How fast is too fast when it comes to link building?
-
I'm getting ready to start a massive link building campaign. I plan on using a variety of anchor texts, getting links from a variety of sources, and only getting high quality links from relevant sites.
My main concern is getting penalized for gaining too many links too quickly. Does anyone have any advice on how fast is too fast? Or how much is too much in a certain amount of time?
Thanks!
-
Excellent Point Casey Kluver,
Building links is not like it used to be, as Casey pointed out SEOMOZ and many other sites depending on the topic can develop a ton of links and they did not even have to chase them or ask for them they just showed up, mainly because of what they do and how well they do it.
No take a car dealership that maybe a bit harder to get links for than say an automotive review site with articles on hot new items for the car or truck. Maybe they have controversial topics about a manufacture and a computer issue causing car accidents. Or you can even take Politics where someone said something that people did not agree on you may see a huge flux of push on that.
I hate to say it but build good quality content and links will come, when you do build good content then you can push out teasers to others on Facebook, Google+ and such and people will then share those articles with others. Google is looking for natural link patterns so yes if you get to many links from low quality building such as link exchanges and blast blogs with spam or tons of links back in forums and directories those may not help as much as someone really saying hey check this out.
I hope this helps.
-
Hi Rachel,
This is a touchy subject because it all depends on the site, content & consistency.
Think of a site like SEOmoz, they get a lot of links coming in everyday - day after day. Mainly because they provide high quality content on a daily basis. If they stopped writing blog posts the # of incoming links would drop highly.
That being said, if you are going out getting thousands of links in the next month, make sure you do that month after month after month. And keep providing fresh content so you can provide different content sources to link to.
If you plan on just going out and getting a ton of links now and then your done, your going to raise red flags because its not consistent.
Hope it helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I include "commissioned" posts in my link building strategy?
Ok "Commissioned Posts" meaning industry influencers/bloggers etc writing about your brand, products or services and possibly "linking" to your website (in exchange for money, or not) a) I'm contacted by a blogger who wants to write a piece about our product and naturally links back. b) A blogger says, yes, we can write a fantastic article about your brand and link to you for $$$..$ - is this ok if not at scale? What is deemed as ethical? I want to make sure our link building campaign is done within Google's guidelines. Here is currently what we are doing, or intending to do; 1. We're producing unique content on our site and sharing this with key influencers organically on Twitter, Facebook and G+ communities. This so far is working well for a new start up. 2. Writing guest posts on authoritative sites (with only our author bio at the bottom, branded link to our site, social links) sharing knowledge or interesting content which readers will want to read. Sites like HuffPost, The Guardian would be great although we're starting on authoritative well maintained blogger sites within the industry to begin. 3. Reaching out to industry influencers who may like to review our products. Many of them have got back to me stating that they "can" run commissioned posts (normally requires a large fee) which carries a followed link, branded or unbranded. Although we may have initially contacted them, and money could be exchanged, in the eyes of Google wouldn't this appear as a natural post? Please let me know your thoughts on this? It would be great to gain more of an understanding exactly what I can or cannot do when it comes to developing high quality links for our business! Your feedback (sharing any examples if possible) would be truly appreciated. Thanks Gary
Link Building | | GaryVictory0 -
Link Building
Hi Mozzers, I work for an IT company specialising in outsourcing Cisco Engineers worldwide. Due to being involved heavily in outsourcing, I'm finding it impossible to generate genuine and organic links to our website. My question is that is it essential to have back links back to our website to achieve high search engine rankings? I'm unable to get clients and other partners to provide links as we're the outsourced company,but I can get backlinks from unrelated c ompanies. For example we're running a CSR initiative with a National Gym relating to health & fitness, also links from our web designers etc... Do these links have any type of value? Any help and feedback would be greatly appreciated. Jason 🙂
Link Building | | 4Cornernetworks0 -
I am getting links on people's wordpress blogs but are not showing up on the just discovered tool. Is it true that wordpress links are no-follow links that do give off any link-juice?
A blogger told me that "wordpress.com does not allow blogs to show advertisements or use links to sites that sell merchandise of any kind" is this true? Am i wasting my outreach time trying to get links from wordpress operated blogs?
Link Building | | odegi0 -
Link building during link removal
We were advised by out outsourced link removal vendor not to build any links while they are removing links pointing to our site. I am worried that our site will lose significant traffic if we dont build any new links while waiting for them to remove links that caused our site to be penalized. What are your thoughts?
Link Building | | WizardOfMoz0 -
Most significant link building factor
Am I right in thinking the most important link building factor is the number of unique linking root domains? Multiple links from a domain won't help me so much?
Link Building | | SamCUK0 -
Link building - am I too cautious?
The only backlink building I am doing is guest blogging as it seems most other methods have potential to harm rankings in the post panda/penguin era. As mentioned in another post I'm trying to get a strategy for social media that works as I believe social likes/shares are important. What other link building methods can I use that are totally safe? Is it okay to 'buy' a link on botw r examleas theyre editorally reviewed? I'm asking myself 2 questions when acquiring limks. 1. Would I want this link if google didn't exist and 2. Will it bring me relevant traffic. I'm almost scared of link building in case google punishes me. Are there any legitimate methods I'm missing?
Link Building | | SamCUK0 -
Link Building for a Newbie!
Hi Guys & Girls. Following my previous question, I seem to really be getting to grips with SEOmoz and all its features which seem fantastic. As mentioned before, I am quite new to this SEO game and learning all the time!! Through all my reading and learning over the last week I have learnt that Link Building is one of the most powerful ways of increasing your SEO game. I'm really trying to get my head around it all. I have come across things like "Link Farming" which seems to be a big no no in terms of Google. Submitting to Link directories etc etc. Now for somebody new, this all comes across quite confusing. Can anybody out there provide me with a really simple but informative way to effectively Link Build? Best practices etc etc! I really want to learn and "up" my game! The website that I am working with is http://www.advanced-incar.co.uk Many thanks, Tim
Link Building | | timborrill0 -
What percentage of my links should be directory links
I feel a lot of my link building might be a bit heavy on the directory links side. Should I limit the percentage amount of links as a part of my overall link profile? If yes what percentage of links is ok to be directory links?
Link Building | | iSenseWebSolutions0