Digging Into Traffic Data
-
I'm looking or keywords that I may have failed to target. It would seem that the traffic data SEO MOZ provides could be a source for that.
I thought I'd look at: URLs Receiving Entrances Via Search and URLs Receiving Entrances Via Search but I can only find the top 10 results or each. I already know my most popular keywords, I need to find ones that are not getting as much traffic as they could.
Is there a way to dig down deeper into this? I'm having trouble finding the value in this information for the top 10. What am I missing?
Thanks!
-
Thanks, I also use Statcounter and have been using that by just browsing the list. Wanted to make sure I wasn't missing something here. Hmmm, I need to upload a picture too.
-
Hi Rusty,
Great question. Those traffic reports - URLs Receiving Entrances Via Search - are taken directly from your Google Analytic account. So the best place to see more is Google Analytics.
Here's the best way to do this:
1. Under Advanced Segments, choose "Non-paid Search Traffic" Hit Apply.
2. Under reports, choose Content > Site Content > Landing Pages
This gives you the basic report that shows up in SEOmoz. For even greater detail do this:
3. Under "Secondary Dimensions" from the drop down select "Traffic Sources" and "Keywords"
This will tell you not only your top organic landing pages, but the exact keywords sending traffic to those pages.
-
Here is what I like to do:
On Google Analytics go to Traffic Sources --> Sources --> Search --> Organic. On the bottom right of that report, change "show rows" to a larger number.
This will give you the long tail search results that you are starting to snag. Grab a few key phrases that look enticing to you.
Next, run those through Scroogle.org --> Scroogle Scraper. It looks spammy, but I have used it over a year with no problem.
Scroogle will return Google results with no personalized or history enabled. With the latest update, this is huge. If you find you are not ranking very high and still getting a bit of traffic, you can get a back link or two for an easy boost.
Half the time, I see success just from a couple text links from my other posts (deep linking).
Hope I didn't confuse!
Jared
-
Hi Rusty,
Usually when I am seeking for the entrance keywords I am checking on Google Analytics. It gives me a better retrospective. But that doesn't mean you cannot do that with seoMoz.
Still on GA sometimes I have found some quite interesting data to work with.
Istvan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Potential traffic
Hi! I am curious what is the Moz equivalent of "potential traffic" metric in Ahrefs? Is there any keyword metric I can check in Moz to receive data on potential traffic rather than only volume? Thanks in advance!
Keyword Research | | Siir0 -
Supplementing Moz's Keyword Explorer When Volume Has "No Data?"
Many of the keywords for which I'm trying to find volume information in Moz's Keyword Explorer have "no data." This makes it difficult to determine the value of the keyword compared to other options. What tools / techniques do you use as a stand-in for this data?
Keyword Research | | Kevin_P0 -
What's better, lots of keyword targeted pages or fewer pages with more traffic going into them?
We have just introduced targeted pages for all of our keywords, however their is lots of overlap with existing established pages. For instance for the keyword Small Meeting Rooms we have the new page, titled Small-Meeting-Rooms which is now competing with the more established Meeting-Rooms. Its early days for both pages, about 2 weeks and 6 weeks respectively. But is it counterproductive to spread out our search juice between lost of pages? Should we just focus on a few? Any feedback, especially feedback based on real experiences is much appreciated!?
Keyword Research | | HireSpace0 -
Keyword Difficulty: Temporary problem gathering Analysis data
I did two searches using the difficulty tool. On the third run report, I encountered an error with a message that there was a temporary problem gathering Analysis data. It said that I should wait 20 minutes and try again. I have experienced errors with other keyword difficulty tools. I wonder how intermittent this problem is. Is the error known.
Keyword Research | | samueltb0 -
Why is Keyword Tool volume data showing as unavailable? I already linked my Google Analytics account.
Why is Keyword Tool volume data showing as unavailable? I already linked my Google Analytics account.
Keyword Research | | bethkmac0 -
Where can I find data on growth in individual keyword search terms, over tiime?
I am operating in an emerging market, and want to understand the underlying growth in the relevant Google keyword search terms. I can use this as a proxy for market growth. I have checked out Google Trends, but this confusingly shows peak search volumes (out of 100) not search volumes. Are there any better tools out there? Any advice would be greatly appreciated.
Keyword Research | | JDog980 -
How do I do SEO for a client who is starting a website that is in a niche with very little to none search traffic?
I am helping a client do On-page optimization and link building. His website is rather like thoughtcatalog.com, where it is a collection of random articles, opinions and anecdotes with no fixed genre. He also has a section devoted to artsy pictures of women. To make things worse, I am in a country (singapore) where the population is small, and the search traffic for his kind of content is minuscule. I have trouble finding out good keywords for him to target and I am considering not undergoing any serious keyword targeting at all (because it will detract from the style of his content). I did a little competitor research, and most of the websites in such a genre do not seem to do any keyword targeting at all! In such a case, how do i continue to help him with SEO? should I abandon keyword research? What should i do to help him earn traffic?
Keyword Research | | Marcus_Wong0 -
High AdWords Cost with Low Traffic
I'm seeing a lot of keywords with very little traffic but high, sometimes very high cost per click in AdWords. Can someone explain to me why this is common? I'm researching buying keywords. With the low traffic they seem like little value but when I see people $20 a click it seems like high converting and thus maybe worth going after. But the high cost is just not making any sense to me for many of these keywords. Thanks.
Keyword Research | | RustyF0