Keywords
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I'm working on an e-commerce site and I'm having trouble determining how to find keyword targets for similar product pages. The company sells posters and they have three posters for Babe Ruth: Babe Ruth Winning, Babe Ruth Attitude and Babe Ruth Desire. After doing keyword research, I found there is a good amount of traffic for "Babe Ruth Posters" but none for "Babe Ruth Winning Posters," "Babe Ruth Attitude Posters" and "Babe Ruth Desire Posters."
How can I differentiate these three product pages? Can I optimize them for a term that doesn't have traffic, hoping that one or more of these pages will come up when someone enters the search term "Babe Ruth Posters."
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Sometime keyword research tools show that there are not to many people are looking for certain keywords, but it doesn't mean that this keywords are bad. It is probably recommended to optimize for the keyword "Babe Ruth Posters" however it is not bad idea to optimize for two other keywords phrases too, they have main keywords in it too.
As well I noticed that sometime some of my clients coming up with keywords which are "not known" by keyword tools but even though they are being used.
Optimization of each page according the content is good idea. If it is "winning" poster then it is winning poster. Especially if you have separate section or product with word "winning" in it it will be recognized. Of course all optimization and decisions are up to you.
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SEO is not an 'exact' science, you can only follow some best practices and do your best. One of the best bits of advice I can give you is to use some keyword diversification on the product page. Mention a variety of keywords around your topic - 'Baby Ruth Winning Posters' (in the title) and 'Babe Ruth Posters' (in the content) and even 'Babe Ruth' and 'Posters'. Focus 50% on keyword research and 50% on what makes sense to users.
Do you have a parent level catalogue page that just lists 'Babe Ruth Posters'? Focus your on page keywords more around "Babe Ruth Posters" and leave out the specifics.
Always look back at your stats. Check your rankings, check your Google Analytics. Find landing page entrances by keyword and measure the conversion rate to your goals.
This article is 2 years old, but i still refer back to it heaps - Perfect Keyword Targeting
Hope that helps
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