Could H1 be really important in our niche

[BobGW]

Hello,

I've been analyzing our top competitors since we dropped in rank recently, and all the people who did not drop in rank as well (looks like an algorithm change) and are ranking well have an H1 with their keywords in it.

keyword "NLP"

our site: nlpca(dot)com

Could the H1 be really important in our case?

[BobGW]

I don't think our anchor text is over-optimized, but I will check.

[SeattleOrganicSEO]

I can't find the other thread where you asked this question before, but found this one when wanting to share this.

Any chance you could be victim of this?  http://www.seomoz.org/blog/anchor-text-distribution-avoiding-over-optimization  I just thought of you while talking to someone else.  Any chance you're over the 30% for "NLP"  or "NLP Training" specific anchor text?

[donford]

Hi Bob,

I used this article as a basis for my example on the title tag.

Here is a quote of the relevant info.

What NOT to Do:

The most common mistake I see with multiple phrase targeting is to use a strategy like this:

Title:

Ted Baker, Ted Baker London, Ted Baker Clothing, Ted Baker Men's Clothing, Ted Baker Clothing Collection - Buy Online Now at Manamialameseo.com

Meta Description:

Ted Baker On Sale. Ted Baker Men's, Ted Baker Clothing, Ted Baker Collection, Ted Baker Online.

[BobGW]

Are you looking at the text-only google cache when you say it's at the bottom of the page?

Has anyone out there ever seen a site be penalized for stuffing the title tag?

Thanks Don!

[donford]

H1 tags are very important.Your sites is buried at the bottom of the page, with the keyword NLP towards the end of the actual tag.

Additionally I noticed that you repeat NLP in your title tag way too many times, it maybe getting marked as spam or at least penalized.

NLP California | NLP Training | NLP Certification | NLP Courses

Have you considered something like:

NPL Courses, Training, Certification | NLP Institute of California

Your site is very nice and appears to be an authority in our industry so a few simple fixes may go a long way for you.

Certainly run a On-Page Report Card to get all possible suggestions and evaluate them accordingly.

Hope it helps,

Don