The best country specific strategy vs. an incumbent exact match domain
-
We are the single reseller in our country of a niche software, which has a quite general but non-competitive name. The name is already taken buy others in our country TLD, and in 1st rank. They are not related to our industry/business. Let's say our software is named blah, which could be the best country specific strategy we could have? Register a new country TLD domain with the blah in it? Something like blah-country.tdl. bl-ah.tdl? blah-software?
Best Regards
-
If that's the case, the next question is are you after general traffic or country specific traffic? If it's a specific country, get the TLD for that country (i.e. .co.uk). Otherwise I'd consider a more general one (like a .com). The country specific domains help primarily with country recognition and ranking for that country's search (i.e. google.co.uk)
Who owns your "blah".tld? Do they have a legitimate purpose for it? Do the makers of the software have an international trademark for their software name? If they're just squatting, you could have the ICANN give you the domain. Takes a bit but could help if you're trying to sell the brand.
-
Thank you Highland, I think we have to start a new site.
-
Don't get hung up by the keyword-in-domain concept. It plays a role mostly when you're looking at starting a new site. Switching URLs (especially TLDs) is painful, since you lose some steam your current site has. Work on your on-page optimization and build a social media campaign. Build what you have into a winning SEO strategy. There's no reason why unrelatedsoftware.com can't rank well for "blah"
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best practice to have gated white paper indexed by Google
Our main website white paper page has an image and brief description of the white paper. Once you click the white paper you are redirected to a form to access the gated white paper. Once you complete that form you are redirected to the white paper pdf which is housed on a subdomain/Hubspot. Because of this, I do not believe our website is getting "credit" for the keywords/content on these pages. Any suggestions on how we can allow the search engines to crawl this content while still keeping it gated? As I understand it a sub domain cannot hep or hurt (aside from critical crawler issues) the main domain. Thank you
On-Page Optimization | | NikCall0 -
Best site structure for us?
Hey guys, I have a somewhat silly question that I probably know the answer to - but would still like to hear your POV's. We're a WP theme making company but we also build other stuff. Context: 1. All demos for themes currently go under domain.com/Theme_A/ The demo is lorem ipsum so is marked noindex nofollow. That being said we get rocking analytics data usually (not sure if it's still valuable for G after the noindex). 2. Currently we need landing pages for themes and we're running them under domain.com/Theme_A/optimized-landing-page-title.php dofollow and indexed ofc. My question is...Would we be better off to include all landing pages under a domain.com/wordpress-themes/ category/tax and then go for the optimized-landing-page-title.php page? Does it make any difference either or? Right now we're not REALLY running them on subdomains (though the structure seems like it), they're just folders. We're thinking that more seo juice would flow through the different pages if we have them all under the same category, rather than basically starting from scratch each time under a new folder. Right? Thanks!!!
On-Page Optimization | | andy.bigbangthemes1 -
Best schema option for condos / condominiums?
Hey guys, I'm doing a review on some schema on some of our sites. Most of them are generic using LocalBusiness. There are a few more specific schemas I could use, but not sure what would be the most relevant. Wondering if any of you have a suggestion or ideas? https://schema.org/Residence https://schema.org/LodgingBusiness https://schema.org/ApartmentComplex or I could just stick with LocalBusiness. I'm leaning towards LodgingBusiness or ApartmentComplex.... but when I think of LodgingBusiness I think of something temporary / vacation type deal like hotels. Apartments... kind of self explanatory, a condominium isn't exactly an apartment but perhaps it is more comparable to an apartment than a hotel, motel or inn. What are you thoughts on this? Also, which "format" is better to use RDFa, microdata, or JSON-LD. Does it matter?
On-Page Optimization | | donnieath0 -
Should blog tags be location specific?
I understand the concept of organizing blogs with categories, but how specific should the tags on blog posts be? i.e. "cosmetic dentist" vs. "cosmetic dentist san francisco" I'm specifically using Squarespace if that helps. Thanks!
On-Page Optimization | | ReaderSam0 -
Spanish version of site - best practice?
I need to create a Spanish version of an existing site. My idea was to have the Spanish content switch out the English content if the query string had something like ?l=es. It would also drop a cookie so that all other pages would switch out content as well. I do want the Spanish content to be indexed and rank in the search engines, though. I would include all of the Spanish versions (with the ?l=es) in the site map and link to them on every page with a link to the Spanish version. Does anyone have any experience with this? Is this a bad idea? Thanks! Tom
On-Page Optimization | | TomBristol0 -
Keywords vs Tags In Wordpress
Whats the difference between Keywords vs Tags In Wordpress? Also sine meta keywords don't matter in a website do they matter on a blog?
On-Page Optimization | | splashmedia0 -
Landing Pages: New Domain or Sub Folder?
I use premise for landing pages. I have some extra domain names that are fantastic in my industry. I'm wondering if I should use those domains for these landing pages? The header, nav, footer, would be the same as my main site, the body and content would be totally different. will google penalize me if I have the same header and footer on a landing page?
On-Page Optimization | | homebizsmart0 -
Absolute vs relative urls
Hello, Should absolute or relative urls to be used for the internal links? I heard mixed opinions on that: One source claims that web crawlers prefer absolute urls as they are more understandable Other source points that there is no difference for web crawlers what urls are used and relative urls are shorter which reduces the size of a page. Which option is recommended? Many thanks Darius
On-Page Optimization | | LinenMe0