Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
I can buy a domain from a competitor. Whats the best way to make good use of these links for my existing website
-
I can buy a domain from a competitor. Whats the best way to make good use of these links for my existing website
-
-
I assume since it is from a competitor it topically related to your site? Why not figure out which specific URLs on the domain have the most backlinks and 301 them over to URLs on your domain with highly similar content? If you lack the content, write fresh content and pass it through the LDA tool a couple times to make sure it's highly relevant for your closest related KW target. 301 all other links to your homepage or something.
If the site has a lot of standalone merit, why not just capitalize on it and treat it like an independent lead or revenue source? Maybe put some well-placed links to your existing site throughout?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I use a 301 redirect to pass 'back link' juice to a different domain?
Hi, I have a backlink from a high DA/PA Government Website pointing to www.domainA.com which I own and can setup 301 redirects on if necessary. However my www.domainA.com is not used and has no active website (but has hosting available which can 301 redirect). www.domainA.com is also contextually irrelevant to the backlink. I want the Government Website link to go to www.domainB.com - which is both the relevant site and which also should be benefiting from from the seo juice from the backlink. So far I have had no luck to get the Government Website's administrators to change the URL on the link to point to www.domainB.com. Q1: If i use a 301 redirect on www.domainA.com to redirect to www.domainB.com will most of the backlink's SEO juice still be passed on to www.domainB.com? Q2: If the answer to the above is yes - would there be benefit to taking this a step further and redirect www.domainA.com to a deeper directory on www.domianB.com which is even more relevant?
Technical SEO | | DGAU
ie. redirect www.domainA.com to www.domainB.com/categoryB - passing the link juice deeper.0 -
What can I do to stop ranking for a keyword that has nothing to do with the companies website?
A website that we maintain keeps ranking for the keyword 'homeless shelter'. The company is UTILIS USA and they produce heavy duty shelters for military personnel. They have nothing to do with homeless shelters but continue to receive traffic concerning the phrase.
Technical SEO | | ReviveMedia0 -
Best & easiest way to 301 redirect on IIS
Hi all, What is the best and easiest way to 301 redirect URLs on IIS server? I got access to the FTP and WordPress back office, but no access to the server admin. Is there an easy way to create 301 redirect without having to always annoy the tech in charge of the server? Thanks!
Technical SEO | | 2MSens0 -
Does anyone use pingler and is it any good
Hi, i have joined pingler and pay per month to use it but i have not seen any difference with traffic or google rankings and i would like to know if anyone else is using the paid version of pingler.com and if they find it a good service
Technical SEO | | ClaireH-1848860 -
What is the best way to find stranded pages?
I have a client that has a site that has had a number of people in charge of it. All of these people have very different opinions about what should be on the site itself. When I look at their website on the server I see pages that do not have any obvious navigation to them. What is the best way to find out the internal linking structure of a site and see if these pages truly are stranded?
Technical SEO | | anjonr0 -
Best free tool to check internal broken links
Question says it all I guess. What would your recommend as the best free tool to check internal broken links?
Technical SEO | | RikkiD225 -
Use of + in url good or bad?
Hi, I am working on a SEO project for a client.
Technical SEO | | MaartenvandenBos
Some of the urls have a + between the keyword.
like www.example.com/make+me+happy/ Is this good or bad for seo?
Or is it maybe better to use - ? Thanks!0 -
Outranking a competitor when their domain name is the keyword
Hi I'd just like to ask the opinion of my fellow members here : We are currently ranking second for a very important keyword and would obviously like the top spot on the SERP - the site that is ranking first has the domain name as the keyword phrase(along with a good amount of quality links from a variety of domains) - now I know it is possible to outrank them since I do remember reading about this in one of Rands posts(I think it was the whole white hat black hat one he posted recently) - bascially we have more domain authority, slightly less links but from double the amount of root domains and a higher page authority too! Does having the keyword as your domain make THAT much of a difference when we are(imo) quite close in terms of great content and link profiles(and all the onpage factors) ? Thanks!
Technical SEO | | DanHill0