Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Choosing keywords for similar products on an ecommerce site
-
In the case of an e-commerce website, can you optimize multiple pages using the same keyword ‘root’ but including different long-tail variances of that ‘root’? For example, say I’m optimizing for a site that sells wallpaper. I found search traffic for the keyword “buy wallpaper online,” but no traffic for “Blue Tinted Wallpaper” (or its variants) and no taffic for “Yellow Plaid Wallpaper” (or its variants). Could I effectively optimize both of these pages using the root “Buy wallpaper online”, yet distinguish the pages by using long-tail variants such as “Buy Blue Tinted Wallpaper Online” and “Buy Yellow plaid Wallpaper Online”? Any examples of this you can point to?
-
That is certainly possible, and it's a smart thing to do in many cases.
The easiest example of this that I could think of was the terms "buy mens nike shoes" and "buy womens nike shoes". store.nike.com ranks highly for both results, but with an almost completely different set of pages for each. Many large brands will have several similar items that are differentiated by the long tail, so you should be able to find more examples fairly easily.
-
Well, for a start, its very hard to see traffic figures for long-tail queries - by definition there are thousands of variations that may get only a search or two each month! I'd focus on finding the keywords that make you money - the long tail will follow if you write good content and have a great natural link profile (varied anchor text)
Find the money keywords using adwords, then optimize your site for those.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain keyword ranking
I used to use Searchmetrics (years ago) which enabled me to add in the domain name into their website, and it would provide all the keywords that rank for it. Does Moz do that do you know? Thanks
Keyword Research | | patn_studio0 -
German Keywords
Hi I wanted to check the volume of a keyword in German but unfortunately, it shows no data available.?
Keyword Research | | Raymonda
Is this actually possible to research German keywords with your tool?0 -
What defines what words in a title are considered Keywords?
Hi, sorry if this is a silly question. I'm curious how keywords are defined. Is every word in a title a possible keyword? If I have a keyword titled "Linear Shower Drain | 40" Long", does it take the whole thing as a keyword? Is just "Linear Shower Drain" the keyword? Would "Shower Drain" pop up as a keyword, since its nested in the title? Thank you in advance for your answers!
Keyword Research | | ezable0 -
Accuracy of search volume for keyword planner v old keyword tool?
Hi there, I'm (logged into Google Adwords) and researching search volume for keywords but I'm seeing weird results. I know that the term "outage notification" had between 1000 and 5000 monthly global searches when I last looked (I know this because I add a search volume tag to the keywords I track ranking of via Moz). Yet, now when I check global search volume via keyword planner I'm seeing only 70 global searches per month (AND low competition which I know is not true). Is this perhaps because only the exact match is reported or is something else going on? Very frustrated as I have now lost faith in the keyword research process via Google keyword planner....not sure where to go from here!! Thanks very much
Keyword Research | | SnapComms1 -
Longtail keyword definition seems fuzzy?
So we all know about longtail keyword vs. short tail. However, it seems that the definition is a bit inconsistant. Some people say longtail keywords are keywords that get very low amounts of traffic, others that they are key phrases with 2 or more words. And others add to this that they have high conversion rate but describe specific features, product, service, model # etc. In an ideal model I suppose all of these things would be true. As keyword length increases, traffic tends to decrease, keyword is more specific pointing at features, model#, specific product etc and therefore the conversion rate is a bit higher as well. However, the data isn't a perfect curve. I will see keywords that get 18,000 searches but have 4 words. And then I will see single word key phrases that get <10 -20 searches a month. What am I to consider these? Its like they fit half the criteria. Any comments on this would be helpful and appreciated. I suppose the real question I am after is - it seems like the real definition of a long tail keyword cant be any of the above traits of a long tail keyword. How do you really define a long tail keyword in all circumstances (without it being this subjective idealized definition based on a perfect model) and where would the keyword circumstances (lots of words but high traffic, and low traffic but 1 word) fall in the graph? Center?
Keyword Research | | eastco0 -
Include Location in Keywords?
I understand Google's local search automatically searches keywords with the location you are searching from. For example if I'm searching from Calgary and query "best shoe repair", Google knows I'm searching from Calgary and presents Calgary based results. I'm using Google's new Keyword Planner tool which allows for city based search results, meaning I don't have to include "Calgary" in the keywords I submit. The question I have is should I be attaching "Calgary" to my keywords for on-page optimization, and why or why not? Any help would be greatly appreciated!
Keyword Research | | reidsteven750 -
How should I use keywords in a sentence?
The keywords that I target are phrases that wouldn't ever be used in a sentence... Ex: Stained Concrete Virginia My question is... Is it better to use the phrase, even though its odd? Ex: Stained Concrete Virginia is a great product Or is it better to make it a natural sentence? Ex: Stained Concrete in Virginia is a great product? Im trying to find a way to use my keyword phrases at least 4 times in the content of the pages...but it seems difficult if I have to use such an odd phrase. Thanks! Tim
Keyword Research | | Timvroom0 -
Should we change our site domain name to include our keyword?
Our niche has one keyword phrase that is much, much more active than any other comparable phrase. Let's call that phrase "math problems". Within this phrase, the "math" is absolutely the most important keyword, as it is also used in every spin-off search phrase, like "math answers", "math practice", etc. We've had our domain since 1996, and is currently the company name - "Rocketproblems.com". Over the last year (2010-2011) our SERPs have steadily dropped to the point where we're not getting a sustainable level of business from organic search, whereas in 2009 we were doing fantastic. However, we've also had "Rocketmathproblems.com" since about 2000, just gathering dust. What I've noticed from the top search results is that nearly every domain has either "math" or "math problems" in its URL. Do you think it's worth it to switch to the keyword-rich URL? It is a bit more verbose, and the "Rocketmathproblems.com" v.s. "Rocketproblems.com" example perfectly captures the different feeling. My inclination is that SEO is only becoming more competitive, and if we aren't getting worthwhile business from organic search at the moment then we should bite the bullet and make the switch for the future, along with ramping up our content generation. However, I also noticed that in late 2009 a previous webmaster switched to "Rogermath.com" but switched back within a month when our SERP for the key phrase was a page lower - I gleaned this from a Moz Juicy Keywords Report :). Thoughts?
Keyword Research | | ACann0