Anchor Text vs Rankings!
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Let's say I have a page about houses for sale (which has the biggest number of search queries/month). I want to rank with that page for another variations like house for sale, and house sale.
Now, if i build links only with anchor text **houses for sale **(presuming that Google is OK with that) and i will take top 3 for that KW, i will rank very high too for the other two combinations of words? Or Google treats different plural vs singular and the stop word for.
This is an example based on site for one client of mine. His site is about Hotels in Mamaia (hoteluri in mamaia in romanian) and i build links with anchor text hoteluri in mamaia. For this KW i took pos 4 but for hoteluri mamaia i am on page 9 from Google.ro. These two combinations of words are 90% the same in my language. For you to know hoteluri mamaia has bigger numeber of search queries/month (6 600 vs 260).
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The same holds true for order of keywords as for plural and varients. You will rank for all, but highest for the actual.
Image the text in a website "you can phone mobile mechanics day and night" and on another website "mobile phone deals" should they rank as high for each phrase? no, i dont think they should
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The same thing is if i get links with kw1 kw2 and i rank high for this combination, but when i search kw2 kw1 it's not the same thing (the rankings are very low compared to optimized anchor text). I think it should be the same thing because there are the same words but in other order.
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Add the variations (house for sale, house sale) as well on your page that has been optimized for houses for sale if possible. It will improve relevance.
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If you optimize for houses for sale, then you will rank for homes for sale also, but you will rank for higher for houses for sale. Best to try and mix up your link text
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