Hotspot area for SEO
-
Hi, we have an online store: http://www.redwrappings.com.au/
There's been a debate regarding which area is recognised to be the most important place/hotspot for SEO:
- Free delivery van area (top left panel) OR
- Top menu navigation
Given that if you look at the page html source code, the top navigation loads last and the free delivery fan area is the first one to be read in the html source code.
We did this because we want the body page content (h1 & text content) to be read first by search engine robot & also the body can load faster for the user.
Is this the right thing to do or we better off load the top navigation first?
Thanks
-
Just today have read good related article http://www.seobythesea.com/2012/01/sets-semantic-closeness-segmentation-and-webtables/ .
Personally i recommend start using HTML 5 semantic tags to help Google better understand structure of you content. Even if there are not ranking factors at this time, once HTML5 became a standard it will.
Also agree with Egol - stuff at the top of the page (in html code) a lot more important know.
-
If you're taking that approach, I'd make the h1 and opening paragraph as close to the opening body tag as possible (even move the free delivery van near the nav & position everything absolutely via the CSS), reduce the amount of javascript calls, use div tags instead of tables... I've built sites this way and have noticed some improvements. The main thing is to clean up the code as much as possible by removing inline CSS calls, comments, externalising all javascript etc to make the site load faster.
Some other things to consider:
- site has 229 links on the home page - consider reducing to under 100 (the footer contains excessive links)
- center the design.. looks strange on a big monitor
-
I don't get it?
I think that google is smart enough to know what part of the page is the content and what part of the page is the wrapper. So, I spend zero time on tactical coding.
I think that the stuff that you show the visitor at the top of the page is a lot more important that what is at the bottom. Otherwise it would not be at the top of the page.
So, I am going to put the items of jugular importance there and load that part of the code first... actually I am going to simply do top-down, left-right coding so my code has the same structure as 99% of the sites on the web.
I think that when you try to do cool wizard stuff that you actually paint a target on your butt that says.. "I am an odd duck".
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Metered paywall & seo
Hello In our site we are planning to add a metered paywall, a kind of soft paywall, in which users can see X pages on the site with no restriction, and then on the next page (X+1) they are blocked and need to register. How will this affect SEO? Should we cancel the block on search engine spiders? If the block is just JS popping up a full-screen popup, but the actual content is loaded, is that ok? or another method should be utilized? Thanks!
On-Page Optimization | | idosmaccount0 -
Q& A section - SEO perspective
We have a software in our website where customers can ask questions and it will send questions to people who already bought it to get answers. The answers are there in each item page. So each item page has item description , reviews, and Q&A sections. We get lot of questions and answers and software is great but we don't know if it really is helping us for the huge price we are paying them. In an SEO perspective will it help due to content or will it dilute main keywords due to the Q&A content? Thanks RB
On-Page Optimization | | rbai2 -
Is moving text out of the main body field a bad idea for SEO?
Hi, I manage this WordPress website http://www.the-fireplace-company.co.uk I've been looking for ways to improve the product template and have come up with the following http://www.the-fireplace-company.co.uk/product/the-alhambra-fireplace/ - you can see how this compares to the old template http://www.the-fireplace-company.co.uk/product/the-burlington-fireplace/ Basically I've moved the description copy for the product from the main body to an alternative field and disabled the reviews tab below the product images to give a more compact feel and better use of the space available in my humble opinion! The client approves too. However I was just about the change all the other products to match this one - but suddenly thought is is wise to move all text out of the main body just to improve the look? I wondered what impact this might have on search. Any pointers would be welcomed. One course of action might be to find a new theme that's just a little more accommodating! Or to develop this theme further to ensure the main body copy is displayed where I want it to be? Regards to the Moz community - thanks for reading. Nathan
On-Page Optimization | | nathangdavidson0 -
Keeping SEO benefit of an old URL by changing content
We have a blog written in Oct 2012 that accounts for 30-40% of our traffic (174K pageviews per year/80% bounce rate). We are considering updating the content but are concerned that it will fall off the search engine's map if the content is updated to include information that is not exactly the same, but relevant. The URL would be the same and the original blog content would be shortened with a link to the full blog. The new content would include other FDA products under investigation. Here is the blog: http://myadvocates.com/blog/fda-issues-warning-about-so-called-brain-supplement-prevagen
On-Page Optimization | | jgodwin0 -
Yoast SEO plugin
I love Yoast's WP plugin, but is there one of comparable quality that analyzes for more than one KW at a time?
On-Page Optimization | | SSFCU0 -
Category pages - SEO or deindex?
What is the best thing to do with category pages? Should I deindex them or use SEO on them? I use the Thesis theme and the Wordpress SEO plugin. I am just not sure what to do with category pages. Also will they create duplicate content?
On-Page Optimization | | dealblogger0 -
Wix.com Website Builder Html5 and SEO, what is your opinion
I'm planing to built a multilanguage website using a website builder. After reading websitetooltester.com reviews I came to the conclusion, wix.com should be the website builder I need. My first reason are the templates and there multilanguage options. But there is one thing, ready the review they mention: ''This is a bit technical; you can find the short version below. Wix is using the “single page pattern” meaning that the complete website code is essentially on one page. This works well for website visitors but not necessarily for Google as contents will be shown dynamically using Javascript and DOM manipulation. To solve this, Google supports something called ‘escaped fragments’ (or ugly URLs). With regards to Wix, it means that URLs will end like this: “#!wixseo|cqh1”. Google replaces the “#!” by “?escaped_fragment=” and receives only a minimal text-only page without Javascript. And this works well for Google. Try it here:
On-Page Optimization | | BigBlaze205
http://www.html5-websitebuilder.com/?escaped_fragment=cqh1 The official page ID is “cqh1” and not “wixseo”. But as the URL contains both IDs, the visitor can even see a description that’s readable by humans (and that’s important for SEO). You may have seen URLs containing “#!” already if you are a Twitter user.'' Should I worry about Google indexing all the pages? Is this website builder SEO frendly? Thank you for your help and time, BigBlaze0 -
SEO strategy recommendations?
Hi My website http://www.harrisbassett.co.uk is now ranking on the 1st page of Bing and Google for phrases such as Chartered Accountant Swansea and Tax Planners Swansea But the phrase 'accountants swansea' is still performing poorly - as it is near the bottom of the second page? Would I be better placing more accountant swansea phrases on the homepage of the site or would this have an adverse effect on the current 'Chartered Accountants Swansea' ranking as would this be classed as keyword cannabilisation? So would it be better to further optimise http://www.harrisbassett.co.uk/accounting.htm and include the phrases Accountants Swansea and Auditors Swansea or would this act against the homepage? Sorry for the questions I am just looking for the best route forward to further boost the ranking on additional terms as the majority of the 1st page listings seem to weak?
On-Page Optimization | | idv0