Local SEO
-
Im trying to rank well for a local search. im trying to rank for my city plus lawn care. Its not that competitive, because people in this field dont know about seo. Im trying to just rank well for it can someone give me suggestions to do that. Should i create blogs and use the comments to hyperlink to my page. Im doing research on my competition and seeing what backlinks they are using. and off page seo ideas would be great as well We have a great google places page same with yahoo. We are trying to rank for different city's i rank well for the city i live in and my address is in, but i dont rank that well for other cities. Even tho they are less competitive than mine competitive under 500k results for my keyword
-
Hi John,
Considering I don't know where you are in terms of site development, I will offer some suggestions in general terms.
1. Do you keyword research to determine how your customers will find you. Include your city and/or state name in your searches. Build pages that your customers will find beneficial and optimize for those.
2. Use your city name and/or state in title tags and on page where appropriate.
3. Make sure you use your local area code, zip code, street address consistently in all your local directories and Google Places. Visit getlisted.org for directory submission ideas.
4. Put your address in the footer of your site.
5. A blog is a great idea for lawn seasonal lawn care tips. Take photos/videos of your work and post them on your site/blog to beef up content. Example: "Here's what we can do about chick weed starting to show during the winter months." - I called my lawn guy about it last week :).
6. Leverage social media (Facebook specifically) for connecting your customers and allowing your customers to share with friends.
7. I wouldn't have one picture on my site that was not a local picture. Name your files with localized tags and use proper alt tags.
8. Its okay to include surrounding communities in titles, meta descriptions and on-page etc. as Google will pick those up as well depending on the competition.
9. If you have relationships with local vendors ask them for a link.
10. Don't do more for your site than you can effectively manage. If you can't keep your site, blog, facebook page etc. fresh, don't do it. Scale it back, keep it simple and ALWAYS keep your customer's benefit the motivation for what you do.
Good luck!
-
Set up all your site business listings on Google Places, yelp, bing business, etc.
That will help a lot.
And if its not all that competitive as you say than basic on page optimization should do the trick . If it takes moer than link build. I suggest guest blogging
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pre Launch New Website SEO Best Practices
Hi All, I am currently mid development of a website (no testing page yet) and want to make sure I am doing my due diligence in regards to SEO. Are there best practices to always complete while a website is being built? If so what are they? I've gotten to the stage where I've read every blog on the planet and now maybe too much info. I am also focusing my Keyword Analysis around competitor research to write great copy from, but seem to be falling down a rabbit hole of way too many keywords. Is there agencies/services that would just be hired to do Keyword Research for my needs? Thanks a lot!
Competitive Research | | Krackle0 -
Can NoFollow Links Hurt SEO Efforts?
Hi Mozzers' I've been doing some research on a few sites and found that one or two contain allot of nofollow links, can these have a negative effect on seo efforts?
Competitive Research | | Kal-SEO0 -
Finding Local SERPs
Good Afternoon Everyone, I am looking into finding a tool that can use different IP addresses for local markets to find what their SERPs look like for searches such as: Cogs in Calgary Cog Installer Miami Cog Repair New York With local IP addresses for that search in that market. Not sure if such a thing exists, but thanks in advance!
Competitive Research | | RandyEpp0 -
What's the best SEO way to benefit from your competitor's shutting down?
Hi ! Our main competitor is shutting down (website will be offline) at the end of the month and we are negotiating with them to buy their domain name: the idea would be to take advantage of their good rankings in the SERPs to redirect traffic to our pages (we're planning to crawl their site or get their sitemap and redirect th category / product pages to ours). The question is: for how long this strategy will be useful: days / weeks / months? (= for how long their pages will continue to appear in the SERPs from the day we enable the 301 redirections to our site?) Thanks in advance for your help! And if you have better suggestions, we're up to hear them of course.. 😉 Cheers
Competitive Research | | Kuantokusta0 -
I must be tripping. How is this site ranking for the term "SEO Company"??????
When I go to Google non-custom search results and search the term: seo company The website "greencowseo.com" is ranked 3rd. OpenSiteSearch shows nothing. And get this... the domain was registered 14 days ago by somebody in Egypt. Do I need to quit my SEO Moz membership and hire this guy? 🙂
Competitive Research | | Bo-Jangles0 -
Ahrefs or Majestic SEO
Hi Guys, I'm looking to purchase 1 of the above services and I'm just wondering which one you guys think is best? Looking a ahrefs they seem to update there index more often. Thanks, Scott
Competitive Research | | ScottBaxterWW0 -
International SEO
My client just launched a german version of their site: English Version:
Competitive Research | | kchandler
www.domain.com/en/.... Germain Version:
www.domain.com/de/.... Is there a best practice to get the new section of the site indexed in www.google.de? Are you able to submit a different sitemap to each Google domain? How do you go about doing keyword research, its got to be different search trends than google.com, right? A am complete beginner when it comes to international SEO so any advice would be greatly appreciated! Regards - Kyle1 -
How good really is Yahoo Directory Listing is on SEO optimization
I just god the approval from Yahoo Directory Listing today. How should I expect ranking increase just with that on google, yahoo and bing in the next couple of days ?
Competitive Research | | processia0