Short Description, How Short?
-
I made a few changes in my site to show the products listing in List format instead of grid format, in format mode it was only showing the name, but in list mode it also shows a short description that I think should be benefical for SEO because it might require words related to the product itself.
The question is, how long is too much?
Please see example here
-
There's no obligation ... meta description is used in SERP as a link description, so it's better to have good, engaging ant attracting description - it will increase conversion from natural search (CTR).
So in the end it's worth to spend a while to create good, magnetic descriptions and in my opinion if you create such a text it can be used in both places. Remember to add a keyword to your meta description
-
short description and meta description should be the same?
-
Hi,
As I see your product short description is the not the same as meta description tag. Meta description is creating from "Product description" (product page).
For meta description rule is 140 characters not more than 160 - 170.
Usually people don't read a lot (sometimes nothing) they browse. So for your short description you should use general marketing rule - short, product features do not sell, values for the client are good for sells.
In my opinion your short description on http://www.theprinterdepo.com/canon-imageclass-lbp6000-new-discount-inside is good. Maybe you can modify a little bit e.g.:
"The best for any small business or home office user looking for quality laser output. Very quick first print and next 19 pages per minute! Excellent quality, easy to use, cheap exploitation."
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tags v a short code for city and town seo
My seo strategy is based around uk county geo and genre pages I want to optimise for cities and towns too and wanted to know your thoughts on tags v a nice little short code plug in that will punt out a random band order from that area and a genre. Then thinking of unique geo and genre target. What do you think? [loop type=bands-to-hire taxonomy=Genres term=blues-band count=3 orderby=random]
Technical SEO | | agentmorris1
[field thumbnail]
[field genres]
[field title-link]
[field excerpt] [/loop]0 -
Google not pulling correct Meta Description
For some reason Google is not pulling the meta description for one of our key pages. Instead it just takes the first sentence from the page which makes the description horrible. Why would it be doing this if the meta tag field is populated?
Technical SEO | | inhouseninja0 -
Changes to title and description not appearing in Google search...
www.heatwavemedia.com Search terms: san francisco video production, san francisco video production services In Google search site appears as "Heartwave Media: San Francisco Video Production Services" but I'm sure I've never used a colon in all my iterations of the title... Instead it reads "San Francisco Video Production Services | Heartwave Media" with the description "A San Francisco video production company specializing in creative corporate and commercial video services." But that's not coming up either... I'm on Wordpress and am using All in One SEO if that helps... Thoughts?
Technical SEO | | keeot0 -
Miss meta description on 404 page
Hi, My 404 page did not have meta description. Is it an error? Because I run report and seomoz said that a problem. Thanks!
Technical SEO | | JohnHuynh0 -
Moving site between hosts over short time scale
Hi Does anyone know if moving your website between hosts & server location 3 times in a relatively short time frame (say 2 months) can have a negative impact from an seo perspective ? Cheers
Technical SEO | | Dan-Lawrence
Dan0 -
Taking descriptions from Manufacturer sites and Duplicate content
We are doing some inventory improvements eg new photographs from various angles, etc. We are also writing descriptions for each product.. As one of our suppliers has perfect desriptions on their site what is the theory on how duplicate content will affect our ranking for these products if we copy and paste? Also if we change the descriptions, just how different do they need to be? Thanks
Technical SEO | | seanmccauley1 -
I want my Meta Description re-indexed fast!
We have an old meta description that advertises an old offer (FREE X if you Buy Y) that we are no longer running on the site. I changed the meta description, now what is the fastest way I can get Google to update their SERP with the new description?
Technical SEO | | pbhatt0 -
How do I add meta descriptions to Archives in Wordpress?
My most recent crawl returned a number of 'missing meta description' errors, and when I checked individual URLs, it turned out they were Wordpress Archived pages - for individual months and days (e.g. http:// .../2011/01). What's the best way to go about adding descriptions to these pages, if at all? Or should I have these pages not be indexed? I am using the All in One SEO plugin, so maybe there is an easy fix through this plugin, or it may be the cause of these errors? Any help is appreciated, thanks in advance! **EDIT After looking it up further, I have decided to use noindex for Archives, which should solve my problem right? Or is there a benefit to having those archived pages?
Technical SEO | | NetPicks0