Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Thoughts about stub pages - 200 & noindex ok, or 404?
-
With large database/template driven websites it is often possible to get a lot of pages with no content on them.
What are the current thoughts regarding these pages with no content, options;
-
Return a 200 header code with noindex meta tag
-
Return a 404 page & header code
-
Something else?
Thanks
-
-
I would agree with all the comments on how to technically deal with the random pages, but it is a losing battle until you get your website database/templates under control. I once had a similar issue and had to work months to get a solution in place as the website would create all kinds of issues like this.
We had to implement a system so that the creation of these pages would be minimized. I think the issue is that you need to make sure that any random page requests, make sure they get a 404 to start with so that the URL does not get indexed to start with.
That said, all the random URLs that are already indexed, I like the 200 options with the noindex meta tag. My reasons: This is because otherwise with the 404s you get all these error messages that are meaningless in GWT. The noindex also gets the page out of the index. I have seen Google retry 404s on one of our sites, crazy. Ever since Google started showing soft 404s for 301s that redirect many pages to a single URL, I only try to use 301s on more of a one to one basis.
Good luck.
-
Ok, a understand better. I have the same problem with a Site un Drupal, I think is better use a robot.txt to block the empty pages.
These because the link juice that the page transfere is minimum and use extra resources from the server.
If you can't block with robots.txt the noindex,follow meta es ok. But if you see in Analytics that some Landing Pages are www.example.com/product/ {} random_text_here es better use a 404 with redirect 301 to Site Map for user experience.
-
Thanks for the info.
For more information, let me try and explain the scenario a little better.
When using a template to generate all product page on a site, often these are designed in a way so that any URLs of the form "www.example.com/product/{something}" will map to a script called "GenerateProductPage.java" likely based on the rule that anything in the /product/ directory will map there (or .asp etc depending on the language being used).
On the site, there are only going to be links to the actual products that are stored in the DB, so for a user there are no issues there.
But Google manages to find all manor of strange URLs and since they are of the form "www.example.com/product/{random_text_here}" then this also will 'try' and generate a product page. Since there is no actual product in the database called 'random_text_here' then this will result in an empty product page with nothing there except the template navigation, footer links and menus etc.
We currently are doing as you mentioned, by "noindex, follow" the pages for the same reasons you listed.
So the question was; is this ok to do? is this bad to do? (if so why). Is there any harm in doing things the current way? Should we be 404'ig the pages (and what value does this have over the other methods?) etc.
Thanks for your input Carlo as it shows your thoughts are along the same lines as ours.
Has anyone else got anything to add to the information provided?
Thanks
-
Hi, mmm, I not really sure that understand why you have invalid pages, options:
- Products without stock
- Is build based in other database
If you have a product name without content is better a meta noindex, follow because transferred link juice.
But like I say I dont know why these products exist. If you have more info I could help more
-
Thanks for the response.
I guess what I was getting at with the question is when websites are built on flexible platforms and can easily create these pages automatically.
For example, if there was flexible URLs in place whereby URLs such as www.example.com/product/{product_name} all mapped to one script which generated a product page.
So www.example.com/product/{invalid_product_name} would also work and essentially show a blank product page.
The question being, how is the best way to handle these for Google and is there any benefit/harm from either of the methods outlined in the original question.
Has anyone else any thoughts on best ways to handle these scenarios?
Thanks
-
If you know that a Page doesn't have content I recomend:
- A page without content have to response 404.
- If the Page return a 404 make a 301 to Site map.
- In the Site Map use meta noindex, follow to transfer the link juice.
- Eventually you need clean these pages because is bad for users and SEO.
Regards
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Cookies disabled pointing to a 404 page
Hi mozzers, I am running an audit and disabled cookies on our homepage for testing purposes, this pointed to a 404 http response? I tried on other pages and they were loading correctly. I assume this is not normal? Why this is happening? and could this harm the site's SEO? Thanks!
Technical SEO | | Taysir0 -
Should I noindex my blog's tag, category, and author pages
Hi there, Is it a good idea to no index tag, category, and author pages on blogs? The tag pages sometimes have duplicate content. And the category and author pages aren't really optimized for any search term. Just curious what others think. Thanks!
Technical SEO | | Rignite0 -
How to change noindex to index?
Hey, I've recently upgraded to a pro SEOmoz account and have realised i have 14574 issues to do with 'blocked by meta-robot' and that 'This page is being kept out of the search engine indexes by the meta tag , which may have a value of "noindex", keeping this page out of the index.' How can i change this so my pages get indexed? I read somewhere that i need to change my privacy settings but that thread was 3 years old and now the WP Dashboard has updated.. Please let me know Many thanks, Jamie P.s Im using WordPress 3.5 And i have the XML sitemap plugin And i have no idea where to look for this robots.txt file..
Technical SEO | | markgreggs0 -
How to identify orphan pages?
I've read that you can use Screaming Frog to identify orphan pages on your site, but I can't figure out how to do it. Can anyone help? I know that Xenu Link Sleuth works but I'm on a Mac so that's not an option for me. Or are there other ways to identify orphan pages?
Technical SEO | | MarieHaynes0 -
404 error - but I can't find any broken links on the referrer pages
Hi, My crawl has diagnosed a client's site with eight 404 errors. In my CSV download of the crawl, I have checked the source code of the 'referrer' pages, but can't find where the link to the 404 error page is. Could there be another reason for getting 404 errors? Thanks for your help. Katharine.
Technical SEO | | PooleyK0 -
Determining When to Break a Page Into Multiple Pages?
Suppose you have a page on your site that is a couple thousand words long. How would you determine when to split the page into two and are there any SEO advantages to doing this like being more focused on a specific topic. I noticed the Beginner's Guide to SEO is split into several pages, although it would concentrate the link juice if it was all on one page. Suppose you have a lot of comments. Is it better to move comments to a second page at a certain point? Sometimes the comments are not super focused on the topic of the page compared to the main text.
Technical SEO | | ProjectLabs1 -
Home Page .index.htm and .com Duplicate Page Content/Title
I have been whittling away at the duplicate content on my clients' sites, thanks to SEOmoz's pro report, and have been getting push back from the account manager at register.com (the site was built here and the owner doesn't want to move it). He says these are the exact same page and he can't access one to redirect to the other. Any suggestions? The SEOmoz report says there is duplicate content on both these urls: Durango Mountain Biking | Durango Mountain Resort - Cascade Village http://www.cascadevillagehotel.com/index.htm Durango Mountain Biking | Durango Mountain Resort - Cascade Village http://www.cascadevillagehotel.com/ Your help is greatly appreciated! Sheryl
Technical SEO | | TOMMarketingLtd.0 -
Which pages to "noindex"
I have read through the many articles regarding the use of Meta Noindex, but what I haven't been able to find is a clear explanation of when, why or what to use this on. I'm thinking that it would be appropriate to use it on: legal pages such as privacy policy and terms of use
Technical SEO | | mmaes
search results page
blog archive and category pages Thanks for any insight of this.0