How important is the relevance of a link compared to its authority?
-
Would be interested on some perspectives on link relevancy versus page and domain authority in terms of importance for SERP. How important is the relevance of the site linking back compared to the page and domain authority of that site
-
IMO
Relevancy is much more important. of cause the best is to have both. but think like a search engine, they want to see wujho is recomeneding you for a subject. A relevant link in the content is hard to beat. i non relevant link in the footer is priobably worthless.
-
Let's take one isolated example.
If we start blog or educational website on topic "How to build home-made hand clock", which is very non-popular topic with specialized sphere, this could easy rank our website with the contents only itself. This is the case when there is no other pages in SERP on "home made hand clock".
If there is some other websites, our ranking would be little more slow and hard, but just a few links could do the job.
I have always thought about links, grouped into 2 directions.
Relative links.
Some forum about hand-made clocks or hand made stuff appears on the Net. One link could show up to our website. The forum has low Domain Authority and other metrics. This is very fine with the schema that Google likes, right?
Non relative links
Lets say we find with some tools links to our website about home-made clocks. We will check the link and it appears to be not so relative.
Cases with the non relative links are mostly 2:
- Where they came from
- And for what reason
What website can put link to our home made clocks?
Some very popular forum maybe, very popular blog owner, maybe some general web directories. Cases that are fine and real are always OK. We can think about lot of such cases if we are creative.
News magazine website or travel website may put link with no reason and it is not natural.
High authority links are welcome to help with ranking with hard keywords and phrases. But when they are for reason. They are like an chocolate on the cake. Help to rank on the custommer eye in the store ...
Relevant links build the keywords, the site topics and its relevance.
So these are the important cases for me. Relevant cases and authority only with reason
I hope I helped with my ideas
Anton Radev
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Disvowing Links?
I ran a report through SEM rush and it came back with 174 toxic links ( score 100-60). I have been reading mixed reviews about what to do. Most of the websites are not relevant and appear to be linking to the images. Should I disavow these links? Would it help SEO? Or should I leave it be?
Link Building | | higherimages0 -
We are moving to HTTPS and wanted to know if our link building efforts were in vain or will the link juice pass to HTTPS?
We are switching to HTTPS and want to make sure the links we've gotten in the past will still transfer since they are pointing to HTTP? I'd hate to go back through and ask people to please add an s to the link.
Link Building | | bryant25560 -
Linking to press coverage, reciprocal links?
We have been generating decent online press coverage with links to our site thanks to our PR agency and I have been asked to link to the online coverage from our website in a 'press coverage' section. My question is would google consider links from our site to the online press coverage as reciprocal links? Thanks
Link Building | | gavinr
Gavin0 -
Links from same server or not?
Hello, I make websites so every website I make has a backlink to my website. Currently all my websites are hosted on server A, but my OWN website is hosted on server B. I plan to move my website to server A too. This will indicate that all the backlinks I have currently are from a difference server, now all these links will come from the SAME server. Will this have any results on my positions? Is this something that you have to take into account? Jeroen
Link Building | | conversal0 -
Reciprocal links
Are they worth anything, if they are from relevant sites? I'm I better off avoiding linking back wherever possible?
Link Building | | littlesthobo0 -
Linking to sites that link to porn or casinos, my site getting penalized?
I have some link exchanges with some sites to get web traffic but when i ran the bad neighborhood link checker, i found that one site links to some casinos and another site has one link to a porn site. Is this getting me penalized? should i remove the links to these sites? Thanks, Ron
Link Building | | Ron100 -
Porn link ...
I just ran https://www.majesticseo.com report for back links and showed me that I have one link at porn site ... not sure if it will be appropriate to post it here. The link was discovered on 03.05.11 and when I visited today link is not there... I dont know who put that link there. Can I get penalty for that from google? Can it be a mistake?
Link Building | | DiamondJewelryEmpire1