? Thanks!0