Digging Into Traffic Data
-
I'm looking or keywords that I may have failed to target. It would seem that the traffic data SEO MOZ provides could be a source for that.
I thought I'd look at: URLs Receiving Entrances Via Search and URLs Receiving Entrances Via Search but I can only find the top 10 results or each. I already know my most popular keywords, I need to find ones that are not getting as much traffic as they could.
Is there a way to dig down deeper into this? I'm having trouble finding the value in this information for the top 10. What am I missing?
Thanks!
-
Thanks, I also use Statcounter and have been using that by just browsing the list. Wanted to make sure I wasn't missing something here. Hmmm, I need to upload a picture too.
-
Hi Rusty,
Great question. Those traffic reports - URLs Receiving Entrances Via Search - are taken directly from your Google Analytic account. So the best place to see more is Google Analytics.
Here's the best way to do this:
1. Under Advanced Segments, choose "Non-paid Search Traffic" Hit Apply.
2. Under reports, choose Content > Site Content > Landing Pages
This gives you the basic report that shows up in SEOmoz. For even greater detail do this:
3. Under "Secondary Dimensions" from the drop down select "Traffic Sources" and "Keywords"
This will tell you not only your top organic landing pages, but the exact keywords sending traffic to those pages.
-
Here is what I like to do:
On Google Analytics go to Traffic Sources --> Sources --> Search --> Organic. On the bottom right of that report, change "show rows" to a larger number.
This will give you the long tail search results that you are starting to snag. Grab a few key phrases that look enticing to you.
Next, run those through Scroogle.org --> Scroogle Scraper. It looks spammy, but I have used it over a year with no problem.
Scroogle will return Google results with no personalized or history enabled. With the latest update, this is huge. If you find you are not ranking very high and still getting a bit of traffic, you can get a back link or two for an easy boost.
Half the time, I see success just from a couple text links from my other posts (deep linking).
Hope I didn't confuse!
Jared
-
Hi Rusty,
Usually when I am seeking for the entrance keywords I am checking on Google Analytics. It gives me a better retrospective. But that doesn't mean you cannot do that with seoMoz.
Still on GA sometimes I have found some quite interesting data to work with.
Istvan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Potential traffic
Hi! I am curious what is the Moz equivalent of "potential traffic" metric in Ahrefs? Is there any keyword metric I can check in Moz to receive data on potential traffic rather than only volume? Thanks in advance!
Keyword Research | | Siir0 -
Which keywords are sending traffic to my site?
I want to know Which keywords are sending traffic to my site? What type of strategies behind this ?
Keyword Research | | surabhi60 -
How would you optimise a site for close variations of a keyword, such as [data capture + application/app/software/technology/tool/solution]
Hey all, We're a data capture app looking to optimise our site: akkroo.com. There are lots of industry-specific & use-case-based content pages we can create, but how should we optimise our site to capture traffic for keywords that could (almost) be classified as synonyms? Particularly, I'm thinking keywords such as: data capture app data capture application data capture software data capture tool data capture tools data capture technology etc. My industry-specific pages will all have completely unique content, but I'm struggling to work out how I should architecture pages that target keywords that are almost identical, such as the list above. The content on these pages would technically be 'unique', but each page would be very similar to one another. And how would we link to these pages internally? I can't really see it adding to the user experience, but I can't see how I can target all of these keywords without having individual pages for each... Thanks in advance for any help that can be shared; appreciate it! Brian
Keyword Research | | brandrsn0 -
Google keyword tool no data for a KW- what to assume in this case?
There are cases when google keyword tool shows just a dash - means no data available and google suggest just use global volume instead. But what if we want to know only local search volume? what should we assume in this case? Does that mean local volume is 0 or it can still be respectable volume & its just Google couldn't find data ?
Keyword Research | | Personnel_Concept0 -
Local search data
Is there a good reliable tool for getting search volume for local keywords. The adwords keyword tool is nice but I am wanting to know which cities get which portion of the local traffic they present.
Keyword Research | | webfeatseo0 -
High AdWords Cost with Low Traffic
I'm seeing a lot of keywords with very little traffic but high, sometimes very high cost per click in AdWords. Can someone explain to me why this is common? I'm researching buying keywords. With the low traffic they seem like little value but when I see people $20 a click it seems like high converting and thus maybe worth going after. But the high cost is just not making any sense to me for many of these keywords. Thanks.
Keyword Research | | RustyF0 -
Is there anyway to view the Keyword Ranking Report with the Google traffic estimator stats?
The Keyword Ranking Report currently shows site traffic and Google SERP. Is there anyway to also show google traffic estimator next to these numbers?
Keyword Research | | brianmeert0 -
Search Traffic down 50% but rankings same?
One of my client's sites is experiencing a major decrease in search traffic (by 50%) but the main terms she usually gets traffic for, she's ranking the same or even better over the period of time that the traffic has decreased. What could cause this?
Keyword Research | | bvrob0