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    4. Will having a subdomain cause referral traffic from the domain name?

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    Will having a subdomain cause referral traffic from the domain name?

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    • debi_zyx
      debi_zyx last edited by

      Hi!

      One of our clients has a site with the store on a subdomain: store.example.com.  When we've set up goals for order confirmation pages, we often see most of the sources attributed to example.com.  Is this because of the subdomain issue?

      How would we correct it so that we would see as the referring source for the goal the site that sent to the root domain originally, and not the site that sent to the subdomain?

      Thanks!

      1 Reply Last reply Reply Quote 0
      • Everett
        Everett @debi_zyx last edited by

        I can't speak for all analytics programs, but I can say that YES - with Google Analytics and Omniture, at least - clicks from the subdomain to the main domain will show up as referral traffic on a default installation.

        However, there are ways around this. For instance:
        http://www.google.com/support/analytics/bin/answer.py?answer=55524

        1 Reply Last reply Reply Quote 0
        • debi_zyx
          debi_zyx @dylantovey last edited by

          Hi Dylan,

          Thanks - that was very helpful.  I sent the link off to the site webmaster, so hopefully that will be taken care of.

          1 Reply Last reply Reply Quote 0
          • dylantovey
            dylantovey last edited by

            Hi,

            Purely on personal experience (don't know if it applies universally) I think you are correct.

            Our Australian site is site.com/order/ and has never had this problem. Our UK site is order.site.com and is the only site where we have noticed this occuring (i.e. sub-domain being treated as an entirely separate domain)

            Google also ahs some good resources on this:

            http://code.google.com/apis/analytics/docs/concepts/gaConceptsDomains.html

            This also might be useful if you want to adjust the analytics code as opposed to the site structure

            http://code.google.com/apis/analytics/docs/tracking/gaTrackingSite.html#domainSubDomains

            Dylan

            debi_zyx 1 Reply Last reply Reply Quote 1
            • debi_zyx
              debi_zyx @dylantovey last edited by

              Thanks, Dylan.  That's something to bear in mind if the client would be interested.  But back to the original question: is this because store.example.com is a different subdomain?  If it were example.com/store - would we be having this issue?

              Thanks!

              Everett 1 Reply Last reply Reply Quote 0
              • dylantovey
                dylantovey last edited by

                First touch tracking might assist in getting clearer analytics. We tested it in a similar situation and it did make things much clearer. Note that it isn't necessarily tracking the immediate referrer to the store or order page - but the first one.

                Seomoz itself has a really good blog roundup on the process

                http://www.seomoz.org/blog/first-touch-tracking-in-google-analytics

                Cheers

                Dylan

                debi_zyx 1 Reply Last reply Reply Quote 0
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