Content Tabs and Keyword Stuffing
-
I am in the process of drawing up content templates to guide my company's marketing team in creating SEO optimized content as we move over our retail website to a new platform. On each product page, we will have multiple tabs that are crawl-able, each one containing different chunks of information on the products.
Within each tab, I was thinking of breaking up the content and adding SEO value by using headers (h2 or h3) that have a keyword included. So, for example: "How The PRODUCT NAME Works" and "User Manuals for your PRODUCT NAME."
Between the multiple tabs, in headers alone, the main keyword for the product (which will usually be the product name) will be on the page 7 times. Between this and the keywords that are part of the actual content (ex: product description), is this too many keyword instances?
I know headers are often skimmed or skipped when used to simply break up the content, so I don't think they will impact user experience too much. However, I would love some feedback on if you agree with that and if you think I should cut down on the number of keywords or if I am headed in the right direction.
Thanks!
-
I've found most copywriters understand density well enough to get it.
It would help to give them a short primer on semantic relationships and search. Use specific examples and the ~ operator in Google. Explain something like how auto relates to car but auto service and car service mean totally different things.
-
The content definitely serves the reader. We strive to provide unbiased, in-depth reviews on all of our products. So, for example, each product page has: a basic description, a video review, an overview of how the product works, an overview of its functionality, pros/ons, etc etc.
That's why I was hoping to add the bulk of the keywords to headings, to break up the vast amounts of content and give the pages some SEO value without altering the writing style that our customers enjoy and get so much use out of.
I'll go through and write up a page as it would appear on the site with all the tabs and then do some analysis to look at keyword density.
Also, I won't be the one writing most of the content (hence the guides). Do you have any advice on how to convey best practices with keyword density without getting overly technical?
Thanks so much for your help!
-
It probably doesn't need to be said, but first make sure the content you're developing serves your reader. I can't stress that enough. Never write content specifically for SEs.
Now, to the meat, in my experience density percentages between 2 and 5 seem to work best. You can go all TF-IDF and LDA on it, but simple measure reads 2-5%.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Am I accidentally Keyword Stuffing?
Hey Guys, So I updated some copy on my site recently and noticed that whatever slender rankings I had (often on page 😎 have completely disappeared. The copy was the only change I have made. Now I haven't intentionally keyword stuffed however I have noticed that there happens to be a lot keywords in there. For example on my PPC page I use the phrase PPC 16 times however it has just naturally fallen into the content as that is what I'm writing about. I'm wondering if there are maybe too many mentions here? 16 repeats of the word PPC and on the page there are 490 words. Does that feel like too much repetition or am I barking up the wrong tree? Thanks, Matt
On-Page Optimization | | MattStott40 -
Moz Pro recommends not using a keyword more than 15 times. If there is a lot of content and the density is low, is it okay to go over that?
From MOZ on-page grader... "Recommendation: Edit your page to use your targeted keywords no more than 15 times." But if I use a keyword 50 times and the keyword density is only 2 percent, is that ok? What is more important, the raw number used or the density?
On-Page Optimization | | Jeremy-Marion1 -
How we can rank two keywords
Here is my example. I developed a property inspection app, where the keyword I try to rank is property inspection app, and property inspection software. Property Inspection Software got slightly more traffic than app. I would like to rank both of this keyword high for my main website, but there is only one title, one H1 tag I can use to have keyword, where if I use "App" there is no way to have "Software" on the title, etc. How can I deal with such a case? Any help will be appreciate.
On-Page Optimization | | terrysun0 -
Keyword Stuffing - Image Alt
One of our category pages is keyword stuffed. But we are not able to change the image alt text. It is automatically generated as the title of each product. We would be able to get the keywords down if that was not the case, but now there is 30 alt image keywords along with 25 other elements of the keyword. I can only change 2 image alt texts. What can I do here?
On-Page Optimization | | Mike.Bean0 -
Duplicate content on events site
I have an event website and for every day the event occurs the event has a page. For example: The Oktoberfest in Germany the event takes 16 days. My site would have 16 (almost)identical pages about the Oktoberfest(same text, adres, photos, contact info). The only difference between the pages is the date mentioned on the page. I use rich snippets. How does google treat my pages and what is the best practice.
On-Page Optimization | | dragonflo0 -
Multilingual site with untranslated content
We are developing a site that will have several languages. There will be several thousand pages, the default language will be English. Several sections of the site will not be translated at first, so the main content will be in English but navigation/boilerplate will be translated. We have hreflang alternate tags set up for each individual page pointing to each of the other languages, eg in the English version we have: etc In the spanish version, we would point to the french version and the english version etc. My question is, is this sufficient to avoid a duplicate content penalty for google for the untranslated pages? I am aware that from a user perspective, having untranslated content is bad, but in this case it is unavoidable at first.
On-Page Optimization | | jorgeapartime0 -
Number of occurances of a keyword
At the moment my site is down due to issue at the datat centre so please don't ask for teh url as it will be some time before it is back up and running. On one of my pages I am targeting two related keyword phrases e.g. "How to use Widgets" and "Using Widgets" Each of these phrases appears once each in the Tile tag, H1 tag and meta description and two or three times in the body text. Which I beileve is current best practice. However the word Widgets appears more 60 times in total could this be hurting the rankings of the other two phrases? Many Thanks
On-Page Optimization | | spes1230 -
How to avoid duplicate page content
I have over 5.000 duplicate page content because my urls contains ?district=1&sort=&how=ASC¤cy=EUR. How can I fix this?
On-Page Optimization | | bruki0