Understanding page and subdomain metrics in OSE
-
When using OSE to look at the **Total External Links **of a websites homepage, I dont understand why the page and subdomain metrics are so different.
For example, privacy.net has 1,992 external links at the page level and 55,371 at the subdomain level. What subdomain? www redirects to privacy.net. And they have 56,982 at the root domain level - does that mean they have around 55k deep links or what?
-
Thanks Ryan, that exactly the information I required.
-
Using the privacy.net example you shared, there is no subdomain. Privacy.net is only using their root domain, http://privacy.net. All the data is for the root domain. If the address was www.privacy.net, then data could either apply to the "www" subdomain, or the root domain. There are an infinite number of possible subdomains. Some common examples might be blog.privacy.net or sales.privacy.net.
The page metrics in OSE for privacy.net show 2,043 links from 881 root domains. In other words, there are 2,043 visible links to the url http://privacy.net.
On the other hand, the subdomain metrics (or root domain in this case) apply to the entire privacy.net site. For example, on of the site's internal pages is http://privacy.net/internet-cookies/. The subdomain metrics add up all the links to the home page, the /internet-cookies page and every other page on the entire website.
With the above understood, your math is accurate. The site has 55k links to internal pages. Many of the links (17k+) go to this page: http://privacy.net/password-management/
-
Hi meterdei an example of a subdomain would be blog.mydomain.com
The OSE gives you the option to check all links pointing to a specific page, all links pointing to a subdomain and all links pointing to root domain.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Subdomain Ranking Question
Hi All - Quick question that I think I know the answer to, but I feel like I've been going around in circles a bit. My client is launching a new product and wants us to build a microsite for it (product.clientname.com). My client really dislikes their brand website, and wants to use paid media to push their audience to this new microsite. However, they also said want it to rank well organically. I feel uneasy about this, because of the subdomain vs. subfolder argument. I believe that the product will also be listed/featured on their main brand website. What is the best way forward? Thanks!
Technical SEO | | AinsleyAgency0 -
Thousands of 404-pages, duplicate content pages, temporary redirect
Hi, i take over the SEO of a quite large e-commerce-site. After checking crawl issues, there seems to be +3000 4xx client errors, +3000 duplicate content issues and +35000 temporary redirects. I'm quite desperate regarding these results. What would be the most effective way to handle that. It's a magento shop. I'm grateful for any kind of help! Thx,
Technical SEO | | posthumus
boris0 -
Blog Page Titles - Page 1, Page 2 etc.
Hi All, I have a couple of crawl errors coming up in MOZ that I am trying to fix. They are duplicate page title issues with my blog area. For example we have a URL of www.ourwebsite.com/blog/page/1 and as we have quite a few blog posts they get put onto another page, example www.ourwebsite.com/blog/page/2 both of these urls have the same heading, title, meta description etc. I was just wondering if this was an actual SEO problem or not and if there is a way to fix it. I am using Wordpress for reference but I can't see anywhere to access the settings of these pages. Thanks
Technical SEO | | O2C0 -
Can Anybody Understand This ?
Hey guyz,
Technical SEO | | atakala
These days I'm reading the paperwork from sergey brin and larry which is the first paper of Google.
And I dont get the Ranking part which is: "Google maintains much more information about web documents than typical search engines. Every hitlist includes position, font, and capitalization information. Additionally, we factor in hits from anchor text and the PageRank of the document. Combining all of this information into a rank is difficult. We designed our ranking function so that no particular factor can have too much influence. First, consider the simplest case -- a single word query. In order to rank a document with a single word query, Google looks at that document's hit list for that word. Google considers each hit to be one of several different types (title, anchor, URL, plain text large font, plain text small font, ...), each of which has its own type-weight. The type-weights make up a vector indexed by type. Google counts the number of hits of each type in the hit list. Then every count is converted into a count-weight. Count-weights increase linearly with counts at first but quickly taper off so that more than a certain count will not help. We take the dot product of the vector of count-weights with the vector of type-weights to compute an IR score for the document. Finally, the IR score is combined with PageRank to give a final rank to the document. For a multi-word search, the situation is more complicated. Now multiple hit lists must be scanned through at once so that hits occurring close together in a document are weighted higher than hits occurring far apart. The hits from the multiple hit lists are matched up so that nearby hits are matched together. For every matched set of hits, a proximity is computed. The proximity is based on how far apart the hits are in the document (or anchor) but is classified into 10 different value "bins" ranging from a phrase match to "not even close". Counts are computed not only for every type of hit but for every type and proximity. Every type and proximity pair has a type-prox-weight. The counts are converted into count-weights and we take the dot product of the count-weights and the type-prox-weights to compute an IR score. All of these numbers and matrices can all be displayed with the search results using a special debug mode. These displays have been very helpful in developing the ranking system. "0 -
WP image pages
I used Dreamweaver for years but have recently been switching to Wordpress. On the whole the results have been very positive. However, I don't like the way that WP generates a page for images when the image is inserted into a blog post. I was just reading this http://www.eyeflow.com/content-strength-audit/ excellent article on Content Strength Audit and it referred to this problem as well. Often, when I insert an image into a blog, I delete the reference to the image page and link directly to the image. Is this an effective way to deal with the is problem? Is there a better approach? Best,
Technical SEO | | ChristopherGlaeser
Christopher0 -
After I 301 redirect duplicate pages to my rel=canonical page, do I need to add any tags or code to the non canonical pages?
I have many duplicate pages. Some pages have 2-3 duplicates. Most of which have Uppercase and Lowercase paths (generated by Microsoft IIS). Does this implementation of 301 and rel=canonical suffice? Or is there more I could do to optimize the passing of duplicate page link juice to the canonical. THANK YOU!
Technical SEO | | PFTools0 -
Pages plummeting in ranking
Hi all, I have a question, which i hope you can answer for me. I have a site www.betxpert.com (a danish betting site) and we have tried to do some SEO to improve conversions. One of the steps we have taken was to link to all of our bookmaker reviews in our menu (a mega menu). All of our bookmakers have an img and text link in the menu. The menu is shown on every page of the site. Since we have made this change we have been plumeting down the SERPs. For the search "betsafe" this page http://www.betxpert.com/bookmakere/betsafe is no longer in the top 50. We also added the "stars" so that the google result will show our over all review for the bookmaker, in order to stand out in the SERPs. Can anyone explain to me what the problem might be? Over extensive internal linking or?
Technical SEO | | rasmusbang0 -
404 - page authority?
If in open site explorer my 404 pages have a higer page authority - what benefit would i see in rankings if I 301 redirected those pages to the right page. For example www.site.com/widget is a 404 but has authority according to open site explorer - but the page i see in the serps is www.site.com/widget/ with the / at the end. so what benefit would i see in rankings if I 301 redirected those pages to the right page?
Technical SEO | | DavidS-2820610