Drupal SEO Question
-
Still trying to get a handle on all this...a lot to figure out! My site is Drupal and a few weeks ago I had my developer install an SEO Module so I could add a meta description and keywords for my pages.
I have done that for the majority of the landing pages and the product pages as well. Earlier I posted a question about the use of adding the meta description and keywords to each product. The answers were mixed and pointed out the problem of the duplicate content which I am trying to figure out how to fix.
BUT...when I went through my On Page Analysis grading for my campaigns one of the reasons my grades were low were because of the use of meta keywords tag. That the search engines ignore them and competitors can use them against you.
So now I am thoroughly confused. I should optimize each product page with the meta description and keywords or i shouldn't?
Keywords should show up in the title tag and the content....anywhere else?
Help!
Thanks much,
Shara
-
Thanks so much!
-
The footer is considered the "boilerplate" content at the bottom of each web page that doesn't change. At the bottom of this page, the footer contains our copyright, links Contact Us, Term & Privacy, etc.
-
Thanks Vahe....dumb question I am sure, but what is the footer?
-
Hi Shara,
I think this would be more of a site optimisation issue rather than a drupal issue.
Anyways you should optimise your page with keywords showing up in:
- Title
- Meta Description
- H1 Heading tag
- Content - This includes text and images
- Navigation - Internal links, breadcrumb, URL
- Footer
Keywords tag is ignored by Google, whilst Bing use it as a spam indicator to detect any fishy activity on a site. It's a preference thing in this instance, however personally I wouldn't want my competitors to find out my target keywords for a page by looking at my meta keywords tag.
Resources
Rand's posted a great article here - http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization
Here is a more recent (updated) video here - http://www.seomoz.org/blog/advanced-onpage-optimization-whiteboard-friday
Hope this helps,
Vahe
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is page speed important to improve SEO ranking?
I saw on a SEO Agency's site (https://burstdgtl.com/search-engine-optimization/) that page speed apparently affects Google ranking. Is this true? And if it is, how do I improve it, do I need an agency?
On-Page Optimization | | jasparcj0 -
Favicons - favicon.ico having any SEO Benefits?
Hi all, I was wondering about favicon.ico and it's presence on the website. Is it important to have favicon.ico and there any SEO benefit of it? Thanks in advance!
On-Page Optimization | | vendrocks0 -
Title-Tag question
The Yoast plugin is installed on the website. It generates the following meta property tag when I enter a new title-tag in the plugin: Next to that I have my standard title-tag. <title>dummy</title> Is this meta property tag able to replace the title-tag? Thanks!
On-Page Optimization | | WeAreDigital_BE0 -
Is Disqus comments useful as per SEO?
Is Disqus comments useful as per SEO? We have some comments on each of our pages and its time taking to moderate them, so wanted to know if its beneficial in any ways for SEO?
On-Page Optimization | | bsharath0 -
Homepage SEO: Does Text Content Help Traffic?
Hi Mozzers! My employers homepage (www.swarovski.com) is - amongst other problems we're about to fix - very thin (not to say empty!) in text content. If we were to put relevant text on the next version of the page, would that be beneficial in terms of traffic to that page? Thanks and cheers, Chris
On-Page Optimization | | Diderino0 -
Best SEO Extension/Plugin for NOPCommerce Site?
Hi I am working for a client who is using NOPCommerce. It doesn't look like they have a SEO Plugin in - although you can add meta descriptions to Products - which works fine, the Product categories have SEO components too but do not seem to work and all 'other' content /CMS pages have no SEO components whatsoever. Does anyone know of a plugin which would resolve this? (PS never used NOPCommerce before!)
On-Page Optimization | | AllieMc0 -
2 Question about URL structure
Hello guys 1 - I have a question about the best structure for URLs from the point of view of SEO: Is it OK to use the URL as mywebsite.com.br/long-tail-article Or is better this mywebsite.com.br/category/long-tail-article 2 - When part of my keyword is already in my "category", for example: mywebsite.com.br/digital-marketing/digital-marketing-is-good I leave it as it is, or in the following way: mywebsite.com.br/digital-marketing-is-good NOTE: Do not take into account that this URL would be different from other URLs in this category
On-Page Optimization | | seomasterbrasil0 -
Duplicate Title question
Thanks Mozzers in advance for any insight into what I'm sure is a basic SEO question. I'm working with a resort in the great state of Maine. Their home page title reads Maine Resorts, Resorts in Maine, (company name). The site has about 400 URL's and over half of the URL's utilize the first keyword phrase of the home page title, "Maine Resorts." Predominately, I find them used on the Accommodations pages (pages that describe each room with a picture) which I would label as deeper pages and non-conversion type pages. The page titles themselves are not exact duplicates of the Home Page Title but might read something like "Maine Resorts, Company Name, Accommodation Listing." My concern is that the heavy use of "Maine Resorts" as the first phrase in over 200 plus pages might be competing against the home page and pulling the home page ranking down. Thanks for any help given!
On-Page Optimization | | hawkvt10