The best country specific strategy vs. an incumbent exact match domain
-
We are the single reseller in our country of a niche software, which has a quite general but non-competitive name. The name is already taken buy others in our country TLD, and in 1st rank. They are not related to our industry/business. Let's say our software is named blah, which could be the best country specific strategy we could have? Register a new country TLD domain with the blah in it? Something like blah-country.tdl. bl-ah.tdl? blah-software?
Best Regards
-
If that's the case, the next question is are you after general traffic or country specific traffic? If it's a specific country, get the TLD for that country (i.e. .co.uk). Otherwise I'd consider a more general one (like a .com). The country specific domains help primarily with country recognition and ranking for that country's search (i.e. google.co.uk)
Who owns your "blah".tld? Do they have a legitimate purpose for it? Do the makers of the software have an international trademark for their software name? If they're just squatting, you could have the ICANN give you the domain. Takes a bit but could help if you're trying to sell the brand.
-
Thank you Highland, I think we have to start a new site.
-
Don't get hung up by the keyword-in-domain concept. It plays a role mostly when you're looking at starting a new site. Switching URLs (especially TLDs) is painful, since you lose some steam your current site has. Work on your on-page optimization and build a social media campaign. Build what you have into a winning SEO strategy. There's no reason why unrelatedsoftware.com can't rank well for "blah"
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain Redirection
hi all - question we seem to see people ranking better naturally when they have the seo term in their title. Say we were optimising for "red buses". Our company was called Diamond we are using Diamond.co and have a DA of 32 (Page Title Diamond Red Buses | Bla) Should we buy diamondredbuses.co.uk ? Is it best to continue on our domain and redirect? Or move domains? How much would it affect?
On-Page Optimization | | KellyDSD860 -
URL keyword separator best practice
Hello. Wanted to reach out see what the consensus is re-keyword separators So just taken on a new client and all their urls are structured like /buybbqpacks rather than buy-bbq-packs - my understanding is that it comes down to readability, which influences click through, rather than search impact on the keyword. So we usually advise on a hyphen, but the guy's going to have to change ALLOT of pages & setup redirects to change it all wasn't sure if it was worth it? Thanks! Stu
On-Page Optimization | | bloomletsgrow0 -
Different meta-description per country?
I have this .com domain which is the corporate website. Next to this domain, we also have local domains. We would like to test with a different meta-description per country on this one corporate .com domain. Does anyone knows if this is possible and how we could integrate this?
On-Page Optimization | | WeAreDigital_BE0 -
One post on a keyword updated frequently vs. multiple posts
I'm wondering - which is better for SEO: having one post which is updated frequently or multiple posts on a given topic? Take this example: I write the ultimate guide to grilling steak. This guide should be updated at least yearly, if not more frequently. Should all the updates be applied to the existing post, or should there be a new, yearly post for each yearly guide to grilling steak? Another related question: is it bad for SEO to have a single-page site? Let's go back to the example: what if we create a single page which is the ultimate guide to grilling steak. We don't create additional content or anything else: it's only the guide which continues to get added to over time with new photos, new comments, new ideas, more information, etc. Is that going to rank better than a blog with separate posts that address all the different things that go into grilling steak (choice of meat, cooking methods, useful tools, etc.)? Thanks, --eric
On-Page Optimization | | EricOliver0 -
Static content VS Dynamic changing content what is best
We have collected a lot of reviews and we want to use them on our Categories pages. We are going to be updating the top 6 reviews per categories every 4 days. There will be another page to see all of the reviews. Is there any advantage to have the reviews static for 1 or 2 weeks vs. having unique new ones pulled from the data base every time the page is refreshed? We know there is an advantage if we keep them on the page forever with long tail; however, we have created a new page with all of the reviews they can go to.
On-Page Optimization | | DoRM0 -
External vs inline for CSS menu
Which is better for search engines: external or inline menus? And which language: CSS, Javascript, or both?
On-Page Optimization | | teatable0 -
Attributes vs. Separate Products?
I carry a line of products that come in 4 sizes and 15 colors. Is it better to have separate products for each combination (Red Large, Blue Small, etc), or a product for each size with attributes for the color, or something else? Also, should I put the brand name in each product name, or only put it in the category that contains that brand? Thanks.
On-Page Optimization | | teatable0 -
Cross Domain Duplicate Content
Hi My client has a series of websies, one main website and several mini websites, articles are created and published daily and weekly, one will go on a the main website and the others on one, two, or three of the mini sites. To combat duplication, i only ever allow one article to be indexed (apply noindex to articles that i don't wanted indexed by google, so, if 3 sites have same article, 2 sites will have noindex tag added to head). I am not completely sure if this is ok, and whether there are any negative affects, apart from the articles tagged as noindex not being indexed. Are there any obvious issues? I am aware of the canonical link rel tag, and know that this can be used on the same domain, but can it be used cross domain, in place of the noindex tag? If so, is it exactly the same in structure as the 'same domain' canonical link rel tag? Thanks Matt
On-Page Optimization | | mattys0