Tracking keyword progress
-
hello again
thanks v much for your answers last night - very enlightening!
this morning i've taken to my ritual of manually searching my keyword progress thru google - i know you can do it thru seomoz pro tools - but the rankings don't ever seem to be the right number (a good estimate tho)
my question - after a nice period of progress - i've lost some ground on keywords - can i track the loss in ground against my SEO endevours? ie - last week i didnt do as much social stuff as previous weeks - does google's algorithm work that quickly?
ie- daily/weekly etc?
cheers
-
pretty competitive - the likes of
corporate video
video production
web video
and variations of the above
it seems to be the same pages (my home page in the main - most of my link building has been to my home page)
-
How competitive are the keywords you're targeting? IS what you're seeing in the SERPS just the same pages fluctuating positions or are you seeing new pages appearing?
-
appreciate the feedback Doug
it's a weekly rather than a daily ritual at the moment - but i get your point..
i noticed on another post on here for today that the UK might have had a Panda update over the weekend (that would help explain the dip i've seen this morning)
i'm starting to regard the fluctuations like the rising and falling tides - that what it feels like!
cheers
-
When you're checking your ranking manually, are you ruling out things like personalisation?
I wouldn't get too hung up about small changes in your ranking reports. Remember that different people are likely to be seeing their SERPS differently anyway.
Manually checking the ranking position of email a small number of keywords can be hard work - something that is much better left to tools, and being consistent about the tool you use means your can identify trends better rather than being confused by variations in tools/methodology.
Remember there are lots of different factors that contibute to your ranking and it's more than likely that you'll experience some fluctuations while you're working to promote your pages against your chosen keywords.
Keep an activity diary and look for patterns/results in the SERPS, but remember that your actions are unlikely to result in an instant change in the SERPS.
One ranking factor is "freshness" and depending on the type of content this can cause some surpises if you're not looking out for it. I've seen "new" content rank highly for a few days before drifing down the SERPS. Of course someone else's fresh content can bump your slightly more stale content down the rankings for a while...
So, I wouldn't fall in the trap of checking your ranking daily, expect some fluctuation but focus on the trends over time and make sure you're keeping an eye on the traffic keywords are sending you vs. expected traffic.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Create content for long tail keywords.
I have identified some potential long tail keywords. But I am not a good writer. My strengths are in programming so I am coding the web site. In the mean time, what is the best way to create related content in terms of blog entries. I intend to have landing page in my blog and rank it as high as possible. How did you outsource the good content creation. How much did you pay? Thanks..
Link Building | | zsyed0 -
Keyword variation.
Hello dear community, I'm just starting to really understand how seo and in-page optimization works that to SEOMoz. I have done alot of seo for my other pages in the bad way expecting great results which acually hurt me more than help 😞 So right now I'm working on application which takes screenshots of your desktop and upload small files on the portals you select. I have done the website (template and most of the content) but I would like to know when I'm going to start and build some links, what are some of the best keywords I should choose? I do understand already than this is not an exact math, but any kind of help would be awesome! I would like to focus more around "screenshot" keyword and not that much on file upload. I know I may ask kind of much, but anything is better. With great respect, Akhlis
Link Building | | akhlis0 -
Quick Question About Exact Matched Keyword Domain
if you have lets say tools.examplexxxx.com in which "tools" + "example" makes a good keyword together i.e [example tools] (a good key word). Is it wise to put 300 quality backlinks with exact matched anchor text containing keyword**[example tools]** from niche related domains and not worrying getting hit by penguin.
Link Building | | ksbnok0 -
Is there a tool to keep track of internal links?
I am looking for a tool that will help me keep track of internal links. We are working on a website that has roughly 500 pages of unique content. We are at a point where we plan to go through all of those pages and look for natural, internal link building opportunities (as well as pages that may have too many "over optimized" links). It would be really helpful to know the following for each page: 1. URL (we can extract this)
Link Building | | BlueTraffic
2. Meta Title (we can extract this)
3. Target Keywords (we can manually enter these) 4. Internal Links To Other Pages - A field (or fields) where we could manually enter the URL of each page that this page links to (including the anchor text used) Once all of this data is entered, it would be great if this tool could also count how many incoming links each page has (from other pages on the site) or somehow show which pages link to it. This would help to identify pages that have zero internal links. Do you know if a tool like this already exists, or even a spreadsheet with some functionality like this already built in? Thanks,
JC0 -
Branded vs non branded keyword question
I have been doing a lot of research about my competitors on open site explorer and have come to see that most of them are getting a high percentage of links from branded anchor text. It is almost to the point where they are not even using any keyword terms as anchor text. I have a few questions: 1. why are they doing this 2.. how are they ranking for keyword terms when I cannot find any anchor text in their link profile that reflects their target keywords. 3. is it better for me to focus on building branded anchor text keywords than to do exact match keyword terms especially after the panda update 4. if it is better for me to focus on branded anchor text only, how do i rank for keyword terms?
Link Building | | shiftins0 -
1 page 2 keywords?
Hello folks, I have a problem with optimizing a page for 2 different keywords. Here is the situation: On-page: Both keywords in title; both words in body text (I didn't count them but approximately 3-4 times for 100 words in total) Off-page: Exact anchor text from article directories, Synonym & Brand anchors from directories. My link building shcedule is as inconsistent as possible. I just keep around 50 links per week. I do social sharing, guest blogging with exact/synonym anchor text links and also I link to other pages across the whole site. I try to avoid site bar and footer links although I have some because it's partner links, I didn't buy them. I even asked web masters to put nofollow tag to those link after the drop because I was concerned that Penguin considers them bought links. The result: 1st keyword is going quite well, it reached 5th postion but after that dropped to the second page, which more or less I can explain with various factors such as overal keyword competition, maybe penguin thought that some links are spammy. The problem is that the second keyword is disaster. I found it in SERP after 1 month hard work on 17th page and now it is swinging between 14th and 17th page. Honestly, I am confused. Is it possible that link building with 2 keywords to the same page creates self canibalization of some kind? Just to remind that the 2 keywords are quite different, i,e. there are not related as synonyms or similar. Do you guys have had similar problem? Thanks in advance for your advice
Link Building | | VasilTasev0 -
Have I suffered a keyword specific penalty?
Hi all, We've been working on improving our ranking for a specific keyword for the past couple of months. Progress has been steady if not spectacular (it's a very competitive keyword). Last week we obtained (not bought!) a site wide link from a partner (nothing fishy, they are business partners in the same industry) as well as a link each from a relevant resource site and a directory with good PA/DA. The anchor text used on the new links is keyword rich. This week our rankings have fallen dramatically from page 2 to page 39 for our targeted page although other pages on our site still rank well for this keyword. The targeted page is still indexed by Google. Could Google just be reassessing our ranking for this page and it will return to its previous rank or is it likely it has received a keyword specific penalty? Thanks in advance.
Link Building | | Confetti_Wedding0 -
How important are exact keywords in your anchor text?
Hi Guys, I’m relatively new to SEO. I’ve recently started working for a website design company and am in the process of changing the anchor text in the footer of all of our clients sites. At the moment most of them read “graphic design & web development by dara creative” with anchor text being dara creative taking you to our home page. As you can see we are not fully taking advantage of the keywords that could have a higher impact. So I’ve done some keyword research and I hope to concentrate my efforts on the following keywords as the anchor text leading to the home page; website design Dublin, website design Ireland, web developemt Dublin and web design Ireland so it may read something like “web design Dublin by dara creative” However this doesn’t read so well as people may think that the company might be called “web design Dublin”. So the alternative might be “web design in Dublin by dara creative”. So my question is which would rank better? Does google rank the exact searched keywords higher than broader searched words? Any help on this matter would be greatly appreciated. Thanks rob
Link Building | | daracreative0
