Domain vs. page authority?
-
hey
i've been told that page auth is more important than domain authrity on open site..
why is that?
-
Yes, unless your desire is to have the home page rank higher. Typically a link to a domain is to the home page.
-
thanks for the answer...
i take it that means backlinking to specific pages ie. domain.com/widget is better than getting links to the main domain?
-
When ranking for keywords, remember that SERPs are for pages and not for sites. So, if you had a site with a DA of 50 and a page with a PA of 1 (new page for example) and the keyword was widget, you will be ranked against other widget pages. So, someone with a PA of 27 and a DA of 27 versus someone with a PA of 1 and a DA of 50, the higher PA will rank ahead all other things being equal.
Also, when you get a link from a site, juice you get is based on the PA and not the DA. So if there are 3 links from a page with a PA of 30 you will get roughly 10 for each link. (Even if the DA is 98).
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the logarithmic scale used for domain authority?
I want to quantify how much better a score of 80 is compared to 60. Or 60 compared to 30 etc.... What is the logarithm base? Thanks, Rik
Moz Pro | | garypropellernet0 -
SEOMoz On-Page Report Card
This question is for one of the SEOMoz staff. With the ongoing changes and improvement in algorithms, does the SEOMoz team keep the "On-page Report Card" up to date with best practices?
Moz Pro | | tdawson090 -
How to get the total external links to a page and total external links to the domain using Mozscape API? I could not see an option in the bit flags
Hi, I was trying to get the data for total external links to a page and total external links to the domain using Mozscape API but I can't see a bit flag which can do that. There are bit flags for external followed links to a page and external followed links to a domain but I wanted the total external links data, is there a way to do that using Mozscape API else I would end up copying the data manually from OSE which would be cumbersome and time consuming. Your help is highly appreciated.
Moz Pro | | HQP0 -
How to add a simple page to a campaing.
Hello, My domain is www.artes-plasticas-pollock.com. this domain must be positioned by one keyword, but, inside this domain there are more pages to be posicioned with another keywords. As example, inside the domain there is a page http://www.artes-plasticas-pollock.com/index-rafael-navarro.php that must be positioned by the keyword "Rafael Navarro" ¿ How can I configure it ? May I create a new campaing ? Is it possible to create this page inside the existing campaing related to the main url www.artes-plasticas-pollock ? Please ... any information will be pleased. thanks pilar.
Moz Pro | | OkTuWeb0 -
Why There is no Page Authority in none of my websites?
I just saw, SEOMoz updated their Page Authority, Mozrank and Domain Authority. However in most of my websites, the Page Authority got reset. Am I doing something wrong?
Moz Pro | | GroupM0 -
How does moztrust compare with google page rank?
I have a trial Seomoz membership. I've been comparing my site to some of the competitor websites and Im confused about the moztrust vs google page rank. For instance some of my competitors have higher moztrust but my site has a higher google page rank. Isn't moztrust meant to duplicate google pagerank?? Why would these vary so much?
Moz Pro | | blac67890 -
How do i get rid of a duplicate page error when you can not access that page?
How do i get rid of a duplicate page error when you can not access that page? I am using yahoo store manager. And i do not know code. The only way i can get to this page is by copying the link that the error message gives me. This is the duplicate that i can not find in order to delete. http://outdoortrailcams.com/busebo.html
Moz Pro | | tom14cat140 -
Authority On Authority Question
Hi, What does it mean when seomoz shows our domain authority as 43, but our homepage authority as 52 or higher? More recently, the two used to be roughly comparable at around 52. Maybe it doesn't matter, but it did change and it makes me curious. Thanks!
Moz Pro | | 945010