Infinite Page Scrolling for e-commerce Product Catetegories
-
Hi There,
I would like to know what's the pros and cons of Infinite Page Scrolling for e-commerce Product Categories that have over 700 products. Sample here
Secondly how will this effect our on page SEO as far as google concerned?
Many Thanks
-
Speaking personally (not technically or SEO-ly) I'm not a fan of these pages. I'm the kind of guy who looks at the scrollbar to estimate how long a page is, how far through I am, etc, and when it suddenly lengthens it undermines that certainty. This is merely opinion mind you, but in my experience ecommerce users on average aren't necessarily the savviest when it comes to technology in the first place so doing something like subverting their interface expectations might not be the best move.
Another thing that bugs me about these pages, especially for something like categoric listings, is that it's hard to tell exactly how many things are listed. If I'm on page 5 out of 7 I know there's only two more pages of purses to look at and then I have to decide. With this sort of thing it just keeps going. I've also seen some implementations that just repeat the products as soon as you've gotten to the end, and that's even worse. What I find is that most online shoppers want to see everything in the list, but with that kind of structure they might never feel that.
Again, this is just 'gut feel'/opinion based and not anything specific or technical that I'm arguing against.
-
Thank you. I think it's best to apply to a few categories and do a heat map analyses or something similar. But As long as it doesn't effect on page SEO, it might work very well. In my opinion
-
@Jvalops, it varies a lot based on industry and audience. If I were you, I would do a test on the website to see if your audience likes it or not. I have seen lots of variations in the results in different product niches.
-
Any idea about user experience and conversions?
-
If you look at the cache version of the page, it still shows pagination and only shows the default 12 products to Google on Page 1. Therefore there's no real impact in terms of Direct SEO impact as far as "On-page" SEO ranking factors are concerned. I hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moving pages to new domain
Hello, Our product pages are ranked #1 on google for our target keywords using our domain e.g. www.olddomain.com/cases/productxyz and sell about 20 products all ranked #1. We have a new company called www.newco.com/case/product1, 2, 3 etc. We use woocommerce e-commerce for both old and new sites. What is the best way to list our old co-products on our new site and move over the #1 rankings? Do we create new products (using our new nice design) in the newco.com woo commerce and then redirect old co links? do we copy and paste all that old content into the newco.com? Totally confused. Thank you!
Web Design | | Jamesmcd031 -
How is Single Page Application (SPA) bad for SEO
Hi guys. I am quite inspired of SPA technique. It's really amazing when all your interaction with the site is going on the fly and you don't see any page reloads. I've started implementing the site with this instruction and already found nice guys to make the design. The only downside of the using SPA which I can see **is the **SEO part. That's because the URL does not really change and different pages don't have their unique URL addresses.
Web Design | | Billy_gym
Actually they have, but it looks like: yoursite.com/#/products yoursite.com/#/prices yoursite.com/#/contact So all of them goes after # and being just anchors. For Google this mean all of these pages is just yoursite.com/ My question is what is really proven method to implement the URL structure in Single Page Application, so all the pages indexed by Google correctly (sorry I don't mention the other search engines because of market share). The other question, of course, is examples. It will be great to see real life site examples, better authority sites, which use SPA technique and well indexed by search engines.1 -
Pushstate and Infinite Scrolling Article Pages: Is it detrimental to not change URLs as the page is being scrolled?
I've noticed a recent trend of news sites using infinite scrolling on article pages to garner more pageviews and I can assume serve up more ads. Here is an overview. Here is an article from NBC news that uses this technique: http://www.nbcnews.com/pop-culture/music/grammys-2016-here-s-why-adele-s-performance-was-out-n519186 Studies have shown that this technique has decreased bounce rates by +15% for some sites. My question is: If a site is using the technique without changing URLs as the user scrolls down what overall negative effects does this have? Obviously you wouldn't be getting credit for the extra pageviews but I was wondering if there were any indexation implications with this. Here is an example of article infinite scrolling without changing the URL: http://www.wftv.com/news/national-content/deputies-wife-attacks-husband-because-he-didnt-get-her-a-valentines-day-gift/87691927
Web Design | | Cox-Media-Group1 -
Writing A Data Extraction To Web Page Program
In my area, there are few different law enforcement agencies that post real time data on car accidents. One is http://www.flhsmv.gov/fhp/traffic/crs_h501.htm. They post the accidents by county, and then in the location heading, they add the intersection and the city. For most of these counties and cities, our website, http://www.kempruge.com/personal-injury/auto-and-car-accidents/ has city and county specific pages. I need to figure out a way to pull the information from the FHP site and other real time crash sites so that it will automatically post on our pages. For example, if there's an accident in Hillsborough County on I-275 in Tampa, I'd like to have that immediately post on our "Hillsborough county car accident attorney" page and our "Tampa car accident attorney" page. I want our pages to have something comparable to a stock ticker widget, but for car accidents specific to each pages location AND combines all the info from the various law enforcement agencies. Any thoughts on how to go about creating this? As always, thank you all for taking time out of your work to assist me with whatever information or ideas you have. I really appreciate it.
Web Design | | KempRugeLawGroup0 -
Google result showing old Meta Title / Description even though page view source shows new info.
Hey guys! I'm struggling with why Google is ignoring my Meta Title / Description. I made a pretty drastic change to both about a week ago and on the results it hasn't changed. I'm on first page with several keywords and I think this weird caching is hurting me on where I'm at on the page. Thoughts / Ideas?
Web Design | | curtis_williams0 -
Local Versions of Pages
I have a site that offers services across two states and was wondering if I would see any benefit from creating pages such as: SERVICE in CITY, TX Would I need to change the content on the pages completely or could I simply swap out the city/state if I have roughly 3-5 combos I want target?
Web Design | | nusani0 -
Site Redesign: Bounce rate, converstion, page views, etc.
Hi Fellow Mozzers, I had a few questions regarding some analytics data we have been seeing since our redesign. Just last week we did a site design overhaul at www.lylif.com. One of the biggest changes we immediately saw was a 15-20% increase in our bounce rate. However, our conversion rates, page views, pages per visit, and site duration has increased. If anyone has some insight as to why we may be having such a large increase in our bounce rate that would be most helpful!
Web Design | | lylif11 -
E-commerce Site Layout
I have got an e-commerce site already and i am thinking of staring a new e-commerce site with new domain, but i will keep the layout and design same. Products would be similar to what i sell on my other ecommerce site Will Google Penalise me of having same layout and same design or is it ok to open multiple ecommerce sites with same layouts
Web Design | | usef4u0