301 Redirect & re-use
-
I have an old site which is being moved to a new tld due to re-branding. I understand I would do a series of 301 redirects from the pages of the old site to capture the authority and move to the new site. However, at some point in the future (probably 1-2 years) we may want to re-use the old site again for a different brand (it has a good brand, just not for what we're going after).
Question is - can a redirected site be re-used at some point in the future? And if so, which site would new authority (links, etc.) go to?
-
Yes we can re-use any redirected domain , by simply removing 301 page redirect code from .htaccess. And yes when you do remove it you will need to get the domain indexed again in Google.The new authority might go back to the old site.
-
Hi uwaim2012,
You can certainly re-use the old domain, just by removing the 301.
When you add a 301, you pass the link juice over to the new domain and this will continue as long as the 301 is there.
Technically therefore Google will pass over that old domain and slowly forget about it completely. When you remove the 301, you will have to reindex that domain. Any links that are still pointing the old domain will begin to give the juice back to it, and it will basically be building from scratch again.
It's still worth it though if this won't be happening for a year or two because the passing of juice is always worth it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is 301 redirects a deal breaker for Migrating content or moving to new software?
I have this forum with about 2 million posts for 16 years on root of the domain. I am looking to switch softwares but the top ones won’t help setup 301 redirects. But I can still migrate all my members and all my content (threads/posts), would Google still reindex all our content or if we don’t setup redirects would it really kill our entire traffic for a long time or maybe just a month or so? I really want to migrate to software that isn’t forum based but rather something that offers courses, chat, live video streaming, subscription based etc. and this is the only way to do so OR to set it up on an entirely new domain OR subdomain but to me that is like starting all over from scratch? I could archive the forum to read only and set it up on subdomain or another root domain - then on the archived forum setup banners and a pop up linking to the new site or new subdomain? . This is such a hard decision for us as the current forum we have had for so many years has lost members posting from 1k a day to just a handful a day, our fb group though gets 1k a day so I’m trying to revive a site into something more modern and has all the training features we can offer as well.
Technical SEO | | vbsk1 -
Delete old blog posts after 301 redirects to new pages?
Hi Moz Community, I've recently created several new pages on my site using much of the same copy from blog posts on the same topics (we did this for design flexibility and a few other reasons). The blogs and pages aren't exactly identical, as the new pages have much more content, but I don't think there's a point to having both and I don't want to have duplicate content, so we've used 301 redirects from the old blog posts to the new pages of the same topic. My question is: can I go ahead and delete the old blog posts? (Or would there be any reasons I shouldn't delete them?) I'm guessing with the 301 redirects, all will be well in the world and I can just delete the old posts, but I wanted to triple check to make sure. Thanks so much for your feedback, I really appreciate it!
Technical SEO | | TaraLP1 -
301 redirect with Magento; still Page authority 0 after 6 weeks
Hi Mozzers! In December '14 I have execute a 301 redirect in the 'old' page in the admin of my Magento store. Now I was surprised to see that the Page Authority is still 0 of the new page 6 weeks after the execution. should I have seen the update of the PA on the new page already after 6 weeks of time? If yes, then I assume that my Magento didn't execute this properly? Old url: http://hippemamashop.nl/mama/boeken/fotoalbum.html
Technical SEO | | aznventure
New page: you will be redirected to the new page after clicking the old page Mm4uBEl0 -
Is anyone able to check this 301 redirect for errors please?
Hi, I had a developer write a 301 wildcard for redirecting old hosted site to a new domain. Old URLS looked like /b/2039566/1/akai.html
Technical SEO | | Paul_MC
With varying letters & numbers. I have 26,000 crawl errors in GWT and I can only imagine it's because this is looping?
Can anyone advise if this would be causing grief? Thanks
Paul RewriteCond %{HTTP_HOST} ^vacuumdirect.com.au$ [OR]
RewriteCond %{HTTP_HOST} ^www.vacuumdirect.com.au$
RewriteRule ^/?$ "http://www.vacuumbag.net.au/vacuum-cleaners.html" [R=301,L] <ifmodule mod_rewrite.c="">RewriteEngine On
RewriteBase /
RewriteRule ^p/([0-9]+)/(.*) default/$2 [R=301,L]</ifmodule> <ifmodule mod_rewrite.c="">RewriteEngine On
RewriteBase /
RewriteRule ^c/([0-9]+)/1/(.*) default/vacuum-bags/vacuum-cleaner-bags-$2 [R=301,L]</ifmodule> <ifmodule mod_rewrite.c="">RewriteEngine On
RewriteBase /
RewriteRule ^p/([0-9]+)/(.*) $2 [R=301,L]</ifmodule> <ifmodule mod_rewrite.c="">RewriteEngine On
RewriteBase /
RewriteRule ^c/([0-9]+)/(.*) default/$2 [R=301,L]</ifmodule>0 -
What is the difference between 301 redirect to 404 vs just 404.
A bunch of pages on my site are set to 301 redirect to our 404 page. Intuitively, I feel like they should all just 404 from the page's url and not redirect to the 404 page. How do I explain to my developer that they should not redirects but should just 404? Is there much of a difference between the redirect first vs 404 first? Thanks!
Technical SEO | | gaytravel0 -
What would happen if 301 redirects were not in place
Good Morning from 14 degrees C sunny Wetherby UK 🙂 My question is please.... "When a new site is given a total makover ie old urls are re written to radically different ones I know if you dont set up 301 redirects the infamous 404 error page will rear its head. But i wonder if 301 redirects were not configured how long on average does it take google to index the new site and serp links finally point to the new site". Thanks in advance 🙂
Technical SEO | | Nightwing0 -
301 Redirect From Dynamic Page To Static
I want to 301 redirect all "id" and "type" numbers from my page dynamic.php page (I have thousands of IDs and thousands of Types) all to a single URL. So for example the following.... www.mysite.com/dynamic.php?id=1&type=5 www.mysite.com/dynamic.php?id=2&type=5 www.mysite.com/dynamic.php?id=3&type=5 www.mysite.com/dynamic.php?id=1&type=6 www.mysite.com/dynamic.php?id=2&type=6 www.mysite.com/dynamic.php?id=3&type=6 ...would all be sent to: www.mysite.com/page.html How can this be done without doing a redirect for each ID/Type?
Technical SEO | | TheDude1 -
301 redirect .htaccess problem
Can anyone explain to me why this doesn't work? Redirect 301 /category/diamond-pendants/nstart/1/start/(.*) http://www.povada.com/category/pendants/nstart/1/start/$1 Im trying to replace everything after /start/ and insert it into the new url. Thanks in advance.
Technical SEO | | 13375auc30