Should I be afraid to launch new website?
-
I have been redesigning my website in the last 2 months. I'm almost ready to finally launch it. Now I wonder how it will effect my rankings. I have taken a few measures to avoid problems such as:
- I kept the page names as they are.
- I kept the structure of the website
- Optimized the structure of my pages which should benefit my SEO rather then harm it.
Yet, if I would experience a drop in rankings, could I regain my rankings by switching to the previous website?
-
I haven't heard too many people talk about switching back to the old website, and sorry I don't have any advice to give you there.
Since your original question was asked, this great post about migrating your website has been published on the SEOmoz blog that can really help make sure you have a lot of the correct things done for a site migration. Best of luck!
http://www.seomoz.org/blog/web-site-migration-guide-tips-for-seos
-
Thanks for the tips, but I really would like a answer to this question:
if I would experience a drop in rankings, could I regain my rankings by switching to the previous website?
-
You should crawl your website for 4XX for sure.
-
Before you launch a new website be sure that all of your major on-page optimization elements are in place.
These are things like <title><h1> <h2> alt= breadcrumbs and anything else that you have used to optimize your pages.</p> <p>It sounds like you have been careful and have done things to kick your optimization up a notch.</p> <p>If your design improves the visitor experience your rankings should go up as your rate of earning tweets, likes links, etc increases.</p> <p>Toss it up and Good Luck.</p> <p> </p> <p> </p></title>
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should We Wait To Launch a Redesigned Site After Google's Core Web Vitals & Page Experience Algo Update
We are redesigning our WordPress site (over 1300 posts and pages) and are on schedule to launch in May of 2021. Should we wait for after Google's Core Web Vitals & Page Experience algorithm update?
On-Page Optimization | | opiates0 -
We have new website abexpress.ae. The website is not ranking in the first page when I search with the Domain name itself. Any tips to improve the SEO for a new website?
We have launched a website abexpress.ae. The website is not ranking well even if we search with the Domain name. The Domain authority of the website it 10. How to increase this?
On-Page Optimization | | AlliedTransport0 -
Reducing multi-page website to one page & SEO ramifications?
Hello there! I just want to check in before I do this. I am reducing a multi-page website to one page (temporarily, but for at least 4-6 months). I will be 301 redirecting all old pages to the one, new home page. The new home page has a lot more content, long and short keyword phrases. Aside from losing the benefit of internal links, will reducing the number of website pages hurt a ranking? Does having associated keywords on other website pages provide benefit to another (in this case Home) page? Thanks so much for your invaluable advice!
On-Page Optimization | | lulu710 -
Review rich snippet with reviews hosted on customer feedback company's website?
Is it possible to enable rich snippets for reviews that are not visible on the page in question? A restaurant's Wordpress website mentions the average rating but the actual customer feedback and reviews are displayed on a page on the website of the feedback company. Would it be enough to implement a small widget (displays star rating, number of reviews and links to the review page) and add microdata/J-SON to convince search engines that the reviews are legit? Thanks in advance! Bas
On-Page Optimization | | SEO-Bas0 -
Internal Linking From Blog to Website
Hi all, I'm just seeking opinions on something an external company have told us about linking from our blog to our website... Our website is; www.XYZ.com and our blog is www.XYZ.com/blog I add content to the blog on an almost daily basis and generally link on average 3 times from the blog (internally) to a various relevant pages on our website. Today I was told that by doing this I am 'diluting' the link juice which I understand but don't agree with... All I am doing is a form of internal linking which as far as I am aware is a good on-page technique? Just curious to learn other people's view on this... Many thanks Andy
On-Page Optimization | | TomKing0 -
New Pages - Stable Rankings
Hello, Not a direct question really, just a poll really of your experience - I work with a few companies and have noticed recently that there seems to be an increase in the time it takes to go from a) showing up in the index (quickly within a day or two) to b) getting a stable ranking. I see spikes over the first few weeks (even up to 3 months) before the rankings eventually settle. Have you noticed the same, is it taking longer to achieve a stable ranking, do you work with any sites that get indexed, rank, and stay in the same slot for moderately competitive terms comparing to a year or tow ago? Interested to hear other people's experience and how long we expect to wait for new content to settle Thanks
On-Page Optimization | | xoffie0 -
When You Add a Robots.txt file to a website to block certain URLs, do they disappear from Google's index?
I have seen several websites recently that have have far too many webpages indexed by Google, because for each blog post they publish, Google might index the following: www.mywebsite.com/blog/title-of-post www.mywebsite.com/blog/tag/tag1 www.mywebsite.com/blog/tag/tag2 www.mywebsite.com/blog/category/categoryA etc My question is: if you add a robots.txt file that tells Google NOT to index pages in the "tag" and "category" folder, does that mean that the previously indexed pages will eventually disappear from Google's index? Or does it just mean that newly created pages won't get added to the index? Or does it mean nothing at all? thanks for any insight!
On-Page Optimization | | williammarlow0 -
Schema.org for news websites?
So as of late I have been on something of a mission to mark up my news website with as much accurate and detailed Schema and Open Graph data as possible, in order to not only allow the search engines to understand my content properly, but also to ensure everything appears in the most ideal fashion when linked to from Facebook, Google+, etc. Here is an example of a typical article page: http://www.nerdscoop.net/technology/video-games-459 As you'll see I currently have news posts marked up as article because that is essentially exactly what they are, but is there a better way to emphasise that they are news rather than just generic articles? My second question is regarding the category pages and the home page. How would be best to mark these up? With OG the task is fairly simple, because I can specify the homepage as being a website, but not so with Schema from what I can see. Either way, this is an interesting subject to me and I look forward to any discussion as a result. Thanks for looking.
On-Page Optimization | | HalogenDigital0