Setting up a Company Blog - Subdomain or new URL?

[RPIDigital]

I've just got hold of a client without a blog (a blog is very marketable for their industry especially!). But run into the dilemma -

Is it better to set up a new domain ("clientblog.com") with separate hosting or create a subdomain ("blog.clienturl.com")?

Has anyone ever done a study on this and which is most beneficial? Most importantly has anyone had success with either?

Thanks!

[RPIDigital]

Makes me feel better I wasn't the only one!

Glad it helped clear things up for you too

[AmieMarse]

You're so welcome! It's pretty simple to do as well so come back if your web designer wants to charge you an arm and a leg

[cvscreen]

That is indeed very interesting, we've been looking at whether to for a sub directory or sub domain and this pretty much answers the question, a sub directory it is.

[RPIDigital]

That's actually very useful, hadn't given a folder much thought so that helps a lot!

Thanks!!

[RPIDigital]

I hadn't actually considered that, so thank you!

[AmieMarse]

Is there a reason you aren't considering a sub folder? Check out this resource from Moz - http://www.seomoz.org/learn-seo/domain

"5. Subdomains or Sub-folders

Since search engines keep different metrics for domains than they do subdomains, it is recommended that webmasters place link worthy content like blogs in subfolders rather than subdomains. (i.e. www.example.com/blog/ rather than blog.example.com) The notable exception to this is language specific websites. (i.e. en.example.com for english)"

It should be pretty easy to add a sub-folder like www.clientrul.com/blog for a WP blog for easy SEO

I hope that helps!

[Jinx14678]

You can have success with either option, but the general consensus here on SEOMOZ I believe is subfolder

Example;

www.yourdomain.com/blog

Shane