Google anomaly

[iamnew]

Hi,

As per Google's Keyword Tool , the exact search volume for a particular keyword is 22000.

As per Google's Webmaster Tool , my SER for the same keyword is 5.8

BUT , I see only 500 impressions for this keyword in webmaster !

Can someone help decipher this behavior ?

[iamnew]

Thanks Mate

[mad2k]

It is because in AdWords KT Google estimates potential on global and local market.

In webmaster tools, when localization is not specified  google collect data in a specific way, can say it's a measure of a propagation of particular site (written in e.g. english) in many local markets which are use that language.

Result is neither global nor local. Result is specific for particular site, language and many other factors responsible for spreading a content in many places. Please that it is correct for assumption that localization of a site is not set.

In other cases local results from GKT and local from GWT are comparable.

Hope my explanation clarified your doubts

[iamnew]

Sry about the confusion ... I mean certain  keywords in GKT have  search volume around 22000 and GWT impressions around 15000. Why does not these keywords show "local" impression only in GWT

[mad2k]

Sorry I don't understand, could you please ask clearly, what is search volume? in GWT?

[iamnew]

But what about other keywords which GWT search volume around 22000 and GWT impressions around 15000

How do these keywords fit in entire scheme of things ?

[mad2k]

If you didn't choose a geographic location google use different signals:

"If no information is entered in Webmaster Tools, we'll rely largely on the site's country domain (.ca, .de, etc.). If an international domain (.com, .org, .eu, etc) has been used, we'll rely on several signals, including IP address, location information on the page, links to the page, and any relevant information from Google Places."

more: GWT help

so your traffic can be for example from many english speaking countries

[mad2k]

It depends - probably for google.com did you localize a site?

[iamnew]

Correct ..

22000 is for Global in Google KWT

In google WT i have not set  Geographic target

So which country say USA , Canada is the search impression for ?

[mad2k]

Hello,

did you check what kind of searches is result from GKT? Global or local. In Google WT only the local searches are presented - just check it first